Ryan Fisher

Building | ex. @thinkjinx 🐶, @felixgrays, @leesasleep | Growth Generalist & Builder

[Austin Lieberman @LiebermanAustin]

Thanks to the @oasishealthapp I’ve switched from poisonous FairLife Protein Milk to Bourbon and I can’t even begin to explain how much healthier I feel.

[Ryan Fisher @VitaminFish]

@drewfallon12 Big brain people who know more sodium (not less) correlates to lower all cause mortality rates.

https://t.co/kMSg4J7MN4

[Ryan Fisher @VitaminFish]

@joevezz @drewfallon12 Asking the big brain questions. Flavors, preservatives, sugars, and whatever other garbage they added to sound different from what already exists. Go liquid and the shortest label you can find.

[Ryan Fisher @VitaminFish]

@drewfallon12 @RossMackay111 Agree with Ross. Similar formulation mentality. 60% sugar by weight is goofy stuff. Hydration is super simple. Put in what you lose in 1 hr of exercise. Pre load, intra, and post. All people lose is Sodium, Potassium, and Magnesium in a pretty standard ratio.

[Ryan Fisher @VitaminFish]

@KevinEspiritu @DeathlyHarvest @drewfallon12 Ohhhh but what if the electrolytes were liquid? 😉

[Ryan Fisher @VitaminFish]

@KevinEspiritu @drewfallon12 Not sure. 2 ways to slice market. Athletes / general wellness. Electrolytes for athletes are always sodium first. Electrolytes for fat and lazy people are pushing trace minerals. Unhealthy people eat low quality foods (high sodium/low nutrient) and purified water is useless.

[Peter Quadrel @Peter_Quadrel]

All attribution is a scam. Yes, even incrementality testing.

Pre-iOS 14: Everyone trusted platform attribution blindly.

Meta said 8x ROAS, we believed it.

iOS 14 hit: Suddenly realized "tracking" was mostly forecasted models with generous attribution windows.

Triple Whale era: Third-party tools promised truth.

Actually worked for 24 months.

Then Meta fixed their stuff: Now third-party attribution is expensive noise for most brands.

Now everyone's obsessed with incrementality testing.

But incrementality has massive flaws:

→ Seasonal bias destroys accuracy (November vs January tests are meaningless)

→ Testing windows too short for high-AOV products with long consideration cycles

→ Mostly measures revenue impact, not profit

→ Can't capture true LTV including referrals and long-term behavior

The math doesn't work for most brands.

Incrementality platforms cost $10K+/month.

Only worth it if you're spending $1M+/month on ads.

Below that threshold, you're paying more for measurement than the insights are worth.

Most attribution insights are obvious after enough time in the field.

Track blended metrics. Monitor profit trends. Test big changes, not micro-optimizations.

Your gut instinct + basic profit tracking often beats $120K/year attribution stacks.

The brands scaling fastest aren't running sophisticated incrementality tests.

They're focused on unit economics while everyone else gets lost in measurement theater.

[Ryan Fisher @VitaminFish]

@burkisoy AI

[Ryan Fisher @VitaminFish]

@DTCMidas This is underrated. Commenters are raising their hand to learn more. Human connection. And never delete negative comments. If you’re going to troll, you’ve never a met a bigger troll than me. We run comments like Wendy’s social.

[Ryan Fisher @VitaminFish]

@codyplof When you wrestle with pigs you get covered in mud and the pig enjoys it. Lock in.

[Ryan Fisher @VitaminFish]

@AlexaKilroy As long as disclosure is there 🤷‍♂️ who cares? Get paid, fam. Martech is actually crushing the launch playbook.

[17 years of song a day @songadaymann]

i vibe coded a little game called Coldplay Canoodlers

you're the camera operator and you have to find the CEO and HR lady canoodling

10 points every time you find them

👇link

[Jordi Hays @jordihays]

I'm sick of food products with long lists of ingredients that I don't understand.

Someone should make a protein bar with just the following:

-whey protein (50g)
-caffeine (300mg)
-nicotine (6mg)
-testosterone (200mg)
-adderral (20mg IR)

[Ryan Fisher @VitaminFish]

@TJMoe28 I don’t hate this. I think the answer is that teams wanted him and he bombed the interviews. Unprepared and bad attitude.

Even if there were concerns, interview would have been his opportunity to put it to bed.

[Ryan Fisher @VitaminFish]

Michaela Shiffrin for women’s skiing. She holds the record for most World Cup wins of all time. More than 101 wins and she’s still in her prime at 30. For reference, Lindsay Vonn retired at 35 but mainly from injuries. The previous World Cup record was 86 from Stenmark who was a legend in the 70s - 80s in the men’s category. Michaela is not only the best female skier of all time, she’s the best skier of all time in her competitive set.

[Ryan Fisher @VitaminFish]

@johnhickey1970 Same, man. Huge waste of time and never found answers to my problems.

[Ryan Fisher @VitaminFish]

@seanfrank Same thing happens when you boost your T.

[Ryan Fisher @VitaminFish]

@stepfanie Matches the 25 small traditional tattoos with too much white space between them they definitely have.

[Ryan Fisher @VitaminFish]

@0167Evans @TheGunzShow @Outkick @PatMcAfeeShow Correct

[Ryan Fisher @VitaminFish]

@Lawyeredup1 @TheGunzShow @Outkick @PatMcAfeeShow Yes. Part of the show.