The campaign will feature more than 30,000 cultural and tourism consumption activities nationwide and provide over 450 million yuan ($66 million) in consumption subsidies,
During the same period, retail sales of tourism-related consulting and rental services, as well as cultural and recreational services, recorded double-digit growth, rising 11.3 percent and 10.4 percent, respectively.
Wang Quanzhong, director of the NBS Department of Trade and External Economic Relations Statistics, said the combined effects of various policies to boost consumption have continued to take hold this year,
An NBS official said services consumption has become an important driver of expanding consumption, as household spending shifts from being dominated by goods toward a more balanced focus on both goods and services.
China's retail sales of services rose 5.3 percent year on year in the first half of 2026, 4.2 percentage points faster than the growth in retail sales of goods, according to data released by the National Bureau of Statistics (NBS).
Through openness and cooperation, it is contributing to global climate governance and continuing to offer Chinese wisdom and Chinese strength for building a community with a shared future for humanity.
In Mongolia, meteorologists have successfully forecast major sandstorm events using monitoring and forecasting data generated by MAZU's early warning platform.