Marina Byezhanova

Entrepreneur | EO Canada + Personal Brand Architect + Global Speaker + University Instructor

[Delight Labs @DelightLabs]

Exciting news! Our client, Brand of a Leader, is featured in Newsweek! Co-founder Marina Byezhanova @VoiceOfaLeader shares her insights on personal branding from the recent vice-presidential debate.
https://t.co/KpTnEzMONY

[Marina Byezhanova @VoiceOfaLeader]

https://t.co/wG9ixB3LXt #Debatenight #Debates2024

[Marina Byezhanova @VoiceOfaLeader]

This is the part of the debate where we can see very clearly that WORDS matter better than ACTIONS. Biden administration has been selling Ukraine out, but we are focusing on their words. Trump failed at debunking the myths. #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

Trump came completely unprepared to the debate. He could have easily debunked the myth of the Biden administration supporting Ukraine. Instead, he ranted uncontrollably. #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

Harris has been clearly trained to smile during Trump's replies. However, the debate is long and she is getting tired. Smiling during the Ukraine war question is misplaced. #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

“doing transgender surgeries on illegals in prison” will no doubt go viral #Debate2024

[Marina Byezhanova @VoiceOfaLeader]

Both candidates make numerous fictitious statements. Will the public care? #ABCdebate #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

Trump's audience is clearly Republican voters. Harris seems to be casting a wider net. #ABCdebate #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

Relatability is key when building a public image. Let's see how the two candidates approach relatability. #ABCdebate #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

When we put ourselves in the public eye, we can expect to be criticized, baited, and triggered. Replying to the baiting with confidence and not becoming defensive, is key. We are seeing the two candidates handle being baited very differently tonight. #ABCdebate #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

Staying "on brand" is key. Harris just made her first mistake. She does not perform well "off the cuff" and excels with a script. Jumping off script to "confront" Trump failed. #ABCdebate #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

#PersonalBranding is also all about storytelling and painting a picture for the audience. Harris is doing a solid job giving specific, albeit hypothetical, examples of relatable situations.

[Marina Byezhanova @VoiceOfaLeader]

#PersonalBranding is all about perception. Harris looking at Trump with irony and laughing comes off as natural and makes a strong impression. Trump's body language and nodding as Harris speaks is making him appear tense, nervous, and antagonistic. #ABCdebate #Debate2024

[Marina Byezhanova @VoiceOfaLeader]

#PersonalBranding101 is to leverage your strengths: for Trump it's speaking off the cuff; for Harris it's to be prepared and follow the script. So far both are staying "on brand" #ABCdebate #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

Kamala Harris comes out focusing on creating "relatability": personal brand building 101. I am like you - I grew up middle class, I was "brought up" by a small business owner #ABCdebate #Debate2024 #PersonalBranding

[Marina Byezhanova @VoiceOfaLeader]

"Why is Donald Trump never fact-checked?" Because we live in an era where WORDS matter more than anything. WORDS are equated to violence. People are cancelled on the basis of WORDS. It's words VS reality. #ABCDebate

[Marina Byezhanova @VoiceOfaLeader]

On pins and needles waiting for the debate of the year to finally begin. Will we finally pay attention to ACTIONS and track record or will it all be about words, words, and words as always? #ABCDebate

[Entrepreneurs' Organization (EO) @EntrepreneurOrg]

Marina Byezhanova (@VoiceOfaLeader) shares the inspiring journey of her fellow entrepreneur and EO Canada Bridge member, Justinus Adriaanse, founder of @wethinkcode, who created a profound and lasting impact on his country, South Africa. #EO https://t.co/KJiPuZp2eX

[Marina Byezhanova @VoiceOfaLeader]

@RIMOWA .. still waiting

[Marina Byezhanova @VoiceOfaLeader]

.@RIMOWA your customer service is appalling, especially for a premium product.

[Marina Byezhanova @VoiceOfaLeader]

@RIMOWA I’ve already connected with the client care team and have been waiting for a reply.