Winston A. Henderson

Positioning brands as trusted go-to experts for what they offer, so they can create more sales opportunities that fuels their revenue growth

[Winston A. Henderson @WAHend]

Here's a big mistake I've seen brands make with multiple audiences or selling multiple products when executing content marketing

It's creating a one-size fits all content strategy and content

Problem with this approach is the needs, goals, and challenge…https://t.co/gljT59iEay

[Winston A. Henderson @WAHend]

The more consultations I do, clients I work with, and prospecting meetings I have, the more I realize there are things most tend to ignore that lead to their content not being as effective as it should

See the problem is most content marketing programs g…https://t.co/8Iwqc8uqU6

[Winston A. Henderson @WAHend]

Want to make your lead gen/demand capture campaigns more effective with less customer acquisition costs?

Add brand activation as a part of your strategy

This means simply creating campaigns that drive brand awareness and affinity that complement your le…https://t.co/6Y38kKfpG2

[Winston A. Henderson @WAHend]

Not doing customer research to develop your content strategy, or any type of marketing strategy could be the most expensive mistake you could ever

Sure it may seem like a good idea to execute fast in the name of speed to deliver results quickly but lo…https://t.co/kj2PCt2Wfs

[Winston A. Henderson @WAHend]

If you're a SaaS founder launching a new product the worst thing you can do is think the product sells itself because of the amazing features it has

Sure you'll get a few Early Adopters who are willing to try it

But without the proper brand activation…https://t.co/qQNmejIqz8

[Winston A. Henderson @WAHend]

How to align Marketing and Sales across the customer journey

At its simplest here's how I like to look at it

There are certain parts of the journey where Marketing takes the lead, and other parts where Sales leads and Marketing supports

1. BRAND ACTIVA…https://t.co/coJz5pu7nc

[Winston A. Henderson @WAHend]

Want to know what's a common thing I keep coming across with companies I work with that affects the success of their marketing programs?

These programs are being built in silos with little involvement from other revenue functions, Sales in particular

Wh…https://t.co/Q10H1L5niL

[Winston A. Henderson @WAHend]

When taking a holistic approach to content marketing and getting buy-in for content initiatives there's often a huge miss I've seen by marketing

That's understanding how do other non-marketing functions perceive the value of these initiatives

As Markete…https://t.co/MOat8YwSog

[Winston A. Henderson @WAHend]

Do you suffer from the common disease known as Sea of Sameness flooding your LinkedIn feed?

Annoyed by everyone saying the same thing and creating the same content?

Tired of reading about the 139+ new ways you can use ChatGPT?

Then allow me bring the c…https://t.co/YD9S8XkJck

[Winston A. Henderson @WAHend]

Everyone always says to be effective at content marketing you must have a content strategy, yet rarely tells you HOW to develop one

So I created a document that breaks down my approach to creating one from scratch for a B2B Startup

The flow goes like th…https://t.co/tLXTZJ89fW

[Winston A. Henderson @WAHend]

Here's a break from your daily dose of educational content because it's a holiday and we had no place to be

Enjoy!

#contentmarketing #contentcreator https://t.co/jBWYi6ybnL

[Winston A. Henderson @WAHend]

The very first training opportunity I ever got when I started on this journey with ICAD Marketing was training the @ATL Jamaica marketing team

I had always done webinars and wrote blog posts educating others on content marketing, but never trained an act…https://t.co/suHqJE7Hc6

[Winston A. Henderson @WAHend]

Have you thought about doing a SWOT Analysis when developing your content strategy?

You know...Strengths, Weaknesses, Opportunities, Threats...that analysis

To be honest I never thought about it until about six months ago when I decided to do it for thr…https://t.co/q78M48bL30

[Winston A. Henderson @WAHend]

Content marketing has evolved a lot over the years, the issue is HOW we approach it hasn't that much

There are three problems that I keep seeing that continues to hold us back from the full potential leveraging content as a business strategy can deliver…https://t.co/rUy2Cvzq6i

[Winston A. Henderson @WAHend]

How to Keep Your Brand Top-of-Mind Amidst the COVID-19 Crisis https://t.co/XeKSFZaErK #branding #covid19

[Winston A. Henderson @WAHend]

Going into 2020 as marketers we can no longer think about marketing as we have over the last decade and previous decades before. Marketing needs to be strategic and intentional and drive the same business results using new methods https://t.co/7TndjJvu48 #marketing2020 #marketing

[Winston A. Henderson @WAHend]

Dreams do come true!

#thecontentmarketingguy #marketingmemes #contentmarketing

[Winston A. Henderson @WAHend]

Does anyone have Jesus' number?

#thecontentmarketingguy #contentmarketing #marketingmemes

[Winston A. Henderson @WAHend]

Only the truly converted understands

#thecontentmarketingguy #contentmarketing #marketingmemes

[Winston A. Henderson @WAHend]

How can business owners better position themselves to increase revenue? How can writers show their true worth to their clients? In this episode of Conversation With Marketers Katie breaks down how https://t.co/WUgrP0BWze