.@Vetta_Fi’s Digital Rewards Pilot for Advisor Re-Engagement just earned a 2025 @GramercyInst Asset Management Marketing Award for Direct Response Marketing! 🏆
Our pilot tested a simple but effective concept: reward advisors for re-engaging with virtual events through a points-based system. By doing so, we reconnected with 32% of previously inactive advisors, proving that even small incentives can drive meaningful engagement in #AssetManagement.
This initiative reflects how @Vetta_Fi helps asset managers strengthen advisor relationships and achieve measurable marketing impact.
We’re proud of our team’s creativity and grateful to our partners who make innovation like this possible.
Learn more about how VettaFi connects asset managers with engaged advisors: https://t.co/ESIhGhxS1c
#TeamTMX #VettaFi #GramercyAwards #DigitalMarketing #AssetManager @TMXGroup
.@MurphyCinthia joins @NateGeraci on @ETFPrime to unpack the top ETF launches of the past decade by today’s assets, including $QQQM, $SGOV, $IBIT, $DFAC, $JEPI, $JEPQ, $JPST, $DYNF, $CGDV, and $GLDM.
The conversation covers what helped those funds gather assets, including cost, distribution, active management, crypto exposure, income strategies, and product timing.
Plus, @MorganStanley’s Allyson Wallace discusses the firm’s ETF strategy, active fixed income lineup, and recent spot bitcoin ETF launch. 🚀
🎙️ Tune in now: https://t.co/8ypdXniCA8
#ETFPrime #ETF #ETFs #FinEd #Investing
🎧 New Podcast! Top ETF Launches of the Decade & Morgan Stanley’s ETF Strategy
Featuring @Vetta_Fi's @MurphyCinthia and @MorganStanley's Ally Wallace
https://t.co/VhyxTWxPsY
🎧 New Podcast! Fast-Tracked IPOs, Prediction Markets & Preferred Securities
Featuring @rwbaird's Rich Lee and @NuveenInv's Doug Baker
https://t.co/fsNk25pOhJ
On this week’s @ETFPrime, @rwbaird’s Rich Lee joins host @NateGeraci to discuss why rule changes for adding mega-cap IPOs to major benchmarks could have real ETF trading implications, from liquidity to tracking error to investor exposure.
Lee also weighs in on prediction market ETFs, tokenization, and what both could mean for the ETF wrapper.
Plus, @NuveenInv's Douglas Baker, CFA breaks down preferred securities and the Nuveen Preferred and Income ETF, $NPFI.
🔗 Tune in now: https://t.co/420497eV4R
#ETFprime #ETFs #ETF #FinancialEducation
On this week’s @ETFPrime, @rwbaird’s Rich Lee joins host @NateGeraci to discuss why rule changes for adding mega-cap IPOs to major benchmarks could have real ETF trading implications, from liquidity to tracking error to investor exposure.
Lee also weighs in on prediction market ETFs, tokenization, and what both could mean for the ETF wrapper.
Plus, @NuveenInv's Douglas Baker, CFA breaks down preferred securities and the Nuveen Preferred and Income ETF, $NPFI.
🔗 Tune in now: https://t.co/420497eV4R
#ETFprime #ETFs #ETF #FinancialEducation
On this week’s @ETFPrime, @Vetta_Fi’s @ToddRosenbluth joins host @NateGeraci to discuss why flows are on pace to challenge last year’s record and which ETF categories are attracting the most assets.
Todd breaks down flows across fixed income, growth, and thematic ETFs, along with $VOO’s path toward becoming the first $1T ETF.
Plus, @andrewdbeer1 of DBi joins to discuss managed futures, $DBMF, and a lower-cost managed futures strategy built for model portfolios.
🔗 Watch the full episode now: https://t.co/osbMbkrn87
#ETFPrime #ETF #ETFs #FinEd #FinTwit
Tuttle Launches ‘HALO’ ETF Targeting Asset-Heavy Infrastructure Firms
🚨Get all #ETF industry alerts on https://t.co/Ppv9kP0xYX
Tuttle Capital launched the Heavy Asset Low Obsolescence ETF (HALX), a passive strategy tracking the Tuttle Capital Heavy Asset Low Obsolescence Index, maintained and calculated by VettaFi.
The ETF targets 30–50 U.S.-listed companies with high tangible asset intensity, durable cash flows, and long-lived infrastructure or industrial operations.
The rules-based “HALO Score” framework favors firms tied to utilities, transportation, energy systems, manufacturing, waste management, and other essential physical-world industries while screening against asset-light and software-driven business models.
The equal-weighted strategy is designed to capture companies benefiting from ongoing infrastructure investment and capital-intensive economic activity.
@TuttleCap | @Vetta_Fi
For anyone who wants to go deeper, @Vetta_Fi’s Stacey Morris, CFA, Roxanna Islam, CFA, CAIA, and SS&C Technologies’ Danny Schwab are breaking down the implications this Thursday, including what it could mean for midstream/MLP ETFs like $AMLP and $ENFR .
Register here: https://t.co/aEHZXwKyE0 (4/4)
.@ProcureAM_LLC’s @ETFwunderkind joins @NateGeraci on this week’s @ETFPrime to discuss $UFO, the Procure Space ETF, its rapid growth from $50M to more than $800M in AUM, and the upcoming rebrand of its index on May 15. @ETFwunderkind also covers the index’s new fast-track rule for major space IPOs.
Plus, @SSCTechnologies' Paul Baiocchi, CFA breaks down the physical infrastructure powering AI, including energy pipelines.
🔗 Hear the full episode now: https://t.co/TJe9AVZKfj
#ETFPrime #ETFs #ETF #FinancialEducation
🎧 New Podcast! The UFO ETF, SpaceX, and AI Infrastructure Plays
Featuring @ProcureAM_LLC's @ETFwunderkind and SS&C ALPS Advisors' Paul Baiocchi
https://t.co/E6YqEeYXfy
Nearly 370 ETFs have already launched in 2026, putting the industry on track to match last year’s record pace.
On this week’s @ETFPrime, @Vetta_Fi's @kirstenchang16 joins @NateGeraci to break down what’s driving the surge, where flows are going, and how active management is reshaping the ETF landscape.
Later, Adam Schenck discusses @millimaninsight’s entry into the ETF space with two healthcare inflation-focused funds.
🔗 Tune in now: https://t.co/9abXU2WReq
#ETFPrime #Investing #ETFs #ETF
🎧 New Podcast! From AI to Healthcare Inflation: A New Wave of ETFs
Featuring @Vetta_Fi's @kirstenchang16 and @millimaninsight's Adam Schenck
https://t.co/3xMaqMqczI
Most portfolios are diversified… until they’re not.
When markets sell off, correlations tend to rise—and many “diversifiers” stop diversifying.
So what actually improves outcomes?
Sometimes, it’s adding an asset that loses money on its own… but behaves differently when it matters most.
We’ll break down this idea in our upcoming @Vetta_Fi Livecast.
Register here → https://t.co/lhCTIUsUGM
On this week’s @ETFPrime, @NateGeraci and @VCMtweets' Lance Humphrey, CFA talk about free cash flow. Humphrey breaks down how free cash flow is shaping their ETF strategy, unpacking VictoryShares' rules-based process and discussing how advisors are using their ETFs.
Plus, @TRowePrice’s Dominic Rizzo joins to share how he’s approaching tech today, from semis and AI-driven demand to the current valuation backdrop.
🔗 Tune in now: https://t.co/cOPRVgVX87
#ETFPrime #ETF #ETFs #FinEd #Investing
🎧 New Podcast! Behind the ETFs: VFLO, TTEQ, and the Strategies Driving Them
Featuring @VCMtweets' Lance Humphrey and @TRowePrice's Dom Rizzo
https://t.co/cCYRkIlqPQ
Don’t miss our webinar “The Efficient Core: How to Set Your Portfolio Up for Success in Today’s Environment,” on May 1 at 2pm ET with @Vetta_Fi moderated by @kirstenchang16 and featuring Andrew Okrongly and @JeffWeniger.
They will discuss:
🔹 Role of gold in portfolios
🔹 Accessing gold without disrupting core exposures
🔹 Efficient core ETF strategies
Register now: https://t.co/1xq5dCAS5l
+1 CE Credit
#VettaFi #ETFs #Investing #Gold
Even before the Iran strikes, the energy sector was surging. Stacey Morris, CFA joins @NateGeraci on the latest @ETFPrime to explain what was driving the rally before geopolitics took over and what investors should watch for now.
She discusses XLE’s run, why the Strait of Hormuz matters to global supply, and how energy security is boosting interest in nuclear and coal ETFs.
Plus, @BNYglobal's Ben Slavin shares where ETF innovation is heading next, including share classes, tokenization, and digital assets.
🔗 Watch the full episode now: https://t.co/foX1MrJnW8
#ETFPrime #FinancialEducation #ETF #ETFs #Investing
What if improving portfolio returns had less to do with picking winners…
and more to do with how assets behave together?
That’s the real driver of diversification.
We’re partnering with @Vetta_Fi for a live session:
The Diversification Boost: How Portfolio Construction Drives Better Outcomes
We’ll cover:
• Why correlation matters more than returns
• How volatility exposure can improve risk-adjusted outcomes
• How to implement this in portfolios
📅 May 6 | 12:30pm ET
🔗 Register: https://t.co/lhCTIUsUGM