Vojtech Vosecky

Top Green Voice | 120,000 on LinkedIn | Green advice for Fortune 500 companies | Less 🗑️ More 💵 | Follow for circular economy and sustainability content

[Vojtech Vosecky @VoseckyVojtech]

CEO: "You need to do more with less!"

Sustainability department: 💀

Sounds familiar?

Most sustainability teams are just 1 person, with huge expectations:

-> go carbon neutral by 2050
-> present at every possible event
-> fill out 87541 ESG questionnaires

But as soon as you ask for a budget? Crickets...

Here's how to go around it in 2025:

1. Craft partnerships
(amplify your impact)

2. Delegate to your colleagues
(make sustainability everyone's job)

3. Procurement is your key department
(money is already there - direct it the right way)

Sustainability at work isn't about doing more with less.

It's about working smarter with what's already there!

✍️ What else would you add?

Does this hit home? ♻️ Repost to share!

#sustainability #Memes

[Vojtech Vosecky @VoseckyVojtech]

Can you guess which one?

[Vojtech Vosecky @VoseckyVojtech]

20 tools to master the circular economy in 2025:

(I use several of them weekly)

🌍 𝗟𝗶𝗳𝗲 𝗖𝘆𝗰𝗹𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: evaluates a product’s environmental impact from cradle to grave.

🌍 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝗰𝗮𝘀𝗰𝗮𝗱𝗶𝗻𝗴 𝘂𝘀𝗲: design products for reuse or repurposing

🌍 10 𝗥’𝘀 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: Refuse, Reduce, Reuse, Refurbish, Remanufacture, Repair, Replace, Recycle, Recover, Rot

🌍 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝗰𝗵𝗮𝗶𝗻: optimizes supply chains to eliminate waste, and drive value.

🌍 𝗘𝗰𝗼-𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗰𝗼𝗿𝗲: shows how circular and sustainable a product is.

🌍 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗻𝘃𝗮𝘀: develop circular business models

🌍 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗺𝗮𝘁𝗲𝗿𝗶𝗮���𝘀 𝗱𝗮𝘁𝗮𝗯𝗮𝘀𝗲: find innovative & circular materials

🌍 𝗟𝗶𝗳𝗲 𝗰𝗼𝘀𝘁 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: calculate the total ownership and operation costs

🌍 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁: check product's circular design criteria

🌍 𝗪𝗮𝘀𝘁𝗲 𝗺𝗮𝗽𝗽𝗶𝗻𝗴: visualise waste flows to save costs and CO2

🌍 𝗘𝗻𝗲𝗿𝗴𝘆 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝘂𝗱𝗶𝘁: evaluate energy use to improve efficiency and savings

🌍 𝗖𝗹𝗼𝘀𝗲𝗱-𝗹𝗼𝗼𝗽 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴: design systems for continuous resource circulation

🌍 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗳𝗹𝗼𝘄 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: track material flows to improve circularity

🌍 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗺𝗮𝘁𝗿𝗶𝘅: compare materials by properties and impact

🌍 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴: look at how all parts of a system connect to solve problems better

🌍 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝘀𝗲����𝘃𝗶𝗰𝗲𝗮𝗯𝗶𝗹𝗶𝘁𝘆: enable easy maintenance, repair, and disassembly

🌍 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝘀𝗰𝗼𝗿𝗲: rate recyclability and reusability of packaging

🌍 𝗖𝗶𝗿𝗰𝘂𝗹𝗮𝗿 𝗰𝗼𝗹𝗼𝗿 𝗮𝘁𝗹𝗮𝘀: show color options that are better for the planet

🌍 𝗗𝗲𝘀𝗶𝗴𝗻 𝗳𝗼𝗿 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗮𝘁𝗶𝗼𝗻: make products with common sizes and materials to save time and resources

🌍 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗺𝗮𝗽𝗽𝗶𝗻𝗴: show all the steps a product goes through to find ways to improve

Are you using any of them?

PS.: Get my free circular economy minicourse.

It's packed with my 10 best lessons and useful advice.

Hit the "view my newsletter" button to get it.

#circulareconomy #innovation #zerowaste

[Vojtech Vosecky @VoseckyVojtech]

We don't need 10% of people being 100% sustainable.
We need 100% of people doing small steps, every day.

Which one of those resolutions will you try?

(the car-free pledge is a tough one)

👉 Follow me at Vojtech Vosecky for daily content on circular economy, zero waste, and sustainability.

♻ Repost for less waste

[Vojtech Vosecky @VoseckyVojtech]

2024 has been brutal for the climate.

Fixing climate is not about:

- EV cars
- plastic straws
- reusable bottles

It’s about:

- joining a great company
- leaving a bad company
- building something
- donating
- voting

To fix climate, do what you are best at, but for the climate!

♻️ repost and let's make 2025 count

PS.: Do you have any goals for next year?

(I am launching something big in February 🫣)

[Vojtech Vosecky @VoseckyVojtech]

8 truths about working in sustainability:

(That nobody will tell you)

1. the salary sucks
2. people are awesome
3. the expectations are high
4. it feels like racing with time
5. shopping will never be the same
6. it's 3x more reporting than action
7. the work opportunities are everywhere
8. it doesn't feel like work. It's a passion with a purpose

Despite all of this, I am grateful for every minute.

"Choose a job you love, and you will never have to work a day in your life."

Which ones resonate the most with you?

PS.: This Saturday I am sharing the key moments in 2024 that shaped the world of circular economy in my free newsletter.

Join 7328 green experts, and get the latest sustainability trends here: https://t.co/mxxJMmR0Uo

[Vojtech Vosecky @VoseckyVojtech]

I spent 4 years as a circular economy manager in a 2000+ people org. Here are 3 lessons I wish I knew sooner:

1. No one cares
↳ large companies have 1000 priorities
↳ circular economy is just 1 out of many
↳ It's your job to make the topic interesting, and relevant

2. Clone yourself
↳ I've started with 0, on my own, no team, no budgets
↳ Instead of spending $ on consultants, grow the team
↳ Fastest way? Inspire colleagues in other departments

3. Focus on the 80/20 rule
↳ ignore random pilots and meetings
↳ focus on large-scale systemic initiatives
↳ procurement & design are key departments for impact

Do you recognize any of these?

PS.: I coach sustainability executives on how to avoid similar mistakes, and scale circularity fast.

If you are a sustainability executive, who wants to master the circular economy in 2025, DM me "2025" and let's make it happen!

(I've got 2 spots available. Last time they sold out within 72 hours. First come, first served)

#circulareconomy #wastemanagement #sustainability

[Vojtech Vosecky @VoseckyVojtech]

I disagree. This is a dangerous simplification.

Recycling has flaws, but it’s not pointless.

Saying that we should just landfill everything is demagogy.

Especially coming from an entrepreneur like @elonmusk who relies on recycled steel, and aluminum for his empire.

Recycling of post-consumer packaging, namely plastics, is very problematic.

Recycling of comodities like metals or paper has been working for decades, as long as we can collect it.

Let’s not mix pears with apples.

Recycling is not a silver bullet.

But it is a necessary part of keeping our resources in use for longer.

The challenge is to think bigger than that.

Circular economy is about these 4 principles:

Use less
Use longer
Use again (aka recycling)
Make clean

What’s your take on this?

#recycling #Sustainability #elonmust

[Vojtech Vosecky @VoseckyVojtech]

The most sustainable gift is not what you think...

If you're like me, you're still looking for Christmas gifts.

But here's the catch: your loved ones probably already have everything they need.

There's not much they even want, not much they don't own already.

So instead of another "Scratch Off World Map", why not give experiences?

Why not a hotel night with your partner? A cooking course? A hiking trip?

Your time and attention are the most meaningful gifts you can give - and they create memories that last much longer than any object.

Agree?

👉 Hit follow to learn more
♻ repost for a greener Christmas

#sales #christmas #Sustainability #circulareconomy

[Vojtech Vosecky @VoseckyVojtech]

4 skills everyone in sustainability needs in 2025:

1. sales
2. marketing
3. public speaking
4. change management

There are tons of green experts with fancy master's degrees.

The problem is that sustainability is just one out of many topics in any organization.

You're fighting for attention, and budgets just like your sales or design team. And we all know who's winning...

So instead of another green documentary, check out:

- how to drive organizational change
- how to run a sales call
- how to communicate
- how to pitch

PS.: For the sales or marketing folks - the # 1 topic you should get on top of is sustainability 😁

What are your thoughts on this?

♻️ repost if this hits home

#Sustainability #circulareconomy

[Vojtech Vosecky @VoseckyVojtech]

This is an awesome map of all the key sustainability frameworks, standards, and milestones.

A lot is happening and a lot more to come.

This is good: what gets measured, gets managed!

My biggest wish?

Move from voluntary to compulsory reporting. And the CSRD is a clear winner in that sense.

Which one are you working with?

#esg #sustainability #greetech #climatechange #circulareconomy

[Vojtech Vosecky @VoseckyVojtech]

@CocaCola's masterclass at greenwashing:

2022: 25% of beverages reusable by 2030

2024: Quietly takes the pledge away...

World's # 1 plastic polluter made a bold promise in 2022:

To have 25% of its drinks sold in refillable or returnable glass or plastic bottles, or in refillable containers.

But just days ago, the company quietly deleted the page with the pledge, and Coke no longer has a target for reuse.

Coke also cut down its recycled content pledge from 50% by 2030. Now it will "aim to use" 35% to 40% recycled material in primary packaging...

All this while we dig for more oil to make plastic, and our oceans have never been more polluted...

Don't be fooled by the shiny marketing machine.

This is a masterclass in greenwashing.

Is this a dealbreaker for you?

♻️ PS.: This Saturday, I am sharing a success story of a corporate that has mastered reuse.

Only in my free weekly newsletter: https://t.co/mxxJMmR0Uo

[Vojtech Vosecky @VoseckyVojtech]

# 1 reason companies fail to implement circular economy?

It's in their "nice-to-have" box.

🙄 "Let's have a zero-waste office."
🙅‍♂️"Why don't we ban plastic bottles at our event?"

This gets you nowhere.

You want to be in the "must-have" box!

Here's how to get a buy-in at the next board meeting:
(based on 4 years of working with Prague's mayor)

1. Cut the deck from 40 slides to 2
-> most execs have a 30 sec attention span

2. Focus on systemic, large solutions
-> but suggest a small pilot to validate the idea

3. Bring the social proof
-> show how competitors are already ahead

4. Don’t just use the legal risks narrative
-> focus on $, marketing, and the ROI

5. Ask for 300% of the budget
-> you'll end up with 50% of what you need

Which one of these resonate with you?

👉 Hit follow to learn more
♻ Repost to reach more people
♾ Get weekly success stories in my newsletter

#circulareconomy #esg #sustainability

[Vojtech Vosecky @VoseckyVojtech]

Another climate event, another failed opportunity.

Why? 🔽

UN Plastic Treaty talks crashed.

200 nations have been negotiating for 2 years.

Many hoped this would be a hallmark agreement to curb plastic pollution.

Instead, a bunch of dictatorships and petrostates get to hold humanity hostage.

Again...

To me, this shows 3 things:

1. Climate negotiations have reached a deadlock.
➡️the mechanism of these talks has to change.
➡️consensus is OK, but you can't let 3 votes block 197.
➡️since when do we negotiate with war criminals anyway?

2. The talks have never been more important
➡️ We need these talks, more than ever.
➡️But let's not leave it only up to politicians and lobbyists.

3. It's up to us, folks.
➡️So many people tried to fix this at the UN Summit.
➡️But there are 100,000x solopreneurs, inventors, activists, and business leaders who are making a difference today and tomorrow.

So join us.

To fix the climate, do what you do best. But for the climate.

We may have been delayed, but we will not be stopped.

Agree?

👉 Hit follow to learn more
♻ Repost to reach more people
♾ Learn how to act in my free newsletter

[Vojtech Vosecky @VoseckyVojtech]

@itsolelehmann You should check in with @most_mojo and @mattbarkercopy 👋

[Vojtech Vosecky @VoseckyVojtech]

This startup is redefining ownership.

I'll never buy a drill again. Here's why:

An average drill is used for 9 mins in its entire lifetime.

And that’s only 1 from 1000s of products…

We don’t just need to rethink what we own.

We need to rethink how we consume.

TULU is taking the sharing economy to the next level!

They even raised $30 million, thanks to https://t.co/SSIioSZehl.

Their smart rental units in buildings take away many of the "pains" of the shared economy:

From trust, and accessibility, to costs.

It's a win-win: for the planet, for your wallet.

PS.: Are you sharing anything with your neighbors now?

👉 Hit follow for more
♻️ Repost for less clutter in life

#startups #circulareconomy #sustainability

[Vojtech Vosecky @VoseckyVojtech]

Black Friday sales are still on. Don’t feed the beast. You are more than your wallet!

Repost this to start a movement for the entire holiday season.

We need to do better.

#blackfriday #circulareconomy #sustainability #climatechange

[Vojtech Vosecky @VoseckyVojtech]

Sustainability is not just about CO2. 🔽

Let’s zoom out:

Our world is much more complex.

Sustainability is also about:

- CO2
- water
- health
- poverty
- pollution
- biodiversity
- gender equality
- resource scarcity

And more! What would you add?

Let’s focus on the bigger picture.

Only then we can be truly sustainable.

Agree?

👉 hit follow for more
♻️ repost if this hits home
🙋 get jobs, trends and green success stories in my free newsletter

[Vojtech Vosecky @VoseckyVojtech]

The sustainable certificates cheat sheet ⬇️

How many eco-labels can you really trust? 🤔

Eco-labels are super helpful to build trust and credibility.

But there are over 450 of them, and not all are to be trusted.

This table shows many of the good ones! Some I even recommend to my clients.

If you don't know which one is best for your company:

1. Choose 1-3 max ✅
- to align with your values and green initiatives

2. Do your due diligence ✅
- avoid lack of transparency & lack of credible partners

3. Certificates can get expensive ✅
- Pick the one that resonates the most with your audience

Most importantly: use certifications as a tool—not the whole story—to build trust.

The most credible brands walk the talk, and certifications are just one way to prove it.

Not the other way around.

Which one is your favorite one?

👉 Hit follow to learn more
♻ Repost to reach more people
♾ Discover brands that walk the talk in my free newsletter (Link in bio!)

#sustainability #circulareconomy #esg