Gladys Warindi™

Psychologist | Marketing Strategist | Lover of life | Inspired Story Teller | Top 25 Women In Digital

[Sky News @SkyNews]

BREAKING: FIFA President Gianni Infantino has scrapped plans to sell off a stake in the World Cup.

https://t.co/1TRu1klRiN

[UEFA @UEFA]

Statement on behalf of UEFA and its 55 National AssociationStatement on behalf of UEFA and its 55 National AssociationStatement on behalf of UEFA and its 55 National AssociationStatement on behalf of UEFA and its 55 National Associations

[George Njoroge @georgenjoroge_]

THE QUIET FUNERAL OF CENTRAL KENYA

We have a big problem and nobody is talking about it.

Not in church. Not in the county assembly.

Not at the barber shop. Nowhere.

Let me tell you how I found out.

This year I needed to hire people.
A driver. A shamba boy. A gardener. A farmhand for my goats in Kingeero.

Simple jobs. Honest jobs. Jobs our fathers did with pride.

I am now on my TENTH driver. Tenth.

And it is barely August.

I am not quoting a government survey. I am not quoting NACADA.

I am quoting my own payroll.

Driver number one disappeared on a Tuesday. Found Thursday.

Driver number four came to work smelling like a distillery with a birth certificate.

Driver number seven asked for an advance on Monday and a funeral on Friday, his own liver was writing the eulogy in advance.

As I write this, my current driver is sitting in a police station.

Arrested for drunk driving.

From a MORNING assignment. Not a night out. Not a wedding. A morning assignment I sent him.

The sun had barely cleared Ngong Hills and this man was already gone.😕

Walk through any shopping centre in Central Kenya at 6am and count the men leaning on verandas waiting for the den to open.

Men aged 25 to 45.

The exact men who should be marrying, building, planting, carrying coffins of the OLD, not filling them.

These are working alcoholics.

They show up.

They function. Barely.

They drive your matatu.

They wire your house.

They handle your goats.

And every shilling they touch goes through a keg tap before it reaches home.

And here is the part that breaks me.

Go to the villages.

The shambas are being run by women.

The chamas are women.

The church is women.

The funerals committee is women.

The boys are at the base.

An entire generation of Kikuyu men is quietly drinking itself out of history, and we are watching it happen through our car windows on the way to work.

Who will marry the girls?

I am serious.

Our daughters are graduating, working, buying plots and looking around at a marriage market of men who cannot pass a breathalyser at 8am.

We keep asking why our girls are single at 35.

The answer is staggering home right now from a den in Wangige.

Who will cry for the boy child?

Everyone laughed when that phrase started.

Nobody is laughing in Central Kenya.

We buried the boy child a long time ago.

We just haven’t held the funeral, because the men who should carry the casket are drunk.

And the funerals themselves, have you noticed?

A 34-year-old dies and the eulogy says “after a short illness.”

No. Name the illness.

The illness is sold in a 300ml bottle for fifty bob behind the market.

The illness has a distributor, a supply chain, and protection.

We are the region of coffee. Of tea. Of hustle.

Of men who walked from Kingeero to Nairobi barefoot and built empires.

And their grandsons cannot walk from the den to the gate.

So I am asking, honestly, painfully, with ten drivers worth of evidence:

Who will talk about this?

The politicians won’t the dens are voters.

The church whispers about it once a year.

The families hide it out of shame.

We have a problem.

It is not coming.

It is here.

It has a police OB number and it is sitting in a cell wearing my company’s uniform.

Central Kenya is not dying of poverty.

Central Kenya is dying of thirst and it keeps drinking the wrong thing.

[Gladys Warindi™ @Warindi_G]

@Safaricom_Care It was urgent, I passed by a physical shop for direct assistance.

[Gladys Warindi™ @Warindi_G]

Oih! I knew @SafaricomPLC went to the pits especially after the OneApp fiasco but I thought @Safaricom_Care was on deck to support ASAP... 11+ minutes & waiting to be connected & even got disconnected on the chargeable route (meaning urgent) & still nothing?

[Gladys Warindi™ @Warindi_G]

@alexnjenga @ICEALION This is so sad and worrying. I've been with ICEA since 2015 and never had an issue with claims... I've been referring them left, right and centre... hope you get sorted... but yeah, now I'm worried.

[adidas @adidas]

Welcome to a new era of fast.
The #Adizero Adios Pro Evo 3. Now officially the sub-2-shoe.

[adidas @adidas]

1:59:30. Humanity just got faster.

Powered by Adizero.

#YouGotThis

[Anish Moonka @anishmoonka]

Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas.

Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours.

Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count.

Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024.

Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds.

Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it.

The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record.

Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.

[Jennifer 🟥🔴🧙‍♀️🦉🐈‍⬛ 🦖 @babybeginner]

Some days you can’t love social media enough. This is one of those days. It began like this. Someone stole 12 tons of KitKats.

And then the replies started coming in. Scroll down.

[Emirates Support @EmiratesSupport]

All flights to and from Dubai have been temporarily suspended.

Please do not go to the airport.

Emirates will share updates when available. We would like to thank our customers for their understanding and patience.

The safety of our passengers and crew is our highest priority and will not be compromised.

[stranger things @Stranger_Things]

“I believe.”

[Netflix @netflix]

WINONA RYDER
DAVID HARBOUR
MILLIE BOBBY BROWN
FINN WOLFHARD
GATEN MATARAZZO
CALEB MCLAUGHLIN
NOAH SCHNAPP
SADIE SINK
NATALIA DYER
CHARLIE HEATON
JOE KEERY
MAYA HAWKE
BRETT GELMAN
PRIAH FERGUSON
CARA BUONO
JAMIE CAMPBELL BOWER
NELL FISHER
LINDA HAMILTON
LINNEA BERTHELSEN
ALEX BREAUX
JAKE CONNELLY
JOE CHREST
RANDY HAVENS
AMYBETH MCNULTY

[Gladys Warindi™ @Warindi_G]

@BrooksGilbpu .... https://t.co/XF3ovVsXOj

[Rugi @mercymurugi]

My pal accidentally paid 12k to the wrong till number. She tried to reverse. The person who got the money refused to reverse, and lied thay she were expecting the cash. So now my pal has to get court order to tell this thiefs's bank to reverse.

If this is your relative, tell her we ain't letting it go.

TL5L80xxxxx Confirmed. Ksh12,500.00 paid to BEATRICE NAIBARTUNI KISHOYIAN... on 5/12/25 at 7:42 PM.

[Gladys Warindi™ @Warindi_G]

Heh! As we go into the festive season... let me share my experience of how I got scammed by @Safaricom_Care yesterday, msijipate in the same boat... long story short? Just be careful with your M-Pesa payments... juu, Safaricom definitely don't care.

[Gladys Warindi™ @Warindi_G]

@BrooksGilbpu Not at all... if anything, the numbers are just growing

https://t.co/6rPfYmeqYL

[Ignatius @ignyharaz2]

I sent some Ksh 5,000 to the wrong number. I called safaricom wakasema the money has been partly used lakini wame hold 4,300 nitegee working 24hrs watanijenga.
Called the recipient tuongee kama wanaume , anitumie Tu hata 3k akule mbili.
Morning safaricom wanasema amekataa kurudisha pesa.
Ati niendee police ni report.
Majibwa nyinyi

[Gladys Warindi™ @Warindi_G]

@mercymurugi Well this is becoming a thing... @Safaricom_Care

https://t.co/KG0J4Almmn

[Gladys Warindi™ @Warindi_G]

Heh! As we go into the festive season... let me share my experience of how I got scammed by @Safaricom_Care yesterday, msijipate in the same boat... long story short? Just be careful with your M-Pesa payments... juu, Safaricom definitely don't care.

[Gladys Warindi™ @Warindi_G]

@ignyharaz2 Welcome to the club... @Safaricom_Care ... did I lie?

https://t.co/KG0J4Almmn

[Gladys Warindi™ @Warindi_G]

Heh! As we go into the festive season... let me share my experience of how I got scammed by @Safaricom_Care yesterday, msijipate in the same boat... long story short? Just be careful with your M-Pesa payments... juu, Safaricom definitely don't care.

[Gladys Warindi™ @Warindi_G]

@Safaricom_Care reversal system is a scam if it's literally going to be decided on an honour system that requires the dishonourable party to be honourable LOL. Make it make sense! Also, 12+ hours to get back? No wonder the recipients get the courage to be more malicious...sigh

[Gladys Warindi™ @Warindi_G]

But yeah, story time is over. Nimeisema, imenitoka. Lesson of the day, be super careful with your payments this festive season, especially to individuals - ukieza beba cash... @Safaricom_Care will most likely not come to your aid...