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Instagram Reels still offer strong reach, but the results aren't the same for every account.
Socialinsider's latest research highlights how factors like account size, video length, and posting frequency influence performance.
https://t.co/WnkdMX3Kwg #SocialMediaMarketing#WSI
How is your business actually using AI?
Share your perspective in WSI’s 2026 AI Business Insights Survey. It covers strategy, governance, skills and AI search visibility.
7 to 8 minutes. Anonymous responses.
Take the survey: https://t.co/VzSHMW0Ev7
#AI#WSI#Survey
Email automation works better when it responds to customer behavior.
A download, inquiry, purchase, or repeat visit can all trigger a more useful message than another scheduled campaign.
https://t.co/nH2ifXed5n
#EmailMarketing#MarketingAutomation#CustomerExperience#WSI
Patty Viegas has been with WSI since the very start & her reflection is a reminder that collaboration & shared purpose make every milestone more meaningful.
“It’s inspiring to be surrounded by people who genuinely care about what they do.” Patty Viegas
https://t.co/DWIfbje6YE
LinkedIn is making it easier to test ad creative at scale.
New features like Draft with AI, Brand Kit, and ad variants can help teams move from one idea to multiple versions faster.
https://t.co/hCAu3sveu5
#LinkedInAds#PaidMedia#AI#DigitalMarketing#WSI
What AI says about your business deserves the same attention as what your website says.
Buyers are using AI to research businesses, compare providers, and build confidence before making contact.
https://t.co/1h3SNu5LMw
#AISEO#SEO#DigitalMarketing#BusinessGrowth#WSI
Curiosity has a way of opening the next door.
After 18 years across sales, operations, and marketing at WSI, Cecilia Decima credits much of her growth to asking one simple question: “Why is that being done this way?”
https://t.co/voYLdeNntj
#WSI30Years#ContinuousLearning
AI is already changing how people search, compare, and choose businesses.
That’s why WSI consultants are sharing what they’re learning across markets, so clients get practical guidance shaped by real-world experience.
https://t.co/tJI6FXZjCa
#AI#DigitalMarketing#BusinessGrowth
Organic TikTok growth starts with consistency.
Socialinsider’s latest research points to three habits that matter: quality content, regular posting, and close attention to performance data.
https://t.co/4iysRSTkRB
#TikTok#SocialMediaMarketing#ContentMarketing#DigitalMarketing
Local buyers check more than search results.
They compare AI answers, reviews, maps, directories, and social profiles before they contact a business.
That means your local presence needs to be accurate everywhere buyers look.
https://t.co/6dIMKMQcfN
#LocalSEO#DigitalMarketing
ChatGPT is testing ads.
That could influence how buyers discover businesses through AI tools, and how brands think about content, visibility, and paid media.
https://t.co/lHvwI3UZUm
#AI#DigitalMarketing#PaidMedia#ChatGPT#WSI
AI can help create ad variations faster.
But better creative still needs strong inputs: audience insight, real proof, clear messaging, and a landing page that matches the promise.
Use AI to support the process. Keep strategy in human hands.
#PaidMedia#AI
https://t.co/2v1pDZ6JhZ
Lesson #12: Strategy Before Everything Else
Neal Lappe’s lesson is one many businesses learn the hard way: tactics work better when the strategy is clear first.
#WSI30Years#MarketingStrategy#WSI
https://t.co/UQVj8L5G1m
Moz summarizes Google’s guidance on generative AI features & search:
You don't need a special "AI schema" or custom machine-readable files.
Optimizing for AI search is simply optimizing for the user experience.
The tech changed, but the mission didn't.
https://t.co/WuNV7GkfLc