William Roberts

REACH MARKETING

[William Roberts @WA_Roberts]

@ReachMktg A5. I believe the top of the funnel stage is the most important because it’s captures your audiences attention and puts you on their radar for the solutions they seek. So it’s important to serve the right content at the right time. #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A4. Best bottom funnel content convinces the prospect that you are the best provider of the solution they seek. An example would be sending a case study or reviews from customers validating how your solution worked well for them. #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A3. Middle of funnel leads should be fed more in-depth information on how your solution will solve their problem. White papers, webinars, and product information sheets are the best at this stage to accelerate the prospect further down the funnel. #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A2. Best top funnel content doesn’t overwhelm leads with too much information in the early stages. Feed them short introductory information such as blog posts to fuel their curiosity and help them decide what you offer may work for them #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A1. Set up a system to score prospective customers to serve them the right content based on the actions they take such as read a blog post, followed you in social, downloaded white paper, or filled out a form #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg Cool Down. Absolutely! It’s quick, easy and cost effective to send out email campaigns. I believe it’s still the best way to communicate with your prospects and clients! #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A4. Make sure to not flood their inbox. Quality over quantity. Send relevant content that is mostly educational and not always promotional. Make it fun! #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A3. Posing a question. Personalization. Nothing with the word free in the subject line. #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A2. Personalized and catchy subject lines. For example: Pose a question that resonates. #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A1. Segmentation and personalization allow you to reach your target audience and serve them up the most relevant content. Email marketing is all about hitting the right person at the right time with the right message! #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg Icebreaker. About once a month! #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A5. More granular and personalized! User experience will be key to Google rankings algorithms. #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A4. High quality content! Make sharing your content easy, optimize your social profiles and images, build relationships through collaboration and engaging #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A3. Use keyword research to prioritize content ideas, review page 1 to understand the content to create for your website, optimize your page with keywords! #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A2. Publish relevant content! Update your content regularly, metadata, use alt tags #Reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg A1. Add meta tags that identify your site as mobile friendly, make sure your coding is valid, relevant content, backlinks, keywords in title of webpage #reachanyonechat

[William Roberts @WA_Roberts]

@ReachMktg Google always @ReachMktg #Reachanyonechat