The irony of "slowcations"? They are one of the fastest-growing travel trends. 57% of Americans want them, yet most brands use generic messaging that fails to convert.
Reach this high-value segment with specificity.
Read more: https://t.co/aeAU5AbJPM
The summer travel is shifting! Travelers are researching longer and prioritizing high-value experiences over simple getaways.
• Engage early in the planning cycle.
• Focus on emotional ROI and authenticity.
• Stay agile with your media spend.
#TravelMarketing#SummerTrends
But here’s the tradeoff:
Are we expanding reach — or just getting efficient within a smaller audience?
• Impressions ≠ visibility
• Targeting can limit presence
• Presence builds future demand
Precision captures demand.
Presence creates it.
https://t.co/wZjUZg1KbD
As a travel or tourism marketer, are you aware of Identity-Driven Travel? Whose identity does your destination help someone express? Learn more in the second article in our experiential travel series, right her.https://t.co/5No0CMedDv
We just published a breakdown of the 18 types of experiential travel reshaping the tourism industry, including emerging examples like Purpose-Driven and Conservation Travel. Read about all four clusters and 18 types over on the Watauga Group site. Link in the comments.
Attraction marketers often treat seasonality as something unpredictable—driven by weather shifts or tourism trends.
But for family-focused attractions, demand isn’t random.
Performance media converts existing demand.
In our latest article, we explore why awareness media isn’t broken—it’s often measured incorrectly—and how a disciplined full-funnel approach drives sustainable growth.
See more in the comments.
2026 is a crucial year for destination marketing organizations (DMOs). And not for the reasons you think. Six industry-wide shifts are redefining how destinations and tourism brands cater to their audience.
Link in the comments
#DestinationMarketing#DMO#Marketing2026
The Winter Olympics aren’t one moment — they’re sustained attention across platforms. For travel & tourism brands, it’s about planning for how audiences engage, not sponsorships.
Read our full artilce. Link in the comments.
For the attraction industry, media acquisition costs are up to 20%–40% YoY. The guests and audiences have changed their priorities to book.
We explain the shifts that have emerged and will help attractions attract, retain, and thrive in a competitive world.
Link in comments.
Outdoor influencer marketing is shifting. Authenticity beats reach.
• Long-term creator partnerships
• Micro- and nano-influencers
• Value-driven content that converts
More relevance. Less noise.
full article in replies.