Victor Alvarado

El deporte es la perfecta analogía de la vida | @onefootball | Marketing + Innovation + Creativity + Sports | |🇲🇽🇩🇪 | Consultant & Conferencist

[Guillem Balague @GuillemBalague]

How did the Xabi Alonso and Andoni Iraola moves unfold?

Both are represented by the same agent, Iñaki Ibáñez, which must have been tricky for him.

I'm convinced Xabi Alonso was Liverpool's top choice after Arne Slot, and Chelsea's No.1 target too.

The message coming back, though, was that Liverpool weren't prepared to move Slot.

When Chelsea entered the picture, the initial reaction was hesitation by his entourage. Chelsea? Not sure.

But gradually the idea grew on Xabi and his family. London. A young squad. No European football. Room for growth. A historic club with huge potential in the best league in the world. And the promised of changing the model as it has shown to be insufficient.

One phrase Xabi's camp kept repeating: "Two plus two is not always four."

The logical move might have been to wait. If things went wrong at Liverpool, perhaps the Anfield job would become available. Xabi once told me it was a dream to manage there.

But football doesn't always follow logic. In reality, only one manager in the world can truly pick and choose his next destination: Pep Guardiola.

So Chelsea went for it in a big way and Xabi accepted.

When Liverpool eventually moved for a new manager, Richard Hughes already knew Iraola well. And the more you think about it, the more it makes sense.

Iraola's values fit Liverpool. He's Basque, and there are surprising similarities with Scouse culture: collectivism, humility, hard work, generosity, community spirit. He sees himself as part of a bigger whole rather than the centre of it.

It's impossible to say who would have been the better appointment. Xabi Alonso is further along in his managerial journey. Iraola is still building his path.

But what they share is a deep understanding of the game and of what modern football demands.

My feeling? Both are going to succeed.

[𝐄𝐑 @ErlingRoIe]

This is brilliant

[Victor Alvarado @Vic]

⚽ El ticket promedio más caro del Mundial va a ser para ver a México. Arriba de Argentina, Portugal, Brasil y Estados Unidos.

El pricing no está leyendo 130 millones de mexicanos. Está leyendo 180 millones, contando a los USH.

Demanda transfronteriza en dólares.

[Front Office Sports @FOS]

The most expensive teams to see at the World Cup by average ticket price:

🇲🇽 Mexico ($1,848)
🇵🇹 Portugal ($1,391)
🇨🇴 Colombia ($1.298)
🇧🇷 Brazil ($1,250)
🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scotland ($958)
🇦🇷 Argentina ($953)
🇿🇦 South Africa ($934)
🇰🇷 South Korea ($921)
🇪🇸 Spain ($884)
🇺🇸 USA ($857)

via ticketdata

[Victor Alvarado @Vic]

@julioiba @TUDNMEX @TUDNUSA @dagarciato ¡Venga Profe! Abracen a los suyos y a darle al mundial.

[TelevisaUnivision Prensa @TUPrensa]

Luego de más de dos meses, hoy la autoridad judicial en Sudáfrica ha liberado y devuelto sus pasaportes a nuestros compañeros Julio Ibáñez y Daniel García.

[Victor Alvarado @Vic]

Gran lectura sobre cómo llegó el fútbol a México:

https://t.co/us1X3w7NM8

[Martín del Palacio @martindelp]

Hoy se da a conocer la lista definitiva de México para el Mundial, y decidí crear un video del anuncio con lo que mejor sabemos hacer los mexicanos: las telenovelas 😁. Aquí está. Les encargo un RT si les gusta o les divierte, y díganme si encuentran las referencias.

[Victor Alvarado @Vic]

A los europeos nomás no se les da el show…..

[Leaders Business @LeadersBiz]

Fewer minutes. More moments. Bigger audience.

The vision behind @worldsevens_.

On the Leaders Worth Knowing #podcast, the co-founders of the competition - Jennifer Mackesy and @juhrman - share why women’s football is ready for a new format, built for modern fans.

[Martín del Palacio @martindelp]

Desde hace ya muchos años escuché que la nueva liga iba a alcanzar y superar al país vecino, el gigante de la zona. Y FINALMENTE PASÓ 😃

[Formula 2 @Formula2]

Your Sprint Race Podium in Montreal 🏆

1. León 🇲🇽
2. Minì 🇮🇹
3. Stenshorne 🇳🇴

#F2 #CanadianGP

[England @England]

Come Together.

[Apple TV @AppleTV]

Presenting the first professional live sporting event shot entirely on iPhone 17 Pro.

This Saturday’s milestone Major League Soccer broadcast featuring @LAGalaxy vs. @HoustonDynamo will be captured exclusively on iPhone 17 Pro. Watch live May 23 on Apple TV. #ShotoniPhone17Pro

[Troll Football @TrollFootball]

The only halftime show we actually want at the FIFA World Cup

[Andrés Weiss @andresweiss_]

OFICIAL:

El ELVERSBERG, equipo de un pueblo con apenas 7000 habitantes, ha ASCENDIDO a Bundesliga como 2° clasificado.

Es uno de los equipos más pequeños de la historia de la Bundesliga, que tiene más abonados que habitantes, y que hace 4 años estaba jugando en CUARTA división.

[Victor Alvarado @Vic]

El link: https://t.co/b6exZ8gcUQ

[Victor Alvarado @Vic]

Me topé con este artículo. Lo he vivido cientos de veces. Desde pequeños detalles, hasta grandes decisiones. Hilo en ingles:

Marketing has a unique problem in business. Everyone thinks they can do it.

[Victor Alvarado @Vic]

Marketing is a discipline with frameworks, data, and years of pattern recognition behind every decision that looks "creative" from the outside. If everyone in the room is a marketer, nobody is.

[Victor Alvarado @Vic]

But watching ads is not the same as building demand, having opinions about a logo is not the same as positioning a brand, and knowing what you like is not the same as knowing what actually converts.