We're celebrating 20 years!
Thank you to all of our amazing clients, partners, and employees (past and present)!
We couldn't have done it without all of you.
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Summer isn’t just a moment - it’s a window for sustained engagement.
More time, more touchpoints and more opportunities to give people a reason to return.
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#Sweepstakes#CustomerEngagement#Marketing#DigitalPromotions
We had an amazing time at the National Sports Forum!
#FanEngagement was definitely a hot topic for a lot of teams.
Met great people from the Detroit Lions, Sacramento River Cats, MLS Sporting Kansas City, and bunch of other great teams and leagues. #marketing
Sweepstakes Company Guide:
How to Choose the Right Sweepstakes Partner https://t.co/8OAvJ6n3Ix
A sweepstakes company helps brands and agencies launch compliant promotions that drive engagement, collect first-party data, and manage winner selection securely. #sweepstakes
What is a loyalty and rewards program - and why does it matter right now?
A loyalty program rewards customers for repeat purchases and ongoing engagement.
But the real value isn’t points or perks - it’s data, retention and lifetime value.
We’re sharing the loyalty FAQs we hear most - and what marketing teams should be thinking about before launching or restructuring a program.
As acquisition costs rise, retention becomes increasingly valuable.
#LoyaltyPrograms #Marketing #DigitalPromotions
This was our way of saying we see the world a little differently. Decades later, that perspective is still what helps Michelin design tires for real life, real roads, and real routines.
Instant win promotions increase opt-in conversion rates because participants receive an immediate prize outcome.
That instant feedback reduces drop-off at the point of entry and increases the number of participants who complete the opt-in process within the same campaign window.
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The brands winning in sports marketing aren’t asking fans to watch.
They’re giving them a reason to participate.
That shift changes how fan engagement needs to be built - from entry mechanics and access strategy to timing, validation, and fulfillment, often tied to fixed live-event timelines.
Turning attention into participation takes structure.
If sports fan engagement is on your calendar this year, this is worth a closer look.
hashtag#SportsMarketing hashtag#FanEngagement hashtag#DigitalPromotions
Read the latest from our blog.
Fan Engagement: Strategies That Drive Participation Across Digital Channels
Fans engage when they receive something meaningful in return for their attention and participation. That value may take many forms, including exclusive access, VIP experiences, rewards, recognition, personalized content, or a sense of belonging within a community. In digital environments, these value exchanges are delivered through interactive formats such as sweepstakes, contests, and instant-win games.
Latest from the @Votigo blog
Promotions | Strategy
Wellness Engagement Formats That Hold Up Beyond January
- UGC Prompts Built Around Everyday Wellness Routines
- Challenges and Progress-Based Experiences
- Quizzes and Short Interactive Prompts
- Instant-Win Mechanics With Structured Entry Windows https://t.co/pbhdSbR3HG