WIAD_Dubai

Official account for @WorldIADay (World Information Architecture Day) in Dubai! Organizer @katral. Please get in touch to get involved or learn more!

[Mohamad Alsiddiq @mxmajid]

Thank you @katral for organizing today's #WIAD2015 @WIAD_Dubai - Awesome talks and discussions

[Hassan Alaas @hassanalaas]

@WIAD_Dubai Many thank Nada and all other experts who shared valuable and fruitful information,

[Ion Gonzaga @IAmBoyDubai]

I won!!! @rosenfeld media content! Thank you @WIAD @WIAD_DUBAI #WIAD_DUBAI #WIAD

[WIAD_Dubai @WIAD_Dubai]

Thanks to our local sponsors for supporting #WIAD_Dubai and making it happen! @Hult_Dubai and @in2consult THANKS!!

[WIAD_Dubai @WIAD_Dubai]

We had a great turn out, awesome discussions & a VERY HAPPY WORLD IA DAY! Thanks to all that came out and joined the conversation! #WIAD

[WIAD_Dubai @WIAD_Dubai]

Our last talk on Personas by @katral is coming up! #WIAD_dubai has been a success so far! #WeAreHappy #WIAD #WIAD2015

[WIAD_Dubai @WIAD_Dubai]

Storytelling is the most powerful way to put ideas into the world today." @Adgenius #WIAD_Dubai #WIAD

[WIAD_Dubai @WIAD_Dubai]

Use data to optimize creative executions - content effectiveness. have your metrics in place. @Adgenius #WIAD_Dubai #WIAD

[WIAD_Dubai @WIAD_Dubai]

Reduce waste by targeting. Focus on your audience. @Adgenius #WIAD_Dubai #WIAD #WIAD2015

[WIAD_Dubai @WIAD_Dubai]

Develop inherently social content - content that is social by design. @Adgenius #WIAD_Dubai #WIAD

[WIAD_Dubai @WIAD_Dubai]

Let 'people power' enhance authenticity UGC - @Adgenius #WIAD_Dubai #WIAD #WIAD2015

[WIAD_Dubai @WIAD_Dubai]

Produce "snackable" content to entice deeper engagement. We have small attention spans. #yup @Adgenius #WIAD_Dubai #WIAD #WIAD2015

[WIAD_Dubai @WIAD_Dubai]

To amplify the message, wrap value in creative execution. @Adgenius #WIAD_Dubai #WIAD #WIAD2015

[WIAD_Dubai @WIAD_Dubai]

Let content create value exchange. What's in it for the user. Answer that question for the user! @Adgenius #WIAD_Dubai #WIAD #WIAD2015

[WIAD_Dubai @WIAD_Dubai]

Align content with the path to purchase - use content to move users between stages within a journey @Adgenius #WIAD_Dubai #WIAD2015 #WIAD

[WIAD_Dubai @WIAD_Dubai]

"Storytelling is the future of marketing." @Adgenius #WIAD_Dubai

[ArchitectHappiness @ArchitHappiness]

Happiness in #ux is the absence of pain
@marcmiquel #wiad

[WIAD_Dubai @WIAD_Dubai]

We spend too much time looking at WHAT customers do and not WHY they do it? @Adgenius #wiad_dubai #WIAD #WIAD2015

[Martina Mitz 🧠 @MartinaMitz]

great comparisson @Adgenius @WIAD_Dubai

[Mohamad Alsiddiq @mxmajid]

The evolution of media! @Adgenius #waid @WIAD_Dubai