Walker Sands

Award-winning marketing agency accelerating growth for B2B brands and ambitious marketers. Ten-time Inc. 5000 honoree with offices across the U.S.

[Walker Sands @WalkerSands]

Likes and followers don’t matter like they used to.

Algorithms now prioritize signals like watch time, and likes and sends per reach.

Social teams, stop thinking “how do we get reach?” Start with “why would people share this in the first place?”

[Walker Sands @WalkerSands]

As ads launch in GenAI platforms, we’re approaching it the same way we approach any emerging channel:

Test early. Establish meaningful measurement. Focus on how the platform actually influences buyer behavior.

The brands that learn fastest here will have a major advantage.

[Walker Sands @WalkerSands]

B2B marketers show a strong early interest in generative AI advertising.

In our recent survey, 97% of B2B leaders said they’re willing to experiment with GenAI ad platforms. Nearly half said they’re very willing.

Interest is easy. Execution is where brands will be tested.

[Walker Sands @WalkerSands]

A lot of social performance conversations focus on declining engagement. But in B2B, the goal has always been relevance over volume.

Success looks like engagement from your target audience that leads to meaningful conversations. Those interactions drive real outcomes.

[Walker Sands @WalkerSands]

Getting noticed isn’t easy, especially in a crowded in AI infrastructure market.

Flexential broke through with a focused PR approach that earned 118 placements, 34 tier-one hits, and a 2x increase in share of voice.

The full story: https://t.co/dWuY2XARa6

[Walker Sands @WalkerSands]

Retail tech is in a tough spot right now.

Media Relations Director Stella Waddington unpacks what’s going on and how brands should adjust.

Get her full takes ⬇️

[Walker Sands @WalkerSands]

Market perception doesn’t always keep up with reality.

TEKsystems evolved far beyond staffing, but many enterprise audiences still saw the brand that way. Our partnership helped shift that narrative. Learn how we helped them earn 46 Tier One placements: https://t.co/vlFaexPGbq

[Walker Sands @WalkerSands]

What makes a journalist open — and pursue — a pitch? Senior Media Relations Manager Kate Schwabe spoke with workplace journalist Alyshia Hull about that question. Key lesson for PR pros: curiosity, clear POVs and real expertise go a long way. Read more: https://t.co/tmiSxzRWTG

[Walker Sands @WalkerSands]

Walker Sands is now a Google Premier Partner. That puts us in the top 3% of Google partners — recognized for growing existing client programs, bringing in new advertisers and managing significant investment across products. Grateful for our demand gen team who made this possible.

[Walker Sands @WalkerSands]

AI visibility frameworks are everywhere. What’s harder to find is space to talk through how they actually play out across teams.

At HumanX, we’re hosting a Peer [X]Change on shaping GenAI visibility — so you can compare notes in real time: https://t.co/5km1iZ03YP

[Walker Sands @WalkerSands]

AI search increasingly cites YouTube — sometimes more than Reddit, @trishlaostwal reports in @Adweek. If YouTube isn’t part of your GEO mix, it may be time to rethink that. Start with accurate transcripts, clear descriptions and valuable content.

[Walker Sands @WalkerSands]

How did isolved change their market position? By building authority in trade media first, then expanding into mainstream coverage with proprietary research on AI and RTO. On top of metrics, they became a leading voice in HR tech conversations. Full story: https://t.co/kDn7dxumC7

[Walker Sands @WalkerSands]

What power do stories have? Our POC ERG and Movie Club explored that theme for Black History Month. After screenings of The Princess and the Frog, teammates across geos discussed how stories shape the way we see ourselves. Grateful for everyone who organized and shared thoughts.

[Walker Sands @WalkerSands]

After one year of the AI Domain Impact Index, the takeaway is clear: Crawlable, text-forward, topically consistent outlets are far more likely to shape AI responses. Prestige alone isn’t enough anymore. Learn more from our EVP of PR Annie Gudorf: https://t.co/B6B4VpHtDX

[Walker Sands @WalkerSands]

How did iSolved change their market position? By building authority in trade media first, then expanding into mainstream coverage with proprietary research on AI and RTO. On top of metrics, they became a leading voice in HR tech conversations. Full story: https://t.co/kDn7dxumC7