Visually.io

Visually is the leading AI-powered A/B testing and personalization platform for Shopify. We make it ridiculously fast & simple to discover hidden revenue.

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand lifted revenue from returning visitors by 5% with one tiny change:

They showed returning shoppers the last collection they viewed, as the first item in the mobile menu.

That’s it.

WHY IT WORKS:

Most mobile menus treat everyone the same.

But returning shoppers have context.

So don’t make them hunt.

Less scrolling → faster browsing → more add-to-carts.

BONUS:

Works for anonymous shoppers too.

No login needed.

—
Curious if it’ll work for your audience?

A/B test it.

Takes minutes with @Visuallyio

https://t.co/bSfQpyo8YB

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand lifted CR +6.2% by adding THIS to the announcement bar:

✂️ “COPY CODE” next to the coupon

That’s it.

WHY IT WORKS

A good offer already creates intent.

Copying the code increases commitment and moves shoppers closer to purchase.

Higher commitment → higher chance to buy.

TIP: save this post for BFCM

Takes minutes to A/B test with @Visuallyio
Try for free: https://t.co/bSfQpyo8YB

[Anya Geimanson @AnyaGeimanson]

Bogg Bag has already built a successful 9-figure brand, but they’re not slowing down.

Their ecommerce team is growth-focused, CRO-savvy, and fueled by an impressive experimentation roadmap.

So when Madison Johnson shared this, it meant a lot:

>> "Visually has changed how I work"

>> "Our roadmap grows bigger every day"

>> "We finally have a tool - and a partner - that can execute, optimize, and strategize at the speed we need."

>> "I've tried other testing and personalization tools but nothing compares."

Madison and the entire @boggbag team, thank you.
We're grateful to be part of your journey 🚀

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand boosted 🔎 search bar conversions by +10.5% with one addition.

>> Product recommendations. That’s it.

WHY IT WORKS

Shoppers who open search have intent, but they don’t always know exactly what to search for.

Showing personalized product recs right away:
faster discovery → more purchases.

PRO TIP

Prioritize relevant overstocked products to kill two birds with one stone:

1 - Increase conversion rate

2 - Reduce excess inventory

Takes minutes to A/B test with @Visuallyio
Try for free: https://t.co/bSfQpyo8YB

[Anya Geimanson @AnyaGeimanson]

A “Quick Add” lifted revenue by 4.2%. BUT the real win WASN’T “faster add to cart”…

It was answering the “do you have my size?” question - instantly.

And here’s the twist most brands miss:

HOW you implement “Quick Add” is the whole game.

TWO OPTIONS: 

1. Size-on-hover/click
Seen on: @aloyoga, @Gymshark, @FashionNova

Hover/click a product card → available sizes show immediately

Zero extra clicks

Less back-and-forth → better experience → more revenue

2. Expand-on-click 
Seen on: Windsor Fashions , @SPANX

Click “Quick Add” → expanded view with sizes/variants

Better when there are more nuanced selections to make prior to adding to cart 

IMPORTANT NOTE: 

“Quick Add” can backfire for:
- Non-apparel
- High-consideration products 
(where “quick” skips info people actually need)

Want to know what’ll work best for your audience?

A/B test it.

Launch it in minutes with @Visuallyio Copilot
(currently available on Shopify): https://t.co/bSfQpyo8YB

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand increased CR by +11.5% by changing ONE thing in the PDP.

👉 They expanded the product description.

That's it.

WHY IT WORKED?

First, it doesn’t always work. For visual-first products, the info is often better collapsed.

But for function-focused products, collapsing the description can hide the reason to buy.

• The benefits
• The value
• The "I need this" moment

And that can quietly cost you conversions.

THE INTERESTING PART?

It's not just product-dependent.
It can also vary by audience (new / returning).

Want to know what works best for YOUR store?

Don’t guess.
A/B test.

With @Visuallyio, you can test it by audience in minutes.

[Anya Geimanson @AnyaGeimanson]

A Shopify apparel brand increased CR by +9.9% by adding THIS to out-of-stock PDPs:

👉 Similar product recommendations.

That's all.

WHY IT WORKS

Think about the typical shopper’s out-of-stock experience:

>> The product they want is unavailable
>> They leave or search for alternatives

Even with a “Notify Me” button, the customer still isn’t buying NOW.

Showing relevant alternatives right away turns a
frustrating dead end into another path to purchase.

Less searching. Less friction. More conversions.

Takes minutes to A/B test with @Visuallyio
Try for free: https://t.co/bSfQpyo8YB

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand lifted CR by 4.6% using SMART product badges. Here’s how:

Badges are an elegant way to communicate without cluttering the experience.

Examples:

1. “High Compression”, “Ultra light” = Smart filtering

Let shoppers scan what matters most to them without reading a single bullet point.

2. “Low Stock” = Urgency

This isn’t fake FOMO.
If something’s actually running out - say it.
It moves people from “maybe later” to “I need this now.”

3. “Best Seller”, “Back in stock” = Social proof

This tells shoppers: others loved it → you probably will too.

Want to know what’ll work best for your audience?

A/B test it.

Takes minutes with Visually: https://t.co/bSfQpyoGO9

[Anya Geimanson @AnyaGeimanson]

33.3% more revenue in 7 months 😱
Huron, the men's personal care brand, had a problem:

A lean team, limited dev resources, and an A/B testing tool that turned every test into a project.

So they switched to @Visuallyio

“Switching to Visually completely changed how we optimize. As a small, non-technical team, we can now test ideas in real time to make smarter decisions faster.”

Juliana Kugelmas, Senior Growth Strategy Manager

3 of the winning tests behind the growth:

1) Reordered the PDP buy section

CTA first, subscription pre-selected, one-time purchase last.

Result: +28.9% subscriptions
(with no drop in CR)

2) Added free samples to cologne purchases

Lower risk (full-size returns available) + higher perceived value = more orders.

Result: +5.4% CR
(with no increase in returns)

3) Added a cart progress bar

Free shipping + free gift incentives increased cart sizes.

Result: +3.2% AOV

Behind these wins is a team deeply committed to
testing, learning, and continuous growth:

→ 107 tests launched
→ 33.3% revenue lift

Can’t wait to see what they uncover next!

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand boosted desktop conversions +5.1% by changing ONE thing.

The cart drawer width.

That’s it.

WHY IT WORKS:

On mobile every pixel counts, but on desktop the cart doesn’t have to feel tight.

A wider cart can mean:

- More products visible at once
- Less clutter and more focus
- A larger checkout CTA

Clearer cart, clearer next step → more checkout clicks.

A/B test this for free with Visually: https://t.co/OvqHDl4XYQ

[Visually.io @Visuallyio]

RT @AnyaGeimanson: A @Shopify brand lifted CR +4.2% and AOV +2.8% by removing ONE thing from the collection page.

The “Load More” button.…

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand grew revenue +7.6% by adding ONE thing to the cart.

They added social proof.

WHY IT WORKS:

• The cart is where doubt lives.
Showing reviews in the cart kills hesitation at the exact moment it matters most.

• Cart returners skip your product page.
People who come back from retargeting or email often land straight in the cart.
They never see PDP reviews.

Less doubt → fewer removals → more checkouts.

IMPORTANT TO NOTE:

• Per-product reviews shine with smaller catalogs.

• Some brands win by showing the amount of reviews for the entire store

DON’T ASSUME - A/B TEST IT:

It’s faster than ever with @Visuallyio Copilot:

1. Connect Visually to Shopify → one-click install, zero code, no contracts

2. Describe the A/B test you want to run

3. Let the AI build it in minutes

Try it now for free: https://t.co/bSfQpyoGO9

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand lifted CR +8.8% by ensuring ONE thing was visible right away.

The homepage CTA.

Many brands don’t realize their CTA falls below the fold on some devices, or the impact it has.

WHY IT WORKS:

When the CTA is above the fold, shoppers know where to go right away.

No waiting. No scrolling. No friction.

Faster navigation → more product views → more purchases.

Takes minutes to A/B test with @Visuallyio

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand boosted add-to-cart rate +7.1% by adding ONE thing to the collection page.

Product reviews.
That’s it.

WHY IT WORKS:

When shoppers see others buying and loving
products from the store, it builds trust and reduces hesitation.

More trust = more add-to-carts

IMPORTANT

Products with a very low review count can have
the opposite effect, so set a minimum review threshold.

Takes minutes to set up and A/B test with @Visuallyio Copilot.

[Anya Geimanson @AnyaGeimanson]

Adidas & Nike use image-based color swatches. So why don’t most @Shopify brands?

IMAGE-BASED SWATCHES

Used by: Adidas, @Nike

Pros:

1️⃣ Better for complex variations
When “color” isn’t just color: patterns, finishes, materials

2️⃣ Feels more premium
Especially in fashion

ICON-BASED SWATCHES

Used by: @skims , @rothys

Pros:

1️⃣ Lower maintenance overhead
Just define color values once in the system

2️⃣ Cleaner for large assortments
Especially when you have lots of SKUs

So what’s the RIGHT solution for your brand?

Why risk revenue with guesswork when you can decide based on data?

A/B test it.

(Built with @Visuallyio Copilot in minutes 🎉)

[Anya Geimanson @AnyaGeimanson]

A @Shopify EU brand selling in the US grew revenue 7.2% by adding ONE sentence.

They added:
“Designed at {Company HQ Location}.”

That’s it.

WHY IT WORKS:

- Adds credibility (real place, real team)
- Signals premium without saying “premium”

More received value → more checkouts.

IMPORTANT TO NOTE:

This can backfire if your HQ location doesn’t help perception for YOUR audience.

Don’t assume.

A/B test it.

[Anya Geimanson @AnyaGeimanson]

A @Shopify brand increased subscriptions by 5.7% (and sales by 2.5%!)

by adding ONE line

to carts with at least 1 subscription item:

“Subscription? Edit or cancel from your account anytime”

That’s it.

WHY IT WORKS:

With subscriptions, the decision is more complex
so once shoppers reach the cart, hesitation kicks in:

• “Will I be locked in?”
• “Is this hard to manage?”

A simple reassurance in the cart reduces friction at the exact moment shoppers need confidence.

More clarity → fewer doubts → more conversions

Takes minutes to set up and A/B test with @Visuallyio Copilot.

[Anya Geimanson @AnyaGeimanson]

22% more sales in only 3 months (also 12,437% ROI 😱) for Chêne Gear, the premium outdoor apparel brand, built on @Shopify .

When Ronnie Tamburro joined the company as the eCommerce Manager, there was

ONE thing he knew he must do.

Install @Visuallyio .

“I used Visually in my previous role, and it was the first tool I knew I had to bring with me. Where it really shines is the speed from idea to live test without draining dev resources, paired with data that's clear enough to act on immediately.”

Ronnie Tamburro, eCommerce Manager

He knew it’ll let him:

👉 Launch multiple tests fast without dev
👉 Personalize the user experience
👉 Easily learn and scale what works
👉 Move faster & smarter with CRO expert support

Soon after implementing Visually, the team began seeing significant KPI uplifts.

Here are 3 of the A/B tests that drove the lift:

1️⃣ PDP: Product naming optimization

The team noticed the product names didn’t highlight value,
so they tested adding key benefits to the titles.

Result: 27.1% uplift in conversion rate

2️⃣ Homepage: Cart reminder

The team tested a cart reminder for returning visitors,
encouraging them to complete their purchase.

Result: 10.63% uplift in conversion rate

3️⃣ Personalized countdown timer

To add urgency, they tested a geo-targeted countdown timer
based on each visitor’s state-specific hunting season.

Result: 40.8% uplift in conversion rate.

-----

What’s most impressive about the Chêne Gear team isn’t just the wins.

This is a team that truly understands their customers, moves fast, and knows how to turn small insights into meaningful revenue impact.

That’s how great teams turn experimentation into compounding growth 🔥

[Anya Geimanson @AnyaGeimanson]

Here’s a personalization tactic that feels invisible…but drives more product exploration 👀

Because the best personalizations don’t feel like “personalization.”

They feel like good UX.

EXAMPLE:

On a collection page, show a tiny peek of the next product image.

Only for shoppers who haven’t interacted with this feature before.

WHY IT WORKS:

• It guides to exploration without adding clutter

• It’s personalized based on prior interaction

RESULT:

Better collection exploration → more product views → more add-to-carts

(Built in minutes with @Visuallyio...)

[Anya Geimanson @AnyaGeimanson]

A @Shopify apparel brand increased sales by 7.8% by adding ONE toggle.

A front / back view for PLP images.

That’s it.

WHY IT WORKED:

In apparel, especially swimwear,
the back view is just as important.

Being able to quickly scan and compare the back
helps shoppers find what they want faster.

Faster decisions → more sales

Takes minutes to set up and A/B test with @Visuallyio Copilot.