Seth Watson | WatchSethBuild

Building a reseller business in public.
Growing from $5K → $10K/month.
Sharing wins, losses, systems, and lessons along the way.
Husband • Dad • Entrepreneur

[Seth Watson | WatchSethBuild @WatchSethBuild]

A few weeks ago, I went to get a haircut and left with four barber chairs.

My barber was renovating his new shop and told me I could have them for free. He just wanted them gone.

Today I spent 10 hours in the box truck delivering them to Hutchinson, Kansas.

The buyer has two sons who are barbers and two daughters in beauty school. He’s opening a shop where all four of them can start a business together.

I sold the chairs for $960.

I also charged $350 for delivery, and spent $260 on gas.

That leaves $1,050 before any other expenses on inventory I paid nothing for.

The money matters.

But seeing those old chairs leave one family business and help start another one made this sale a little better.

Follow @WatchSethBuild to see how I build Annex Supply Co.

[Seth Watson | WatchSethBuild @WatchSethBuild]

@EBikeMikeVA Do you recommend the Disc or the Drum? Need to do 60 acre pasture with 4-12" Cedars and Locust trees.

[Seth Watson | WatchSethBuild @WatchSethBuild]

@Just_a_Fred

[Seth Watson | WatchSethBuild @WatchSethBuild]

@hey_mindi Is this why my wife is always so cranky?! 🤣

[Seth Watson | WatchSethBuild @WatchSethBuild]

Action beats perfection!

Last weekend, I put that theory to the test with an Annex Supply Co. clearance sale.

Here are the results:

💰 $3,640 in sales
👥 206 visitors
🛒 43 items sold
⭐ 14 new 5-star reviews
📧 12 emails collected

Total advertising spend? Just $65.

About 2/3 of our revenue came from older inventory we needed to move.

Was everything perfect? Not even close.

But we showed up, advertised, sold products, met new customers, and learned a lot.

Sometimes the biggest mistake is waiting until everything is perfect before taking action.

Build. Learn. Improve. Repeat.

#WatchSethBuild #Reselling

[Seth Watson | WatchSethBuild @WatchSethBuild]

@RyGuyFly25 Maybe you should join the Reseller Mastermind you may find there are thousands of people doing this everyday with the proper legal channels and registered resellers for these very things!

So I appreciate your concern with my wellbeing!

[Seth Watson | WatchSethBuild @WatchSethBuild]

Yesterday was a reminder that action beats perfection!

We had a clearance sale going when a fresh load of inventory arrived.

Put it out for the final 2 hours and did $1,100 in sales—the same as the first 6 hours!

Advertising wasn’t perfect, but it worked.

Back at it today! $4K weekend goal! 💪

[Seth Watson | WatchSethBuild @WatchSethBuild]

@songdaomi During the sale, I had an order of craftsman tools from Lowe’s that showed up, and I planned that as a surprise

[Seth Watson | WatchSethBuild @WatchSethBuild]

@copper1725 I actually picked these up yesterday while the sale is going on and I was doing the testing and pictures while people were shopping.

[Seth Watson | WatchSethBuild @WatchSethBuild]

@johnSmith85kw

[Seth Watson | WatchSethBuild @WatchSethBuild]

@RyGuyFly25 Ok…your the smart one

[Seth Watson | WatchSethBuild @WatchSethBuild]

@RyGuyFly25 Since when is a garage sale illegal?

[Seth Watson | WatchSethBuild @WatchSethBuild]

A soup return?

[Seth Watson | WatchSethBuild @WatchSethBuild]

@ShannonJean It’s called the Huskers vs. Ducks!!!!! GO BIG RED!!!!!!

[Seth Watson | WatchSethBuild @WatchSethBuild]

@hey_mindi @GovDeals you got it...no task to tuff for a Mom!

[Seth Watson | WatchSethBuild @WatchSethBuild]

Intresting thinking point here...sell 1 $800 item or 100 $8 items. There maybe difference in time spent preparing for sale. But there is also a differnce in the rate of sale depending on product knowledge, salesmenship, and network for the $800 item. The 100 items that are $8 have millons of people with product knowledge.

So which product is better?

[Seth Watson | WatchSethBuild @WatchSethBuild]

@ShannonJean This model is super interesting!

[Seth Watson | WatchSethBuild @WatchSethBuild]

@Just_a_Fred I do not envy you…

[Seth Watson | WatchSethBuild @WatchSethBuild]

I've been putting more effort into advertising and boosting posts for Annex Supply Co. than I have in the past.

The quality still isn't where I want it to be, and I haven't had the time to really put the sales and marketing funnel to work yet.

I've been using Muse to help create some basic advertising for Facebook and other platforms. It's not perfect, but it gets something out there and keeps things moving.

One thing I'm figuring out is that I can spend a lot of time trying to make something better, or I can get it out there and improve it as I go.

There's still plenty of work to do, but at least things are moving in the right direction.

Action beats perfection!

[Seth Watson | WatchSethBuild @WatchSethBuild]

Anyone else get excited when you open some flat pack furniture and you get a free screwdriver?

Not the highest quality but it will end up in my box truck and I will be happy I have it!