chris

Associate Director of Creative Services - Senior Graphic Designer for @PurdueSports Probably not being serious… #CHUGGACHUGGA 🚂💨

[chris @Vuhdo]

@raidkashi @thejmw @MKBHD it’s not that serious man go drink water

[chris @Vuhdo]

If you give a TV broadcast the opportunity to mess up a logo… they will.

Every. Single. Time. 🤦‍♂️

[chris @Vuhdo]

@base_ballguy_ if your brand is multiple billion dollars, yes it should matter that much

[chris @Vuhdo]

@base_ballguy_ top right corner in the exact same place as the one in my post

that’s all, i dont really care what their goal is it’s just funny how tv networks always seem to get a logo wrong didnt expect so many people to gravitate towards this😂

[chris @Vuhdo]

@base_ballguy_

[chris @Vuhdo]

@FireMM_ this has nothing to do with the nba and everything to do with espn and abc😂

[chris @Vuhdo]

@thejmw @MKBHD i know how it works 🤝

[chris @Vuhdo]

@base_ballguy_ the logo on the ball is what the black 1-color version of the nba logo is supposed to look like, the logo on the score bug is the white 1-color logo turned black. it’s like drawing teeth black, doesnt make sense

[chris @Vuhdo]

@base_ballguy_ it’s objectively wrong 😂

[chris @Vuhdo]

@easymoneyman25 😂

[chris @Vuhdo]

@AdrianGolfs @kal_farman not gonna change the world, true… but brand integrity isn’t pointless and they paid millions of dollars to use the nba logo correctly… they probably should😂

[chris @Vuhdo]

@emmbedd definition of a post lunch rager

[chris @Vuhdo]

sorry if you decide to read all of this, just got an email telling me I was getting the world's best, most curated newsletter and it nearly ruined my afternoon apparently... so I decided to return to my twitter roots and tweet in a rage...

There is so much obsession with making moments profound, it's becoming stale and borderline exhausting. It sort of sucks because emotional, big moments are the reason people are so engaged in sports, entertainment, really life in general, and we're slowly being desensitized to it through aggressive marketing campaigns and this chase and desire for interaction. Gender reveal parties I think are a great example of this as a generally known non-sports example 😂

It exists so much in fan-driven social, but that's starting to blur over to teams and brands too, and I think that's where I'm most frustrated. Nike was so good at picking their spots to capitalize on this type of messaging: Superhuman, but at least relevant. Now people are taking something as simple as a regular season game and turning it into a full-length feature film. Fine, if that's what you enjoy doing, but what do you do when you need to elevate beyond that? That's where creative block and imposter syndrome and this internalized lack of ability stems from, or this mundane and repetitive consumable content cycle come from. Maxing out for the expected baseline outcome. People now use AI to generate profound moments that never happened and pass it off as real. Fan art and fanfic have always existed, so I don't understand the appeal with hiding that intention upfront now. I think people can appreciate cool ideas, it's just when they get passed off as real that it becomes deceiving and those negative reactions start forming. Maybe that's my first issue. Why can't things be presented as fan art? Once people realize it never happened it's like "oh... cool." and that's sort of it, the luster is gone...

I think slowly, audiences are being conditioned to be cautious and untrusting because of this over-exaggeration. Sure, now I'm the one being a bit dramatic, but also... There's an art to taking a moment and elevating it. Assigning this sort of gravity to a situation that never existed and sharing it as a real creation or moment is disingenuous, and it's not "dangerous" but I do think it's damaging. I think audiences engage less because of it. I think at the end of the day there's a power to being honest and real... when the time comes and you present something as 'the moment', people will trust that it is and engage accordingly. So stop trying to over do things, it's okay for things to be exactly what they are.

once again, sorry if you read all of this....

[Purdue Men's Basketball @BoilerBall]

Time to turn heads.

[chris @Vuhdo]

@degarts @BoilerBall Thanks Dan, always so real!

[chris @Vuhdo]

Year 4 in the books 😤

Finally added some of my favorite designs from this past season of @BoilerBall here: https://t.co/s1nEGa3T3C

[chris @Vuhdo]

@vnardella5 @BoilerBall Thanks vinny! Fletcher Loyer is very inspirational to me

[Purdue Men's Basketball @BoilerBall]

The non-con is here.

👉 Games with Gonzaga, Iowa State, Tennessee, Oklahoma, DePaul.
👉 Indy Classic TBA.
👉 Two more EXH games planned.

[chris @Vuhdo]

@BenZimmerman819 Beautiful

[chris @Vuhdo]

The Penn State Football EVERY SUPER BOWL except for five graphic in this social media era would've been generational

college sports social media nostalgia

[Ole Miss Baseball @OleMissBSB]

HISTORY MADE‼️