Vuk Pjescic

🔞Host, Trough of Sorrows — founder interviews built around the moment they almost quit.
💸$30M in direct sales.
🐣Father of 3.

[Vuk Pjescic @VukPjescic]

Great marketing is holding up a mirror for your customers so they can see:

The good

The bad

And the ugly.

Brining it up to their awareness.

Sad part... Took me 12 years to get to this.

[Vuk Pjescic @VukPjescic]

Took me 4.5 years to make first $500 online.

4.5 months to first $10,000 month.

45 months to $15m dollar company.

Success works in a strange way.

After a decade trying to explain it the best one I found is Lotus Flowers and a Lake.

Picture lake Michigan for example, 22,300 square miles (57,757 km2)

One lotus flower inside the lake...

...with magical powers.

It doubles every day.

Now to cover lake Michigan it'd take 1.26 trillion lotuses. (That's 000,000,000,000).

• Day 0: 1 flower

• Day 10: 1,024 flowers (barely noticeable)

• Day 20: ~1.05 million flowers (less than a single swimming pool)

• Day 30: ~1.07 billion flowers (about 0.09% of the lake)

• Day 34: ~17.2 billion flowers (~1.4% of the lake.)

Looking at it top down it'd still seem as a longgg way to go.

But from that moment to full lake being covered with lotuses it'd take ~6 days.

In a single day it's go from half to full.

Same goes for success.

For months and years you'll feel as if nothing's happening.

And you'll need your sticks and carrots (hard!), to keep going

Then... One more swing and you hit the diamonds.
(That morning you officially become "lucky" for the outside world).

Not many things I can vouch for.

But this one...

You can take this one to the bank.

[Vuk Pjescic @VukPjescic]

Treat X timeline as the map you're leaving to your kids.

Don't just brag.

Post a step that leads (them) to treasure.

[Vuk Pjescic @VukPjescic]

1 on 1 sales masterclasses:

Ask... Even if you know, ask.

1. Why are we here?
= Problem

2. If sounds bad (don't say) how it is affecting your life/finance/health.
= Implications

3. I can relate/customers can relate.
= Story

4. Here's what we help them do/what I've done.
= Solution

5. Here's how life looks like with it (future pace)
= Relief

Bonuses, urgency, scarcity.

Clear steps to buy.

That's about it.

Simple
(not easy, just simple)

[Vuk Pjescic @VukPjescic]

@maxkalashnikoff Sales and marketing are pretty simple (not easy, simple).
Problem, implications, story, solution, future, bonuses, urgency/scarcity.
Not much more to it... (It's been 12 years in both🙂)

[Vuk Pjescic @VukPjescic]

@tomblue Lovely breakdown! I'm saving this! 💪

[Vuk Pjescic @VukPjescic]

@sideshift_app @origamichat @UseCorgi You're a part of a marketplace.

You have a problem

You're sick and tired of no solution or bad solution, and...

That's the ray of sunshine and pineal gland cocktail.

Simple. (Not easy, just simple).

PS. Drop the problem, someone might build it for you. 🙂

[Vuk Pjescic @VukPjescic]

Problem: where do I find creators/influencers? @sideshift_app

Problem: cold email leads are dead! @origamichat

Problem: insurance sucks! @UseCorgi

Finding a problem works like this:

The sky opens up.

Only ray of sunshine hits you right between the eyes 👇

[Vuk Pjescic @VukPjescic]

@sideshift_app @origamichat @UseCorgi Your pineal gland lights up like a Christmas tree.

...and now you're building the iPhone in 1987.

It's at least what used to believe as a kid.

In reality... 👇

[Vuk Pjescic @VukPjescic]

It'll help you ACT on the *right* data. Turn of the ego and biases, accept it without getting offended.

SQ - social intelligence.

This one will help you communicate your finding with people who will as a result of that (high SQ) communication want to help you implement it.

[Vuk Pjescic @VukPjescic]

IQ... EQ... SQ - what each one is for, so you know what to outsource:

IQ - logical intelligence.

It will help you connect the dots, see patterns and find data where most people can't.

EQ - emotional intelligence. 👇

[Vuk Pjescic @VukPjescic]

I got 103,700% increase in reach on LinkedIn past 10 days.

Here's how:

1. I had 0 about 11 days ago.

2. Then I posted something useful.

And LinkedIn showed it to 1038 people.

That's it. Those are the steps.

[Vuk Pjescic @VukPjescic]

Your desire to share is proof!

Proof that there's someone waiting to hear it.

You can take this to the bank.

[Vuk Pjescic @VukPjescic]

Would I want my son or daughter to read what I've been posting for years?

If yes...

That's all "'approval" you need.

Remember, if you have a desire to say it... There's someone waiting to hear it. ❤️

[Vuk Pjescic @VukPjescic]

I can GUARANTEE that LinkedIn algo has changed...

100,000% increase in impressions.

About year ago results were... Well miserable.

No amount of value provided resulted in any increase whatsoever.

Now...?

Kinda different.

8-9 days of posting daily. (I think)👇

[Vuk Pjescic @VukPjescic]

Yours.

Your angle.

Your POV.

Your story.

Your experience.

Your failure.

Your success.

Your fear, disappointment, anxiety, insomnia, betrayal, fun, smile, win, chat, moment...

Just...

Ask yourself: 👇

[Vuk Pjescic @VukPjescic]

What's your elevator pitch?

Me 2020-2024:

"Know those luxury Italian brands, when you prepare a $1000 to spend and they get you to spend $20k?
That's what I do, just online".

Give me what you do or what your app/saas does, I'll write it for you in the comments 💪

[Vuk Pjescic @VukPjescic]

Never argue with idiots...

They'll drag you to their level... And beat you with experience.