Productising services is where its at in 2025. Think of grouping your service offerings into smaller sellable services. Eg: an interior designer could offer design service for festive season home makeover vs the whole schabang. Upfront money+ more clients #ServiceMarketing
I love how.small businesses have an advantage here. They are agile, and can turn things around quick. A little bit of planning, pre-set creative templates that only require minimal changes and voila!; you now have a cool campaign your customers will remember you by! #IPL202
Predictability in Marketing is underrated. We know exactly what time each day the IPL happens. Tie your marketing efforts towards a concept of predictability mixed with an offer your customer can't resist. Garnish it with a sense of (actual) urgency. Let me explain ๐#IPL2025
Show up every single day when the match breaks for strategic timeout, with an offer just too good to be true. Or a limited edition drop. Tie in a countdown (ex 30 min) with the offer, creating a sense of urgency. Make sure you stick to your guns here. Noone likes gimmicky stuff.
Now I guarantee you if you keep this consistent + predictable, the next time your customer catches the strategic timeout sign flashing on his screen during the game, he's likely to think of you and reach out for his phone to check out your offer! (And buy!)๐
Take the concept of strategic time out, or super sixes, or man of the match, or power play - take ONE concept and make it the hero of your campaign - imagine a "Strategic TimeOut Sale" ๐#MarketingCampaigns
A pleasure to watch this IPL auction. Daryl Mitchell with #CSK - Preity's stumped expression when she thought Punjab almost had him vs Delhi is viral meme material. #IPLAuction