WadiDigital

B2B tech marketing agency that is results-driven and customer service centered. We focus on X, LinkedIn, SEO, Influencer marketing, and paid acquisition.

[WadiDigital @WadiDigital]

WadiDigital is looking for an SEO Account Manager to join the rapidly growing WadiDigital Organic team.

As an Account Manager, you'll have the backing, freedom, autonomy, and expectation to run tests and experiments to improve results for all clients. In this role, you will be responsible for identifying, prioritizing, and executing new opportunities in search.

We're looking for someone who is organized, execution-first, and can thrive in an ambitious, fast-paced, challenging, but fun environment. At least 2 years of hands-on SEO/GEO experience in an agency environment is required. This is a 100% Israel-based, but remote position.

Learn more and apply: https://t.co/jFSU3X9ofw

[WadiDigital @WadiDigital]

See you at Creatives & Conversions TLV tomorrow!

The Wadi team will be there all day. Come say hello and meet the team.

We're also filming with @IsraelTech , so if you've got a great story, insight, or experience to share, we'd love to feature you on camera.

Come find us!

@YoelTIsrael @NataLevchenko @rachelmgarf

[WadiDigital @WadiDigital]

As SEO continues to change, credibility is becoming just as important as visibility.

Unlike most B2B industries, cybersecurity operates under a stricter set of standards. Cybersecurity is a YMYL (Your Money Your Life) category, meaning that search engines place greater emphasis on trust, expertise, and real world credibility when evaluating content.

In order to stay competitive, cybersecurity brands need more than a keyword-driven strategy. Rankings increasingly depend on demonstrating authority, maintaining technical accuracy, and creating content that aligns with buyer intent.

Find out what Google considers trust for Cybersecurity on the Wadi blog: https://t.co/0NSuGWSBm7

[Yoel Israel @YoelTIsrael]

Every Anglo in Israel knows of @Davidmeirsiegel, former CEO of Meetup and Investipedia.

Now his new initiative Israel Tech Mission helps non-Jewish Americans connect and profit off of Israeli technology.

David was a double client of mine. I did his SEO for Meetup and we filmed and interviewed attendees of their tech tours.

David did over 200 podcasts. He said mine was the most fun and laid back.

[Yoel Israel @YoelTIsrael]

**Who Should You REALLY Be Targeting for Cybersecurity Marketing? (Hint: It isn't the CISO)**

Most people think that the target persona when marketing cybersecurity solutions to SMBs or enterprises is the CISO.

And while it’s true that the CISO usually signs off and ultimately approves the purchase, they often are not the real decision-maker in practice.

Let me explain.

The people who report to the CISO, whether that’s security architects, security engineers, analysts, or sometimes even people two levels below the CISO in larger enterprises, are the ones evaluating solutions on a regular basis.

They are the ones researching vendors, filling out forms, testing products, and comparing competitors.

When leadership says, “We need a solution for this,” the CISO typically delegates the research and evaluation process to their team. That team then comes back with a shortlist and strong opinions on which platform should move forward.

And most of the time, leadership goes with the recommendation from the people who are actually going to use the tool.

So yes, the CISO may show up to the final demo, ask the final questions, review pricing, and officially approve the purchase. But that is not how the decision is really made.

I’ll give you an example from our own agency, @WadiDigital

Last year, one of our most junior employees suggested upgrading our reporting software to improve the insights and demographics we provide to our technology clients.

He researched a few solutions himself, compared the options, and decided which one he wanted. He then brought the recommendation to his manager, Natalia, who brought it to me.

Did I review the options? Yes.

Did I look at pricing and do due diligence? Of course.

But at the end of the day, he was the one who was client-facing. He was the one who would actually use the software. He was the one solving the problem every day.

So if he recommended one solution over another, that recommendation carried the most weight.

Even though I signed off on it and paid for it, the most junior employee in the process was effectively the REAL decision-maker.

And that is exactly how cybersecurity buying decisions often work inside enterprises. The most senior person (CISOs) cannot be everywhere all the time, especially inside large organizations. That is why they have teams.

It is the people underneath them. The people evaluating tools. The people who are going to use the product every day. The people who become internal champions for your solution. If you win them over, they will advocate for you internally. And when that happens, you dramatically increase your chances of winning the business.

Those are the kinds of things we focus on at WadiDigital. Getting the REAL decision makers and influencers to advocate for your technology internally.

Oh, one more thing, they are cheaper and easier to target too :)

[WadiDigital @WadiDigital]

Google’s May 2026 Core Update is Here!
Google has officially rolled out its second core update of the year. We can expect some shifts and volatility in search engine result pages (SERPs) now that the rollout is here.

What does this mean for your brand? If you see fluctuations in your organic traffic or keyword rankings, don't panic! Core updates are broad, routine adjustments designed to improve search quality across the board.

Our top advice for navigating the update:
- Focus on the audience, not the algorithm: The ultimate goal is always to deliver valuable, high-quality, and meaningful content tailored to actual humans.
- Monitor your metrics closely: Keep a close eye on your analytics over the next two weeks to track performance shifts, but avoid making drastic changes mid-rollout.
- Audit and refine: If your rankings do take a temporary hit, look at it as an opportunity to review your content strategy and double down on reliability and user experience.

At Wadi, we’re already tracking the data and keeping our clients ahead of the curve.

How are your rankings holding up so far? Let us know in the comments!

[WadiDigital @WadiDigital]

@rachelmgarf 💪💪💪

[WadiDigital @WadiDigital]

Please give a big WadiWelcome to Rachel Garfinkel! 🐫

@rachelmgarf has a rich background in organic social media marketing and uniquely understands user behaviour and the attention economy on socials in particular.

In addition to LinkedIn and Instagram, she is dominant on secondary platforms, such as X and Reddit.

Rachel originally joined WadiDigital to help us build our clients' Reddit accounts so we can further grow on the success of our GEO team.

Since joining the team, Rachel has taken on large accounts, including all of Taboola's social media.

Born and raised in the Netherlands, Rachel made Aliyah at age 19 and she currently lives in Harish with her daughter Tehila. In her free time, she likes to dance, draw, and drink lots of coffee. ☕😁

Please give a warm, big Wadi Welcome to Rachel! We are so happy you have joined our team!

[WadiDigital @WadiDigital]

@CrossonGolgotha @rachelmgarf We are so lucky to have her!

[WadiDigital @WadiDigital]

@TTuttle64487 @rachelmgarf Agreed!

[WadiDigital @WadiDigital]

Wadi is Hiring!

FULL-TIME REMOTE WORK OPPORTUNITY IN ISRAEL: Join Our Team as a PPC Account Manager!

Are you a talented professional looking to work from home? If you reside in Israel and have a dedicated workspace, we want to hear from you!
At WadiDigital, we are at the forefront of remote technology marketing agencies in Israel. Our core values revolve around trust, and our culture is defined by innovation.

See more and apply: https://t.co/UIszNQl4is

[WadiDigital @WadiDigital]

@rachelmgarf We are lucky to have you!

[WadiDigital @WadiDigital]

On Shavuot, we celebrate the Torah, the cheesecake, and the first fruits of the season. Not necessarily in that order.

May this season bring you fresh inspiration, sweet moments, and at least one really good slice of cheesecake. May your ideas bloom like a summer harvest, and may you always find yourself surrounded by people worth choosing, like Ruth did.

Here's to a year of bold ideas, good work, and showing up with a full heart. And maybe a second slice.

From the team that believes the sweetest things in life are worth celebrating.

Chag Shavuot Sameach
From Wadi Digital

[Yoel Israel @YoelTIsrael]

We have 3 open positions:
-AI/Claude marketing manager
-GEO/SEO account manager
-Adveetising account manager

[WadiDigital @WadiDigital]

Check it out - https://t.co/zcSbgUuI05

[WadiDigital @WadiDigital]

LinkedIn is no longer just a social network. It is a search engine, a content platform, and increasingly a source that AI tools draw from when generating answers for your potential customers.

Which means the way you post, what you post, and where you put your links all matter more than ever.

We put everything together in one guide: the LinkedIn algorithm, the save signal, dwell time, GEO, and the three-tier link strategy.

Read the full blog - link in the comments 👇

[Yoel Israel @YoelTIsrael]

.@OmriHurwitz was one of my first employees a decade ago.

He helped me establish my tech marketing agency @WadiDigital as a leader tech advertising.

He has since built a Tech PR empire.

We talked about everything, including prenups!

Enjoy 😁

[WadiDigital @WadiDigital]

Wadi is Hiring!!
We’re looking for an AI Growth & SEO/GEO Account Manager to join the WadiDigital team.

Search has changed. AI is changing how people discover, evaluate, and trust information. You’ll be responsible for helping clients win across:
- Traditional search (Google, Bing/Microsoft, YouTube)
- AI-driven discovery (Claude, Gemini, Grok, ChatGPT, Perplexity, etc.)
- Zero-click and answer-engine environments

Using AI tools to improve client results, lead flow, and pipeline
You’ll have the autonomy and expectation to run experiments, build workflows, and use AI to drive measurable growth and optimize processes.

If you’re someone who just follows best practices, this isn’t for you.
If you’re someone who builds new ones, you’ll thrive here.
If your AI strategy has been largely copy/paste up to this point, this position is not for you!

We are looking for someone ambitious who wants to be paid to live in AI, test to improve processes and results across the marketing agency, and be developed into becoming a marketing superstar that is AI-first.

When fully onboarded, we envision this individual to be dedicated to SEO/GEO 50% of the time, and improving processes using AI the other 50% of the time - based on hands-on experience serving the leading B2B tech companies.

This is a remote role for those residing in Israel.

Learn more about the position and apply here: https://t.co/RUXtN0PZkd

[WadiDigital @WadiDigital]

Last week the Wadi team got together for a day of sunshine, steaks, succulents, and even snakes!

It was great as always to see everyone and come together for a fun day. Thanks you to our fearless leader @YoelTIsrael for putting this together and for Miriam Palmer for her work behind the scenes. Can't wait for the next one!