Victor I.M

📈 Facebook Leads Generation & Sales Expert | Founder at Wedemy Academy • | Send me a Dm on Telegram

[Victor I.M @Vicryptweb]

@CoachMaryam_I No be small ops

[Victor I.M @Vicryptweb]

It seems like meta has choosen the people to make rich this December

Its not even a joke

[Victor I.M @Vicryptweb]

You don't need 20 winning ad creatives.

Sometimes, one strong creative can outperform everything else in your account.

Your job is to identify what works, understand why it works, and find ways to reproduce that result.

[Victor I.M @Vicryptweb]

@anitathestarr Whats good

[Victor I.M @Vicryptweb]

@Amy_rights It's not just you

[Victor I.M @Vicryptweb]

@coach_omoatyo Yes

[Victor I.M @Vicryptweb]

@digitaltaku Yes

[Victor I.M @Vicryptweb]

People always say test with 4k or 5k

I feel like that theory is a waste of time

[Victor I.M @Vicryptweb]

@1sraelgb Many ways

[Victor I.M @Vicryptweb]

The issue could actually be your Ad account

Low-key

[Victor I.M @Vicryptweb]

Your competitor isn't necessarily making more sales because they have a better product.

[Victor I.M @Vicryptweb]

Before you increase your ad budget, ask yourself:

Can my current budget generate sales consistently?

If the answer is no, increasing your budget might only help you lose money faster.

Find what's working first. Then scale it.

[Victor I.M @Vicryptweb]

Has your Meta ads delivery been slow?

[Victor I.M @Vicryptweb]

@OfficialOluseyi Are they really fake?

[Victor I.M @Vicryptweb]

A ₦3,000 product can make you more money than a ₦30,000 product.

It depends on your offer, conversion rate, customer acquisition cost, and how many people you can reach profitably.

Price alone doesn't determine profitability.

[Victor I.M @Vicryptweb]

@anitathestarr Yesss

[Victor I.M @Vicryptweb]

@diywebofficial YEs

[Victor I.M @Vicryptweb]

5 reasons why your leads do not convert

Very few know how to build a system that consistently turns those leads into paying customers.

And this is where a lot of businesses lose money.

Imagine spending ₦100,000 on Facebook ads.

You generate 500 leads at ₦200 each.

Then you start selling.

People ask for the price.

Some say they'll get back to you.

Others probably stop replying.

A few persons promise to pay and disappear.

At the end of the campaign, you've made only 10 sales. Now you're wondering

Are these leads even serious?

Before blaming the audience you got, let's examine what might be happening.

1. Your ad is attracting curiosity, not necessarily people with purchasing power.

People click ads for different reasons.

Some genuinely want your product.
Some are researching their options.
Some are attracted by your headline.
Others simply want to know the price

A click tells you someone was interested enough to take the next step.

It doesn't prove they're ready to buy yet.

Your ad should communicate the problem you solve, who your offer is for, and why someone should consider it.

Your major objective is not to attract everyone you can find out there

It's to attract people who are a good fit for what you're selling.

2. Your offer might not be compelling enough.

Let's say you're selling a digital marketing course.

Your ad says:

"Learn digital marketing and make money online."

That's quite broad. Thousands of people are making similar promises as well.

Now imagine explaining exactly what the buyer will learn, what practical problems it addresses, and how the training helps them develop a marketable skill.

The second approach gives people more information to evaluate.

People don't buy simply because a product exists.

They need to understand why it matters to them.

3. You're expecting people to buy before you've built enough trust.

Someone discovers your product today.

They've never heard of you.

They don't know whether your product delivers.

They aren't sure whether you're the right person to learn from.

And you're expecting them to pay immediately.

Some will. Many will need more information.

This is where useful content, demonstrations, testimonials, case studies and clear answers to objections become valuable.

Trust shouldn't be an afterthought in your marketing.

Build it into the sales process.

4. You're losing interested prospects because you don't follow up.

A prospect asks about your product and doesn't buy.
You assume they're not interested and move on.

Yet they might have been busy, distracted, uncertain about the price, or waiting until they had the money available.

A well designed follow-up sequence gives you another opportunity to answer questions and help them make a decision.

For example

Day 1: Explain the offer and its benefits.

Day 2: Address a common objection.

Day 3: Share a relevant demonstration or customer result.

Day 5: Answer frequently asked questions and provide a clear next step.

These are starting points

Your timing should reflect your product, audience and buying cycle.

You can automate much of this process instead of manually messaging every prospect.

5. You don't know where your funnel is breaking.

Let's return to our example.

₦100,000 in ad spend.
500 leads.
10 purchases.

Your cost per acquisition is ₦10,000.

Now imagine your product sells for ₦15,000.

That's ₦150,000 in revenue from ₦100,000 in advertising.

Whether this campaign is profitable depends on those additional costs.

Now imagine you improve your funnel and generate 20 purchases from the same 500 leads.

Your advertising cost per purchase drops to ₦5,000.

At the same ₦15,000 selling price, your revenue becomes ₦300,000.

Still the same ad spend.
Same number of leads.
Twice the number of purchases.

That's the potential of improving conversion.

These figures are illustrative, of course.

Better follow-up or a stronger offer doesn't guarantee that your sales will double.

The point is that generating more leads isn't the only way to grow revenue.

Sometimes, you need to improve what happens to the leads you're already paying to acquire.

Here's what I'd check before increasing my ad budget

How many people click my ad?

How many become leads?

How many leads actually engage?

How many reach the offer or sales page?

How many complete a purchase?
How much does each customer cost to acquire?
How much profit remains after all relevant costs?

These numbers help you identify the stage that needs attention.

If people click but don't become leads, investigate the landing page and the offer.

If people become leads but don't engage, examine lead quality, expectations and your first follow-up.

If people engage but don't buy, investigate objections, trust, pricing, the buying experience and payment friction.

Don't change everything at once.

Identify the biggest bottleneck, test a specific improvement, and measure the outcome.

[Victor I.M @Vicryptweb]

@AmrEhab_A Explain better let me understand what you mean

[Victor I.M @Vicryptweb]

@digitaltaku lol

[Victor I.M @Vicryptweb]

Cheap leads aren't always good leads.

I'd rather pay ₦300 for someone who buys than ₦100 for someone who never responds.

[Victor I.M @Vicryptweb]

5 mistakes beginners make when selling digital products.

One of the biggest attractions of selling digital products is that you can create something once and sell it repeatedly.

You don't need to manufacture physical stock for every order.

You can deliver ebooks, courses, templates and other digital resources online.

This makes the business model attractive to many people.

Yet, creating a digital product and getting people to buy it are two different things

and i have learnt this one from my personal experience

Here are five mistakes I see beginners make.

1. Creating a product before validating demand.

Someone decides to create an ebook because they believe the topic is profitable.

They spend weeks on it, designing the cover and preparing the sales page.

Then they launch it and discover that very few people are interested.

The problem is that they invested heavily in creating the product before gathering enough evidence that people wanted it.

Before building everything, investigate the problem you're solving.

Speak to potential buyers.

Study the questions people ask in your niche.

check competing offers and the complaints customers have about existing solutions.

Your goal is to establish whether there's a real audience for what you intend to sell.

2. Selling features instead of outcomes.

Imagine selling a digital marketing course.

Your sales page says it contains 25 lessons, 8 modules and 4 downloadable resources.

Those details help people understand what they're getting.

They don't necessarily explain why they should buy it.

What will the lessons help someone understand or do?

How does the training address a problem they're currently experiencing?

Explain the practical value of your product rather than relying entirely on the number of resources included.

3. Depending entirely on organic traffic.

Organic content can be valuable for building awareness and trust.

The challenge is that relying on it alone may make your sales unpredictable, particularly when you haven't built a consistent audience yet.

Learn how to distribute your offer deliberately.

This could involve content, partnerships, affiliates, email marketing or

paid advertising when the economics make sense.

You need a repeatable way to reach potential customers.

4. Spending on ads without understanding your conversion numbers.

Let's say you sell an ebook for ₦10,000.

You spend ₦100,000 on advertising and generate 15 purchases.

Your revenue is ₦150,000.

That leaves ₦50,000 before payment fees, refunds, taxes and other expenses.

Now imagine you spend the same ₦100,000 and generate only 5 purchases.

Your revenue is ₦50,000.

You've spent as much on advertising as you've generated in revenue.

The difference between these two outcomes is significant.

Before scaling, understand your conversion rate, customer acquisition cost and contribution margin.

5. Having no plan for people who don't buy immediately.

Someone visits your sales page, reads about your product and leaves.

That doesn't automatically mean they'll never purchase.

They might need more information, have unanswered questions or simply be busy.

Where appropriate, give interested prospects a way to hear from you again.

Use email, a relevant community or another suitable follow-up channel.

Share useful information, answer common objections and make it easy for them to return to the offer.

I hope this helps someone