WalktheChat

Best recourse for WeChat marketing. #ecommerce #China #crossborder

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Do you think selling to China is too complicated for you? Watch this vide: https://t.co/XnAHTVywgr #walkthechat

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#Douyin released its “2020 Douyin Data Report” on January 5, outlining some important trends in the past year. #Douyin reached 600 million daily active users in September and had an average of over 400 million daily video searches as of December 2020.
Link:https://t.co/MK3e3n0md6

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#Xiaohongshu launched a campaign led by four female celebrities and micro influencers, emphasizing on how “the notion of fashion should be diverse and indefinable.” The campaign created over 2000 posts and 20.2 million views. https://t.co/duAqWuozLC

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One of the largest live-streamer Xinba got penalized for selling fake bird’ s nest. His account would be closed for 60 days.

Before the incident, he has 71 million followers on #Kuaishou, and he sold 8.8 billion RMB products during Double 11 campaign.https://t.co/YC4ODR5tZf

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#WeChat search now enables claiming coupons:
Merchants can now offer WeChat coupons via WeChat search. This is another effort for WeChat to drive more e-commerce purchases, competing against #Alibaba.
Read more on #WalktheChat blog:https://t.co/J2zr7uf1RR

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#WeChat Mini-programs users reach 440 million
-The number of daily WeChat Mini-program users boomed to 440 million by the end of June 2020: a 33% increase solely during the first half of the year.
Read more on #WalktheChat Blog: https://t.co/J2zr7uf1RR

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Tencent is losing further momentum against ByteDance
Over the last year, Tencent’s “market share” of users time decreased by 4.3 points, while ByteDance and Kuaishou grew by respectively 3.3 and 2.7 points during the same period.

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Daily time spent by Chinese users is back to its pre-COVID level
- Internet usage jumped from 6.0 hours per day in December 2019 to 7.3 hours per day in March 2020.
- It is now back to its previous level, decreasing from 7.3 per day to 6.1 hours per day by June 2020.

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WeChat Losing Content Creators to Bilibili:
-From 2015 to 2020, each year some of the top 500 WeChat account creators entered Bilibi.
-Most of these top-ranking WeChat accounts struggle to acquire Bilibili followers.

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#Meituan-Dianping, the food delivery, and life service App, started to block #Alipay for some of its users. This act could be a defensive move as #Alibaba backed https://t.co/08FhhSxjOn, which is directly competing with Meituan’s main food delivery service.

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#Douyin is pushing Douyin stores and starts to softly break ties with #Taobao. Douyin launched #Doudian 抖店, an order management system similar to Taobao’s Qianniu at the end of 2019. It’s a comprehensive e-commerce system for merchants to create products, manage orders, ect.

[WalktheChat @WalktheChat]

Two news in the Chinese digital world:
- WeChat Channel Daily Active Users reaches 200 million, Top tabs are updated into Follow, Friends, and Trendy, with the Friends tab as the default tab and added bullet comment feature.
- WeChat to launch a native Mini Shop plugin.

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#WeChat is updating WeChat Channel, the video feed：
-WeChat Channel content will also appears on WeChat moment
-Videos published on WeChat Channel now have Origional Content protection, all the videos reshared will include a source link to protect the author

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Two interesting news in the Chinese Digital world:
-#Bilibili enabled authors to add e-commerce links taking users to #Taobao. Users can click on a Tabao product link located at the bottom of a video or live-streaming session
-#WeChat Mini Programs can be shared on WeChat Moment

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How to choose between social medias to run KOL campaigns:
- #Red and #Weibo are an excellent choice for brands targeting female users
- #Kuaishou is the only network heavily skewed toward male users
- #WeChat is perfect for reaching older users (30+) with higher purchasing power

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Kuaishou, a social media in China, are getting more popular:
-From July 2019 to June 2020, over 300 million people posted content on Kuaishou
-DAUs (daily active user) of live-streaming increased 70% to 170 million
-Over 85% of Kuaishou’s users are in tier 2 and below cities

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Pinduoduo and #JD are both gaining market penetration due to COVID-19 impact:
-#Alibaba’s penetration rate increased from 14.2% to 46.5% in 2020 while #Pinduoduo increased 7.3% to 13.2%
- Over 70% families in Chinese cities bought FMCG products online during in the last 12 weeks.

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#LittleRedBook's company official account registration is free for a limited time:
-From 7/22 to 7/31, LittleRedBook registration is free compared to 600 RMB before.
An attempt of LittleRedBook to attract more companies to signup, and ultimately listing product on it's store.

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New policies in China:
- Cross-border e-commerce companies that are based in China Cross-Border E-Commerce Comprehensive Pilot Zone enjoys a tax benefit of 4% taxable income
-More items can be sold in China.
- 46 new Cross-Border E-Commerce Comprehensive Pilot Zone were set up.

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Chinese online retailers market is growing rapidly:
-The overall revenue increase 36.8% to 222.95 billion RMB in 2019.
-The estimated revenue increasing rate will be around 20% from 2020 to 2022.
Sources in Chinese: https://t.co/2P2FV5n0CM

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A few facts to help you better sell your products：
-Over 30 days, the 100 best-selling Douyin KOL campaigns generated a Gross Merchandise Volume (GMV) of 563 million RMB.
-73% of this GMV was generated through sales on the Tmall platform.
Read more: https://t.co/9sGp6Z8KwB