Introducing Wallchain Select:
AI-automated Targeted Creator Campaigns
Niche and lookalike audiences deliver 6X better results than average manual selection.
What does this mean for creators?
- Fixed payouts and clear campaign terms
- Get paid more for your niche audience
- Get matched with projects your followers actually care about
- A small creator can be preferred over a big account thanks to a higher concentration of niche followers
What does this mean for brands?
- High-ROI user acquisition
- Find creators whose audiences actually match your ICP
- Stop wasting money on audiences who aren't interested in your product
- Stop wasting money on the same audience that overlaps across many creators
- Run targeted creator campaigns just like targeted ads
First 3 campaigns are already live.
More details below👇
Update on Wallchain Select Campaigns 🦆
We know many creators are waiting for results, so here's a quick update.
The main reason the process took longer than expected is the delay with confirmations.
Here's how it works:
1. Creators apply.
2. The algorithm selects the best candidates based on audience relevance, content, pricing, and other signals.
3. Projects review and finalize the list.
4. Selected creators receive a confirmation request.
The delay happens when selected creators don't confirm in time.
In those cases, we need to go back, select replacements, and repeat the process.
That's what happened in live campaigns.
The good news:
- we're currently finalizing the remaining selections
- we'll be improving this flow at the product level for future campaigns
- upcoming campaigns will have much faster turnaround times
Our target is to finalize future campaign results within 2 days after applications close.
These are the first Wallchain Select campaigns, and we're improving a lot as we scale.
Thank you for your patience and feedback 🦆