Find the new CHIIKAWA on bonk
"Usagi" is a Japanese word that means "rabbit" or "bunny". It's commonly used in both everyday language and pop culture in Japan. The word is pronounced oo-sah-gee (うさぎ).
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In 2008, Feng Ji led the "Asura" project at Tencent, a game on Sun Wukong.
However, as the focus shifted from fun to revenue, the game lost its way.
Believing that games should prioritize fun, Feng Ji left Tencent and founded his own studio due to this conflict in philosophy.
Feng Ji spent $70 million to develop China's first AAA game from scratch. Everyone calls it the bold experiment of idealists.
6.5 years later, Black Myth: Wukong became one of the fastest selling games in history.
Here is his story of changing the game rules:
Feng Ji, CEO of Game Science, is a typical gaming enthusiast. His journey began in World of Warcraft.
In 2005, he gave up his studies, lived in an internet cafe, and borrowed money to fuel his gaming addiction.
His fame in World of Warcraft helped him find a game design job.