Consumers say price matters most.
Then emotionally buy premium brands.
They say sustainability drives decisions.
Then choose convenience.
Our latest article explores the psychology behind the “Say-Do Gap”, discover how to really understand consumers.
https://t.co/UWLFQJ9686
How research investment can catapult sales.
In an A/B packaging test, changing how shoppers behaved (not what they preferred) delivered a 21.6% uplift in purchases.
Scaled nationwide? £4.08m in added revenue.
Insight drives outcomes.
#PackagingResearch#ConceptTesting
We’ve Been Re-Accredited! 🎉
We’re proud to announce that Vision One has successfully re-accredited to the globally recognised ISO 20252 Market Research standard.
https://t.co/s88ewo92WR
We’re delighted to welcome Elisabeth Hill to the Vision One team as our newest Senior Market Researcher.
A huge welcome to the team, Elisabeth. Very exciting! Read all about her background, skills and how she can help clients on our website.
https://t.co/D9c1iXc67v
In his new book Brand Momentum our CEO Tony Lewis explains how to gain (and lose) brand resonance and to quantify your Brand Velocity Score. For big or small brands who want to gather momentum, this is the book for you. 🚀 #BrandMomentum#Branding
As we reflect on 2024, it’s clear that branding continues to evolve at an extraordinary pace but what were the expectations for this year versus the realities? In his latest blog Tony Lewis explores 5 #branding & #marketing trends from 2024. #BrandMomentum https://t.co/Dop7A3BGl6
For CMOs & brand managers who want to focus on the most important metric and predictor for their brand in 2025 - join Tony Lewis and the team from Vision One on 11th December at 3pm for our free Ignite Your Brand webinar. #BrandMomentum. Sign up now: https://t.co/4SVC0Z0DVv
"Part manifesto and part practitioner’s guide, Brand Momentum provides hope that a simple measure with deep meaning could help boards focus their valuable time on understanding their brand’s projected trajectory of growth." #BrandMomentum#BrandManager
Join Tony Lewis and the Vision One team for a webinar on 11th December at 3pm to learn more about Brand Momentum and how it will make you a better marketer and help you create a stronger brand. #BrandMomentum. Sign up now https://t.co/w7Qu2kSfne
Brand Momentum, by our CEO Tony Lewis, is packed with original, game-changing concepts including the Brand Velocity Score, fresh ideas, relevant case studies, and stellar insights that can transform how you view brand growth and momentum. It's a must read! #BrandMomentum
Would you like to take your marketing skills to the next level? Join Tony Lewis and the Vision One team for a webinar on 11th December at 3pm. We'll take you on a whistle-stop tour of the most powerful metric for marketers - #BrandMomentum. Sign up now https://t.co/w7Qu2kSNcM
Brand Momentum is a groundbreaking book that’s packed with cutting-edge research, innovative strategies, and the psychology behind momentum theory. It's available to all bookshops and online at https://t.co/k8CqVVQWKQ #BrandMomentum#businessowner
As 2025 approaches, the marketing landscape is more crowded, competitive, and change-driven than ever. Our latest blog covers the key threats and challenges facing every business seeking brand growth in the new year. #BrandMomentum https://t.co/VjDO685TEI
"Tony Lewis' Brand Momentum is a powerful guide for anyone committed to long-term brand growth and sustainability. It's rich with actionable insights and practical strategies, making complex branding ideas clear and easy to implement." Thank you @rhianhopkins3#BrandGrowth
"As the fight for brand awareness and consumer attention gathers pace, Tony walks you through what it takes to stand out and does so in a relatable way. For big or small brands who want to gather momentum, Brand Momentum is the book for you." Thank you @MidlifeMistress. #branding