The real value-add seems to be buying from China, adding a tricolour-flavoured marketing campaign, and charging 2× the price. Consumers can't access the source, but D2C middlemen can. That's not nationalism; that's arbitrage.
And @frido_official tops .
I know ₹60k isn’t cheap, but look at how ridiculously expensive the existing alternatives are.
What’s interesting is that ours is being perceived as so affordable that the first few batches sold out even before inventory was ready.
As we scale, electric mobility will only get cheaper. We are already testing a new model and plan to launch our most affordable electric wheelchair yet in September, with a 1-year warranty.