Vitamin IMC

VitaminIMC is a student-run blog from @MedillIMC at @NorthwesternU. Tweets by @anncheng106 and @sylviachenx

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Revisit Consumer Insight 101! Sheena Iyengar on the cultural difference in making a choice of purchase #VitaminIMC
https://t.co/SMep6ZmS6I

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Let's take a look at Amazon Go using the lens of Shopper Marketing! https://t.co/TU9Zd5NDGI

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How will "Customer's Influential Value" impact the way you shape your target customers!
https://t.co/CekeLfxCY6

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Biggest PR Fails in 2017...and what can be done to prevent such crisis? Le'ts hear it from our writer, @bauschelle! https://t.co/jzic60hSzB

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#HumansOfMedill Yan from #IMC Class of 2017 shared with us his experience of participating in a singing competition. https://t.co/0hkaMt0JgI

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Is this the future of our customer experience? https://t.co/6qNvWns6bm

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Why is it difficult for media companies to grow into transmedia brands? Check out our latest article by @CathyyChen https://t.co/0HuJculBeb

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[Quick Quiz] how long is the average tenure of a CMO currently? Read more to find out the answer and why --> https://t.co/lPprRbYupt

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How to tell a fresh story for your fish captured within 24 hours? Snapchat might be a great idea! Read more --> https://t.co/NmaeiadOrm

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How do most companies treat their own ideas after they have used their creative muscle? https://t.co/seVe5mXLQm via @tomfishburne

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How has the idea of open journalism influenced today’s media ecosystem? Is it still relevant? https://t.co/lgcpM4jVSm

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#Ikea had a fast and smart reaction to the #Balenciaga blue bag. https://t.co/YZ5m3XPQHf

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Ad-Blocking Just Might Save the Ad Industry https://t.co/PQDLJ6SJZ0 via @WIRED

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#HumansOfMedill Priya, the Karate black belt, IMC Class of 2017
Click here to read more --> https://t.co/7ObP6DLsxd #medill #classmate

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New players in the OTT battlefield!
#Media #TVIndustry
https://t.co/IWItXgkfFl

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"Any brand can go from hero to zero. "
#PR #CorporateApologies https://t.co/Oy8X9KCQ5v

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Check out how AI changes the way that companies manage customer service!
https://t.co/mP5xQHZ6h2

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Pepsi Is Pulling Its Widely Mocked Kendall Jenner Ad https://t.co/totBDiUzFW

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Cuts Aren't Over, But P&G Wants to Restore Agency Profits https://t.co/AjdMtNhmkJ

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"Native Advertising" becomes mainstream...
#ContentIsKing #NativeAdvertising @tomfishburne