Thanks to the @oasishealthapp I’ve switched from poisonous FairLife Protein Milk to Bourbon and I can’t even begin to explain how much healthier I feel.
@joevezz@drewfallon12 Asking the big brain questions. Flavors, preservatives, sugars, and whatever other garbage they added to sound different from what already exists. Go liquid and the shortest label you can find.
@drewfallon12@RossMackay111 Agree with Ross. Similar formulation mentality. 60% sugar by weight is goofy stuff. Hydration is super simple. Put in what you lose in 1 hr of exercise. Pre load, intra, and post. All people lose is Sodium, Potassium, and Magnesium in a pretty standard ratio.
@KevinEspiritu@drewfallon12 Not sure. 2 ways to slice market. Athletes / general wellness. Electrolytes for athletes are always sodium first. Electrolytes for fat and lazy people are pushing trace minerals. Unhealthy people eat low quality foods (high sodium/low nutrient) and purified water is useless.
All attribution is a scam. Yes, even incrementality testing.
Pre-iOS 14: Everyone trusted platform attribution blindly.
Meta said 8x ROAS, we believed it.
iOS 14 hit: Suddenly realized "tracking" was mostly forecasted models with generous attribution windows.
Triple Whale era: Third-party tools promised truth.
Actually worked for 24 months.
Then Meta fixed their stuff: Now third-party attribution is expensive noise for most brands.
Now everyone's obsessed with incrementality testing.
But incrementality has massive flaws:
→ Seasonal bias destroys accuracy (November vs January tests are meaningless)
→ Testing windows too short for high-AOV products with long consideration cycles
→ Mostly measures revenue impact, not profit
→ Can't capture true LTV including referrals and long-term behavior
The math doesn't work for most brands.
Incrementality platforms cost $10K+/month.
Only worth it if you're spending $1M+/month on ads.
Below that threshold, you're paying more for measurement than the insights are worth.
Most attribution insights are obvious after enough time in the field.
Track blended metrics. Monitor profit trends. Test big changes, not micro-optimizations.
Your gut instinct + basic profit tracking often beats $120K/year attribution stacks.
The brands scaling fastest aren't running sophisticated incrementality tests.
They're focused on unit economics while everyone else gets lost in measurement theater.
@DTCMidas This is underrated. Commenters are raising their hand to learn more. Human connection. And never delete negative comments. If you’re going to troll, you’ve never a met a bigger troll than me. We run comments like Wendy’s social.
i vibe coded a little game called Coldplay Canoodlers
you're the camera operator and you have to find the CEO and HR lady canoodling
10 points every time you find them
👇link
I'm sick of food products with long lists of ingredients that I don't understand.
Someone should make a protein bar with just the following:
-whey protein (50g)
-caffeine (300mg)
-nicotine (6mg)
-testosterone (200mg)
-adderral (20mg IR)
@TJMoe28 I don’t hate this. I think the answer is that teams wanted him and he bombed the interviews. Unprepared and bad attitude.
Even if there were concerns, interview would have been his opportunity to put it to bed.
Michaela Shiffrin for women’s skiing. She holds the record for most World Cup wins of all time. More than 101 wins and she’s still in her prime at 30. For reference, Lindsay Vonn retired at 35 but mainly from injuries. The previous World Cup record was 86 from Stenmark who was a legend in the 70s - 80s in the men’s category. Michaela is not only the best female skier of all time, she’s the best skier of all time in her competitive set.