Tony Philips

Ghostwriter for Web3 Founders | X Posts | Weekly Newsletters | LinkedIn |

[Tony Philips @WORDSVAN]

A VC might see your LinkedIn or X profile before they see you on Zoom.

They're not just checking your company.

They're checking:

→ How you think
→ What you believe
→ Whether you understand your market
→ Whether you have real conviction

Your content is part of your pitch.

That's why I help Web3 founders turn their expertise into LinkedIn posts, X threads, and newsletters that build credibility before the meeting happens.

Build the company.

I'll help make sure the right people notice the person building it.

[Tony Philips @WORDSVAN]

I'll be straight with you:

Your Web3 content sounds like everyone else's.

Not because your project is average.
Because you started writing for the space
instead of writing for yourself.

And the space has a template everyone's using:

"Building the future of decentralized finance."
"Trustless. Permissionless. Community-driven."
"Excited to share our latest update..."

When everything sounds the same,
nothing gets remembered.

Here's how the founders who are actually cutting through do it:

A distinct voice:
-Not a brand voice. Yours.
-The way you actually think.
-Unfiltered. That's what CT stops for.

An unexpected angle:
-Everyone writes about why they're the solution.
-Almost nobody writes about why every solution before them failed.
-Go there. Attention lives in the uncomfortable angles.

Consistency over virality:
-One viral thread doesn't build a brand.
-Showing up with a point of view every week
-Until your name owns your niche

That's what builds a brand.

Your project isn't generic.
Your content shouldn't be either.

—

I'm Tony — a ghostwriter for Web3 founders and investors.

I write X content, LinkedIn posts, and newsletters that sound like you at your best. Every day.

If your content has been blending into the background, my DMs are open.

[Tony Philips @WORDSVAN]

CT, LinkedIn, and Farcaster all have the same Web3 founders.

But they're three completely different rooms.

Post the same thing in all three, and you'll get ignored in all three.

Here's how to read the room on each:

Crypto Twitter
Fast. Tribal. Opinionated.
CT rewards hot takes and real conviction.
The moment your post sounds like a press release, it's dead.
Write like a founder who actually believes something.
Not like a marketing team that approved it.

LinkedIn
Structured. Credibility-driven. Boardroom energy.
Your audience here hasn't touched a wallet.
They respond to frameworks, business logic, and clear thinking.
Drop the CT slang.
Lead with the insight, not the alpha.

Farcaster
Small. Technical. High-trust.
This community can smell performance from a mile away.
Builders talking to builders.
Show your thinking, including the parts you haven't figured out yet.
Authenticity isn't optional here. It's the entire game.

Three platforms.
Three audiences.
Three completely different versions of your voice.

The founders winning on all three aren't creating more content.

They're writing the same idea three different ways
For three completely different rooms.

That's the difference between posting and building a brand.

[Tony Philips @WORDSVAN]

Two Web3 founders can have the same level of expertise.

One becomes influential.

The other stays invisible.

The difference?

One shares how they think.

The other keeps their best ideas to themselves.

Your product shows people what you're building.

Your content shows them who you are.

Influence starts when people know what you stand for.

[Tony Philips @WORDSVAN]

Most Web3 founders post randomly and wonder why nothing compounds.

Here are the 5 posts you should have in rotation. And why each one does a different job:

1. The Opinion Post
Hard take on something happening in your space.
Investors back founders with conviction.
Fence-sitters don't raise rounds.

2. The Education Post
Break down one concept your audience struggles with.
The founder who teaches best builds the most trust.
Trust converts to capital.

3. The Behind-the-Scenes Post
A decision you wrestled with.
A mistake you caught early.
A milestone your team just shipped.
People invest in people. Let them see you.

4. The Traction Post
One number. One metric. One proof point.
In a market full of promises,
on-chain evidence is the rarest content you can post.

5. The Vision Post
Where does this go in 5 years?
Who wins when you win?
Vision posts don't just attract followers.
They attract the right followers.

Five post types.
One per day.
Your feed stops being noise and starts being a brand.
Save this. Come back to it every week.

[Tony Philips @WORDSVAN]

You don't need more content ideas.

You need to get more from the ideas you already have.

One insight can become:

→ A LinkedIn post
→ An X thread
→ A newsletter
→ A founder story
→ A practical framework

One idea. Multiple ways to build authority.

As your ghostwriter, I help you extract the expertise already in your head and turn it into content that works across platforms.

You focus on building.

I make sure your thinking gets heard.

[Tony Philips @WORDSVAN]

Want better thought leadership?

Stop asking:

"How can I promote my product?"

Start asking:

"What can I teach today?"

The founders who win on LinkedIn and X don't constantly sell.

They consistently educate.

Value builds trust.

Trust creates opportunities.

That's how influence compounds.

[Tony Philips @WORDSVAN]

Want to become known in Web3?

Stop chasing every trending topic.

Own one conversation.

Become the person people think of when they hear:

→ DeFi
→ Tokenomics
→ Stablecoins
→ On-chain analytics
→ Web3 marketing

Authority isn't built by covering everything.

It's built by consistently owning something.

[Tony Philips @WORDSVAN]

Web3 founders rarely run out of ideas.

They run out of captured ideas.

Your next post is probably hidden in:

• A customer call
• A failed experiment
• A team discussion
• An investor meeting

Don't create more experiences.

Document the ones you're already having.

That's how thought leadership compounds.

[Tony Philips @WORDSVAN]

To Web3 founders & investors:

A vision without a story is just a slogan.

Don't just tell people what you're building.

Tell them:

1. What problem made you start.
2. What changed your perspective.
3. Why you still believe in the mission.

People don't rally behind products.

They rally behind purpose.

[Tony Philips @WORDSVAN]

If your content sounds like a press release...

It probably won't build a personal brand.

People don't follow jargon.

They follow people.

Less:

"Revolutionizing the blockchain ecosystem."

More:

"Here's what I learned after our launch failed."

Stories build trust.

Buzzwords build distance.

[Tony Philips @WORDSVAN]

In Web3, trust isn't built by saying:

"We're changing the world."

It's built by showing:

→ How you make decisions.
→ What you've learned from mistakes.
→ Why you believe what you believe.

People trust transparency over hype.

That's the kind of content that compounds.

[Tony Philips @WORDSVAN]

The most valuable thing a Web3 investor can share isn't their latest investment.

It's their thinking.

Don't just post:

❌ Funding announcements
❌ Market news

Share:

✅ Your investment framework
✅ Lessons from missed opportunities
✅ Patterns others haven't noticed

People remember perspectives. Not press releases.

[Tony Philips @WORDSVAN]

Web3 founders don't need 3 different content strategies.

They need 1 great idea.

That idea becomes:

• A LinkedIn story
• An X thread
• A newsletter

Create once.

Adapt everywhere.

That's how you build a personal brand without creating content from scratch every day.

Cheers :)

[Tony Philips @WORDSVAN]

The problem isn't that Web3 founders don't have enough ideas.

The problem is they don't have a system.

Your best content is already happening in:

• Customer calls
• Team meetings
• Voice notes
• Hard lessons

Capture once.

Repurpose everywhere.

That's how you stay consistent without burning out.

[Tony Philips @WORDSVAN]

You don't need to reveal confidential information to build a powerful personal brand.

Share the lesson.

Not the roadmap.

Share the decision.

Not the sensitive details.

People follow founders for their thinking.

Not their private documents.

That's how I help Web3 founders turn experience into thought leadership without compromising their business.

[Tony Philips @WORDSVAN]

Views are rented.

Credibility is owned.

Too many Web3 founders optimize for impressions instead of reputation.

A viral post gets attention.

A consistent point of view earns trust.

That's the difference between creating content... and building thought leadership.

I help founders turn their expertise into content that compounds long after the algorithm moves on.

[Tony Philips @WORDSVAN]

Want to become a thought leader instead of "the founder always promoting their product"?

Share:

-Lessons, not launches.
-Perspectives, not press releases.
-Frameworks, not feature lists.
-Stories, not sales pitches.

People buy products.

They follow people with original thinking.

That's what I help Web3 founders and investors uncover and scale through X posts, LinkedIn, and newsletters.