Vox Populi Research

Contemporary wisdom for a chaotic world

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Every time we walk into the office, we are pleasantly reminded of what moves us. What does this quote make you think about?

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[Vox Populi Research @VoxPopResearch]

Finally a small dream achieved for Satya and I. A few weeks back, we welcomed a new flex wall at our office entrance. The quote, from Lao Tzu, is a good reflection of our philosophy behind setting up the company – and how it has grown organically over the years.

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As, or perhaps more, importantly, it’s the way Satya and I like to conduct business. We like to offer this empathy to our clients, and to colleagues, offering up an open and heart-felt space for dialogue and for talent to ‘be the best it can be’.

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Lao Tzu was a Chinese philosopher who advocated a deep, connective empathy between people as the means to peace and harmony. As researchers, we believe that empathy is primary to understanding consumers and finding solutions with our clients so consumers can live better lives.

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In a world characterized by influx of information and shorter attention spans, marketing is often about the moment. Here we have Sanjukta Ghosh, a Research Manager at Vox Populi Research, bringing us insights into how brands can cautiously tread the minefield of moment marketing.

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#VoxPopuliResearch #voxpopuli #momentmarketing
#marketing #vox #brandmarketing #trendpicking #marketresearch #brand #brandmanagement

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#VoxPopuliResearch #VoxPopuli #Vox #MarketResearch

[Vox Populi Research @VoxPopResearch]

#BlackLivesMatter, #FreeAntiCAAProtesters, #UnfairAndLovely, #FarmersProtest – just some of the trending hashtags over the last year that emulate what a younger, more digitally proficient, generation cares about.

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But does the slew of hashtags, Twitter storms and ‘slacktivism’ make a difference? Roseline, a Research Manager at Vox Populi Research, writes about why Gen Z and Millennials rely on online activism and how marketers can keep up.

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#MarketResearch #VoxPopuliResearch #VoxPopuli #Vox #Postalgia #Pepsi

[Vox Populi Research @VoxPopResearch]

We are postalgic about going shopping at malls, dining in at our favourite restaurants, meeting our friends in-person and even going back to our offices. Pepsi recently launched an advertisement “The Mess We Miss” (https://t.co/50Kv8MEt23) that can make anyone postalgic.

[Vox Populi Research @VoxPopResearch]

Check out the post by Neha John to find out what ‘Postalgia’ is all about and how brands can use it in marketing. What do you think you’re postalgic about?
Neha has a PGDM in Marketing and Finance and is currently a trainee researcher at Vox

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#MarketResearch #VoxPopuliResearch #VoxPopuli #Vox #Acronyms #Slang

[Vox Populi Research @VoxPopResearch]

On social media, the English language is mutating quickly. Jayati Garg writes about how popular acronyms and slang words are used in memes to signify a relatable emotion and their subsequent popularity in marketing and advertising...

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as a means of connecting to a younger, more digitally native consumer. Jayati is a trainee researcher at Vox and has a Masters in Psychology from Indraprastha College for Women (DU)

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Sagnik Sarkar, a trainee researcher at Vox Populi Research with an MBA in Marketing from IISWBM, writes about one of the newest rages in the financial market that is redefining the definition of assets and possessions

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A Non-fungible token #NFT is a new type of digital asset that unlike physical money or crypto-currency cannot be substituted or interchanged.
#VoxPopuliResearch #VoxPopuli #Vox #MarketResearch

[Vox Populi Research @VoxPopResearch]

The craziest thing about NFTs is the price that people are willingly paying to get ownership of a meme or a digital art form which can be very easily duplicated.