Victor Ganobi

Brand Strategist for designers & studio owners • I build brands that attract premium clients • 40+ clients • Creator of the KAT framework

[Victor Ganobi @VictorGanobi]

Design Agency Owners!

Yesterday I promised to break down how to fix your branding, positioning & offer…

This is how I went from chasing clients → attracting them…

And how we've helped 38+ brands (including 2 design agency owners recently) do the same

Steal my framework (bookmark for reference) 👇

—------------

As a design agency owner, you're either lost in one, two, or all of these places:

1. Branding (no differentiator)
2. Positioning (you're seen as "just another freelance designer")
3. Offer (you sell "design" instead of outcomes/results)

Fix these 3, and clients will come to you

Here's how to spot & fix each one:

1. BRANDING:

If your audience can't differentiate you from the crowd, your branding is broken

The problem ?

Your visuals look like everyone else's

No consistent voice or personality

People confuse you with competitors

Solution:

Build a brand that sticks to the minds of your audience - no confusion

This will speak for you even when you're offline

I've seen a lot of designers steal other people's work

Your trademark should be so distinct to the point that:

- Clients recognize your work instantly
- Competitors can't copy your style
- Your audience knows exactly what you stand for

2. POSITIONING:

If your positioning still screams “freelance designer” instead of “Design agency founder”, you're definitely doing something wrong

The right positioning automatically changes how clients see you

- Same YOU
- Different perception
- Your price increases

Practical example from our client:

We repositioned him from "freelance designer" to "design agency owner"

In 3 weeks, he signed 2 contracts - his biggest deals ever

Nothing changed except how he presented himself

Positioning isn't bragging.. It's framing your value correctly

3. OFFER:

Here comes the gem that keeps a lot of people stuck

If you branding is great

Your positioning is great

But your offer is sick

You just k!lled your conversion

If your offer still says "I create quality designs"

That's vague - you just sound like a thousand others (no uniqueness)

Everyone delivers quality designs

What clients actually care about is:

"What exact RESULT will I get from working with you?"

And that's what we help our clients fix

We help them figure out:

- What specific problem they solve
- For who
- What measurable result they deliver
- Why their process is different

Truth is..

Your agency is struggling because 1, 2, or all 3 of these are broken:

- Branding = They don't remember you
- Positioning = They don't see you as an expert
- Offer = They don't see your outcome

When all 3 are working ?

- They trust you
- They're pre-sold
- They come to you ready to buy

If you're a design agency owner/founder and you want help implementing this framework:

DM me the word "CLIENT"

I'll send you details on how we can fix your branding, positioning & offer, so you attract premium clients instead of chasing them

One more thing before I run off (got a call with a client):

Your PERSONALITY is a key part of your branding

If your content doesn't:

- Repel some people
- Sound a bit controversial
- Sell YOU shamelessly

…You're playing it too safe

Permission seekers get scrolled past

The audacious gets remembered!

[Victor Ganobi @VictorGanobi]

Design isn't the only skill you need

Wrong upskilling is thinking adding more design tricks will increase your revenue

Right upskilling is learning the supplementary skills that help you sell your actual design skill

Like copywriting, branding, offer creation, sales closing

More design tricks will only make you "a knowledgeable designer" if you can't SELL

[Victor Ganobi @VictorGanobi]

Known this for a long time. But it became clearer when I started hiring that people work with who they trust

Focus on building trust

[Victor Ganobi @VictorGanobi]

If you tell ONLY stories in the name of "being authentic", it will get you likes - but not clients

Sure, your audience might enjoy your content, but when they need their problem solved - they'll hire the guy who has built credibility

[Victor Ganobi @VictorGanobi]

Had a brand strategy session with a chad in Q1 this year. He literally applied every single thing I shared with him and transformed his brand

7 months later, I'm hiring for a role at my company (Desmartminds), and he's the first person that came to my mind

[Victor Ganobi @VictorGanobi]

Help clients make crazy figures that they feel like they underpaid you

[Victor Ganobi @VictorGanobi]

Read this if you run a design business

[Victor Ganobi @VictorGanobi]

As promised... This is for you if you're a:

→ Web3 design agency founder
→ Studio owner
→ Designer

Here's exactly how to take your brand from unknown → authority & sign 6-8 clients in 90 days

Steal the exact KAT framework I used to build my brand & that of 37 clients🧵

[Victor Ganobi @VictorGanobi]

2020: Final year in uni. Delayed by COVID-19. Worked online as a network marketer with a company in Cyprus. Earned some euros. Started writing on Facebook. Discovered copywriting

2021: Graduated from uni. Started learning graphic design. Worked as a sales rep for $15/month. Started learning copywriting

2022: Invested in a copywriting coach. Focused on learning from only him for several months to understand it deeply. Worked as a mobile money agent for $12/month. Applied copywriting practically & made good sales for my boss. Started national service in Nov (a 1-year post-university service in my country where graduates are posted to a new state to work, network, and contribute to national development)

2023: Full national service year. Still learning copywriting. Handwriting & dissecting winning sales letters. Finished national service in Nov. Started working as a radio host. Invested in a long admired copywriting coach

2024: Jan 1st, got my first copywriting client (From the time I discovered copywriting to when I got paid from it was 4 years, why? I struggled with imposter syndrome, allowed myself to be distracted, wasn't serious, answered the name "copywriter" but wasn't selling my skill, wasn't hungry enough)

March 2024: Became dissatisfied with the 9-5 system. Needed a market where I could express my potential & get rewarded properly. Quit my $33/month radio host job

May 2024: Came into the web3 space with crazy hunger. Started writing on X. Worked like a mad man. Made 5 months of my 9-5 salary in less than 30 days. Got my first web3 job in month-3 on X. Made my first $1,000

Q4 of 2024: Built my positioning as a web3 copywriter. Transitioned to brand storytelling for web3 projects (got better results here). Worked with better clients. Participated in my last thread writing contest (after I'd won 5 out of 11). Won in style. 1st out of 91 participants. $250 in the bag. Relationship with the project founder. Quit thread writing contests to lock-in on serious business (my career full-time)

2025: Evolved from web3 copywriting → brand storytelling for web3 projects → ghostwriting for web3 founders → brand building for web3 founders → specialized in brand building for design businesses after an eye-opener working with 2 design agency owners. Saw that experienced & talented designers were invisible & struggled with marketing. Was a huge gap in the market. Built the solution

2026: Scaled to building the first branding & content agency for design businesses

Officially my 6th year in the online space. 2 years & 4 months in the tech space

A lot to learn from this journey. Pick your lessons. Ywc

Btw, we're just getting started

[Victor Ganobi @VictorGanobi]

Most people share ONLY stories in the name of "being authentic"

- They get likes
- No clients
- Remain broke

Without strong AUTHORITY & TRUST ?

People will only enjoy your content, then hire someone with credibility

What gives you that balance to:

- Be KNOWN
- Respected as an AUTHORITY
- And TRUSTED to deliver results

Is the KAT framework

[Victor Ganobi @VictorGanobi]

Nov 2023 - Practical Copywriting Implementation (PCI)🔥

God bless you @Golibe6

Invest in knowledge

[Victor Ganobi @VictorGanobi]

@Golibe6 An engineer and a digital entrepreneur 🥂

[Victor Ganobi @VictorGanobi]

Search Victor Ganobi on Google

[Victor Ganobi @VictorGanobi]

"Niching down is bad advice"

That's what you were made to believe

Until you go deep into your craft and realize how much work, time, and dedication it takes to build mastery at ONE THING

You'll realize how much time you wasted chasing shiny things that never aligned with you

By then, everything else not connected to your "true craft" becomes a distraction

You won't need motivation to focus

You won't need anyone to teach you "the power of saying no"

[Victor Ganobi @VictorGanobi]

Designers, y'all need to study @adriankuleszo of designme and see how he got to where he is today

He didn't get there with just design knowledge. No!

I can bet you're a more talented designer than him

You CANNOT build a successful design business without the knowledge of:

1. Marketing (getting clients in)
2. Branding (looking premium)
3. Copywriting (closing them with words)

You can never escape it. Never

[Victor Ganobi @VictorGanobi]

2020: Final year in uni. Delayed by COVID-19. Worked online as a network marketer with a company in Cyprus. Earned some euros. Started writing on Facebook. Discovered copywriting

2021: Graduated from uni. Started learning graphic design. Worked as a sales rep for $15/month. Started learning copywriting

2022: Invested in a copywriting coach. Focused on learning from only him for several months to understand it deeply. Worked as a mobile money agent for $12/month. Applied copywriting practically & made good sales for my boss. Started national service in Nov (a 1-year post-university service in my country where graduates are posted to a new state to work, network, and contribute to national development)

2023: Full national service year. Still learning copywriting. Handwriting & dissecting winning sales letters. Finished national service in Nov. Started working as a radio host. Invested in a long admired copywriting coach

2024: Jan 1st, got my first copywriting client (From the time I discovered copywriting to when I got paid from it was 4 years, why? I struggled with imposter syndrome, allowed myself to be distracted, wasn't serious, answered the name "copywriter" but wasn't selling my skill, wasn't hungry enough)

March 2024: Became dissatisfied with the 9-5 system. Needed a market where I could express my potential & get rewarded properly. Quit my $33/month radio host job

May 2024: Came into the web3 space with crazy hunger. Started writing on X. Worked like a mad man. Made 5 months of my 9-5 salary in less than 30 days. Got my first web3 job in month-3 on X. Made my first $1,000

Q4 of 2024: Built my positioning as a web3 copywriter. Transitioned to brand storytelling for web3 projects (got better results here). Worked with better clients. Participated in my last thread writing contest (after I'd won 5 out of 11). Won in style. 1st out of 91 participants. $250 in the bag. Relationship with the project founder. Quit thread writing contests to lock-in on serious business (my career full-time)

2025: Evolved from web3 copywriting → brand storytelling for web3 projects → ghostwriting for web3 founders → brand building for web3 founders → specialized in brand building for design businesses after an eye-opener working with 2 design agency owners. Saw that experienced & talented designers were invisible & struggled with marketing. Was a huge gap in the market. Built the solution

2026: Scaled to building the first branding & content agency for design businesses

Officially my 6th year in the online space. 2 years & 4 months in the tech space

A lot to learn from this journey. Pick your lessons. Ywc

Btw, we're just getting started

[Victor Ganobi @VictorGanobi]

@copyadvocate 100% legend

[Victor Ganobi @VictorGanobi]

Life is too short to do work you hate

Whatever you give your time to, you give your life to

Do what you love and love what you do - that's how you find true fulfillment

[Victor Ganobi @VictorGanobi]

A brand designer for fintech beats "a brand designer"

A product designer for SaaS beats "a product designer"

A web designer for real estate beats "a web designer"

Clients don't just want someone who's good at what they do. They want someone who understands their world

They want "that guy" for them

Specialists beat generalists every single time + they command higher fees

And no, you're not boxing yourself in

It's called positional exclusivity

When they think about someone who'd solve their problem - your name should be one of the first that comes to their mind

[Victor Ganobi @VictorGanobi]

If you're serious about making money here, your most important KPI is not views

Track:

- New qualified conversations
- Calls booked
- Calls attended
- Proposals/offers sent
- Deals closed

Focus on money activities instead of tracking likes

[Victor Ganobi @VictorGanobi]

• AUDACITY
• 4-figure client
• Mindset transformation

This result is even from a free group mentorship I ran with 10 people from December 2025 to March 2026

The crazy part is, he's also one of the chads who got into my paid 1-on-1 mentorship last month

Bro isn't even ready for the kind of results that's about to hit him🔥

The more results you get, the hungrier you become for more

We keep making impact

[Victor Ganobi @VictorGanobi]

@_aShatilov Yes Alex

[Victor Ganobi @VictorGanobi]

A brand designer for fintech beats "a brand designer"

A product designer for SaaS beats "a product designer"

A web designer for real estate beats "a web designer"

Clients don't just want someone who's good at what they do. They want someone who understands their world

They want "that guy" for them

Specialists beat generalists every single time + they command higher fees

And no, you're not boxing yourself in

It's called positional exclusivity

When they think about someone who'd solve their problem - your name should be one of the first that comes to their mind