Victoria Banaszczyk

social media & content marketing | human-first comms | TOAST SOCIAL ♡ | working on being chronically offline

[Victoria Banaszczyk @VictoriaBanasz]

i've been in content marketing for over a decade.

in the last 18 months i watched AI replace junior writers, commoditize skills people spent years building, and quietly make entire roles redundant.

i didn't give up. i adapted.

here's what i know now that i wish someone told me earlier:

[Lilly @Lilly7862]

@Psycho_Growth People pleasing often costs your own peace and identity over time

[Mads @madsf88]

the amount of good things that happen in your life depends on your ability to notice them

[Victoria Banaszczyk @VictoriaBanasz]

@cocteaaau Ok but Huda during the show or after? Bc her music 🔥

[Victoria Banaszczyk @VictoriaBanasz]

@kordenas Oh you mean Temu Charlie?

[gbae⋆lola @gbennylola]

love island really does make for interesting study on human behavior

[Victoria Banaszczyk @VictoriaBanasz]

we said authenticity so many times it stopped meaning anything.

which is peak irony for a word that means being real.

[Victoria Banaszczyk @VictoriaBanasz]

Toast Social is your monthly roundup of social media platform changes. The latest issue is out now:
https://t.co/ZPOvqIZPS3

[Victoria Banaszczyk @VictoriaBanasz]

@KevinFengX the world if full of discractions!

[Victoria Banaszczyk @VictoriaBanasz]

the best writing advice i can give right now: read anything written before 2022.

your brain will remember what real voice sounds like.

[Victoria Banaszczyk @VictoriaBanasz]

what you protect your time from matters just as much as what you put your time into.

[Victoria Banaszczyk @VictoriaBanasz]

the best content ever written was written for one specific person.

not a demographic. a person.

[Victoria Banaszczyk @VictoriaBanasz]

we're not just talking about learning new skills anymore.

some careers are ending and nobody wants to say it out loud.

[Victoria Banaszczyk @VictoriaBanasz]

@JoshuaOnSocials Viral content goes broad, if you want to convert go narrow

[Victoria Banaszczyk @VictoriaBanasz]

@justnblock 🙌

[Victoria Banaszczyk @VictoriaBanasz]

@Lilly7862 Knowing when to pivot is how 2 ensure success

[Victoria Banaszczyk @VictoriaBanasz]

corporate culture is just group projects with shitty coffee and people who say “we’re a family” right before laying of 10% of the company.

[Kevin Feng @KevinFengX]

I cannot comprehend the people who only consume.

The people whose entire lives consist of playing video games, listening to music, and watching Netflix all day long.

Isn't the act of creation divine? You were gifted with the most powerful ability of any life on this Earth. And yet all you do is consume.

You lose your mind when your favorite NFL team loses the game, you track each player's stats down to the exact decimal percent, you follow the balance updates for the meaningless video games you play, and you practically bounce off the walls when the next episode of that show everyone is raving about drops.

How are you not building a business? Writing a book? Painting? Learning to play an instrument?

I'm thankful that these average people exist. Makes the journey to the top a little easier.

[Victoria Banaszczyk @VictoriaBanasz]

@MonaLK1990 It’s all over LinkedIn and X. If you haven’t yet, dive into the marketing girlie world on IG. Super fun!!

[Victoria Banaszczyk @VictoriaBanasz]

content marketing mistake #1:

confusing volume w/ value

[Victoria Banaszczyk @VictoriaBanasz]

@egbennis Yes!!! 🙌 my thoughts exactly

[Victoria Banaszczyk @VictoriaBanasz]

you don't have an attention problem.

you have a "not saying anything worth listening to" problem.