A new investment from Goldman Sachs Growth values GumGum, which provides contextual advertising tech versus audience-based ad-targeting, at nearly $700 million https://t.co/kkpfvZaOHh
Exciting to see GumGum’s #AI ad innovations featured on the front page of @nikkei, the world’s largest financial newspaper! Japanese speakers can read more here: https://t.co/5uGzrSEL1r
We’re excited to announce that we’ve doubled down on brand safety! With a new White Ops partnership, we’re bringing MediaGuard’s leading pre-bid fraud prevention to our entire ad exchange inventory. https://t.co/XXegE4USrD
Our President and COO Phil Schraeder talked to @MarTechAdvisor about why #marketers started getting serious about #brandsafety, and about the effectiveness of the most popular current safety strategies. https://t.co/ZgQivXWizj