Wambaa Muiru

10+ years. Enterprise brands. Full creative spectrum. From concept to delivery.

[Wambaa Muiru @WambaaMuiru]

YOUR LOGO IS NOT YOUR BRAND.

I think one of the biggest misconceptions in business is that once you've got a nice logo, a colour palette and a few branded templates, you've built a brand.

You haven't. You've just dressed the business.

[Wambaa Muiru @WambaaMuiru]

Let's talk about culture.
And why every Creative Director should be paying attention.

One thing I've come to appreciate about advertising is that a good idea doesn't exist in isolation. It exists within a culture.

#CreativeDirection #Advertising #BrandStrategy #Culture

[Wambaa Muiru @WambaaMuiru]

FAILURE? OR JUST ANOTHER OPPORTUNITY TO GET CREATIVE?

Some years back, I had the opportunity to creatively and art-direct an unconventional 2D animated video case study for Heineken x Jumia, titled “Failing Forward.”

[Wambaa Muiru @WambaaMuiru]

I got carried away with today's OMB :)
The best OOH doesn’t just occupy space. It plays with it.

The brief? Make the simple act of dunking a biscuit impossible to ignore.

#CreativeDirection #OOHAdvertising #OutdoorAdvertising #CreativeThinking #Advertising

[Wambaa Muiru @WambaaMuiru]

This assignment helped me land a role at a top advertising agency.

The brief? Rebrand Cool Blast chewing gum and develop a campaign that could connect with Kenyan Gen Z. We had an afternoon to put it together.

[Wambaa Muiru @WambaaMuiru]

Advertising is becoming entertainment.

And the product is finding its way into the plot.

Microdramas are becoming an interesting shift in how brands tell stories.

[Wambaa Muiru @WambaaMuiru]

Advertising is changing. And so must the way we think about creativity.

AI is accelerating production, traditional agency models are being challenged, and brands are demanding more adaptable, platform-native creative solutions.

[Wambaa Muiru @WambaaMuiru]

Normal is overrated!

Disclaimer: This is an independent creative recreation by Big Hug for illustrative and portfolio purposes only. It is not an official Smirnoff advertisement, nor is it sponsored, endorsed by or affiliated with Smirnoff.

[Wambaa Muiru @WambaaMuiru]

The cost of winning? Kujituma.
Going the extra mile when nobody has asked you to.
I once got hired while doing a formal interview. And no, it wasn’t luck. It was preparation meeting opportunity.

https://t.co/q6u6RdkpVQ

[Wambaa Muiru @WambaaMuiru]

AI is here to stay.

I strongly believe in integrating AI into creative workflows while preserving human creativity, judgment, and craft, rather than relying on a one-prompt approach that removes meaningful human involvement from the process.

[Wambaa Muiru @WambaaMuiru]

We talk a lot about work culture. But how much of it goes beyond the perks, team lunches, office parties, and Friday drinks?

Real culture shows up when deadlines get tight, when ideas are challenged, and when mistakes happen.

[Wambaa Muiru @WambaaMuiru]

Swahili in advertising is not a trend. It’s a strategy.

As a creative director, I believe great advertising starts with understanding people, how they think, how they speak, what makes them laugh, and what makes them feel understood.

[Wambaa Muiru @WambaaMuiru]

Ai Powered Creative Production for modern brands.

[Wambaa Muiru @WambaaMuiru]

Having a Facebook page is not the same as having a presence.

A lot of Kenyan SMEs have made the first move: they’re online.

But the real opportunity is in what happens next , showing up consistently.

[Wambaa Muiru @WambaaMuiru]

A final video.

From the hero animation to these short spin-offs, the KCB Cubs story kept finding new ways to connect, entertain and bring the message to life.

Over 2M+ views, countless shares, and a big lesson: when a good story is told well, people pass it on.

[Wambaa Muiru @WambaaMuiru]

One hero animation. Multiple stories. 2M+ views. And a whole lot of sharing.

The story doesn’t have to end when the hero film ends.

For the KCB Cub Account, we explored a series of short spin-offs, each taking a specific aspect and turning it into its own little moment.

[Wambaa Muiru @WambaaMuiru]

It was exciting building the visual identity/world-buildingThe Totoz project in conjuction with Partnership Africa and KCB.

[Wambaa Muiru @WambaaMuiru]

Ni mbaaaya na wiki bado haijaisha 😭😂

Monday tulisema “tutapush through.”
Leo ni Thursday na tunapush through tears. 😭

Weekend iko mbali kama mshahara baada ya bills. 😂

Na bado kuna Friday. 😭😭

#NiMbaaaya #WikiBado #KenyanHumour #AdultingInKenya

[Wambaa Muiru @WambaaMuiru]

The AI Avatar Era is here!

As a Creative Director, I think this is going to fundamentally change how we think about content creators and influencers.

But here’s the interesting part:
AI can replicate your presence. It can’t replicate your point of view.

[Wambaa Muiru @WambaaMuiru]

Today's OMB,

Create posters to advertise #CrazyGolf

So I started thinking about the most obvious thing associated with golf:

The golf ball.