Viralize

Leading SaaS supply monetization platform for publishers. Programmatic monetization with relevant video & display ad formats. Part of @showheroesgroup

[Viralize @Viralize]

📣 Viralize will soon transition to the ShowHeroes brand! 3 yrs after our acquisition by @showheroesgroup, the Viralize name will sunset but we’ll continue to serve all our current global clients as ShowHeroes! 🌏

✅Follow us on our LI ShowHeroes account!
https://t.co/QFMup7jU5N

[Viralize @Viralize]

SemanticHero per #CTV di @showheroesgroup consente agli inserzionisti di indirizzare esattamente il contesto giusto per il loro brand, andando ben oltre ciò che è possibile con altre soluzioni.
via @DailyOnlineIt --> https://t.co/gCZwKSnTMC #videoadvertising

[Viralize @Viralize]

SemanticHero for #CTV consente inserzionisti e publisher di erogare campagne e monetizzare contenuti in maniera più efficace, inserendo gli annunci in ambienti #brandsafe e pertinenti sulle CTV. Scopri il nuovo prodotto: https://t.co/1kmT6OxrxQ #ContextualAdvertising

[Viralize @Viralize]

SemanticHero consente di avere una conoscenza completa del contesto intorno alle inventory #CTV. Scopri il nuovo prodotto di @showheroesgroup con Sarah Lewis, Global Director CTV. https://t.co/jP5FHBTBDP
#contextualtargeting #videoadvertising

[Viralize @Viralize]

@showheroesgroup arricchisce la sua offerta di strumenti pubblicitari con una innovativa soluzione di targeting contestuale per le #CTV.
via @Engage https://t.co/yMiMN856N6
#videoadvertising #contextualtargeting

[Viralize @Viralize]

We can't keep the same measurement standards once adopted only for linear TV in this fast-evolving market. We need metrics that can easily adapt to change. Insightful piece by @JoKinsellaTVS, President at @TVSquared for @adexchanger. https://t.co/dUUvrVT9MM #videoadvertising #CTV

[Viralize @Viralize]

Lynn Chealander, Director Product Management at @Xandr, explains the importance of investing in standardized contextual metadata to get the most out of programmatic OTT. #CTV #contextual #digitaladvertising https://t.co/NyJGYZvmWc

[Viralize @Viralize]

Sometime you just need some feel good news: Five members of an all-girl Afghan #robotics team and more than a hundred media workers have arrived in Mexico. https://t.co/HvQHuAAWFR #empoweringwomen

[Viralize @Viralize]

Reps from top-tier #publishers are convening with Google to conduct focused conversations about its Privacy Sandbox initiative. https://t.co/ZTuQs6VbY2 #digitaladvertising #cookieless

[Viralize @Viralize]

Brilliant #creative! Amazon Prime takes two iconic heroines from history and myth, Cleopatra and Rapunzel, and reimagines their stories if they had access to Prime accounts. via @adage https://t.co/D4f0SANVLv #digitaladvertising

[Viralize @Viralize]

With #data collection tied so closely to the #consumerexperience brands finding alternative solutions for personalization whether through direct communication using AI or through dynamic content and offers matched to each individual’s wants and needs. https://t.co/3o5kBrTVlK

[ShowHeroes Group @showheroesgroup]

Publishers and advertisers must not take a back seat and wait for deadlines. Being proactive in testing and finding sustainable solutions is fundamental for success.
Read about the top 4 alternatives to cookie-based tracking in our latest blog article: https://t.co/i9JtsRh2br

[ADWEEK @Adweek]

As privacy concerns increase and create significant challenges for marketers in 2021, there are some silver linings for the industry as a whole. https://t.co/bFAEIyRJVR

[Viralize @Viralize]

Ad of the Month: APT @Livigno - #interactivead w/clickable hotspots to showcase the numerous activities to enjoy while on holiday in #Livigno, #Italy.😎 Scroll within the #videoad and click out to explore. Contact us to learn more! #videoadvertising

[Viralize @Viralize]

.@taboola announced it is acquiring e-commerce outfit @Connexity from Symphony Technology Group for $800 million. via @Adweek https://t.co/lwzYAIjMew #adtech #videoadvertising #acquisition

[Viralize @Viralize]

Steven Filler, Country Manager UK at @showheroesgroup explores the powerful combination of #content and #context in his recent opinion piece for the @TheDrumNetwork. https://t.co/hLy6e5sqqF #contextualtargeting #videoadvertising

[Viralize @Viralize]

Spark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman. via @adage https://t.co/VDjH5ECXcF #tiktok #digitaladvertising #videoadvertising #videocreators

[Viralize @Viralize]

L'addio ai cookie di terze parti: essere proattivi nel trovare e testare altre soluzioni sostenibili è fondamentale per il successo. Ecco 4 alternative al tracciamento con #cookies: https://t.co/UZFkZ1pXI3 #contextualtargeting #adtech #cookielessfuture

[Viralize @Viralize]

In the first quarter and first half of this year, consumer spending in #mobile #apps hit new records at $32 billion and $64.9 billion, respectively. https://t.co/JJqPC1BbfN #inapp #mobilegaming

[Viralize @Viralize]

@jalalnasir CEO of @PixalateInc, shares his tips on protecting your ad spend on #mobile in-app and #CTV amidst growing #adfraud: "Know the different types of ad fraud in CTV and mobile in-app to better protect your ad spend". Read more on @techcrunch https://t.co/BZylKfwf8i