Wayfinder Boots

The digital ski bootfitter, taking the gamble out of buying ski boots online.

[Wayfinder Boots @WayfinderBoots]

You walk into a ski shop. Try on a size 27.5. Your toes are crushed.

"Try a wider last boot," they say.

But they never tell you what that last width number actually means.

Here's what you need to know. 🧵

[Wayfinder Boots @WayfinderBoots]

Wayfinder: Wayfinder just got an upgrade... Trail Running Shoes https://t.co/ORj9qItsmq via @producthunt

[Wayfinder Boots @WayfinderBoots]

anyway. one iMessage → a whole new vertical.

if you've ever bought trail shoes online and gotten it wrong, I'd love to hear what went sideways. that's how this stuff gets better.

https://t.co/Tc34KortMP

[Wayfinder Boots @WayfinderBoots]

what started as a simple iMessage from a friend

"hey, can I use Wayfinder to buy new trail running shoes?"
morphed into our latest product module just a few weeks later...

here's what we built (and why a ski boot fitter had any business doing it) 🧵

[Wayfinder Boots @WayfinderBoots]

in our engine, injury history is a hard constraint. plantar fasciitis or Achilles trouble? we push you to a higher drop automatically.

it overrides whatever you'd have picked, enabling a better and more informed purchase decision

[Wayfinder Boots @WayfinderBoots]

Also: end of season is actually the best time to get fitted for new boots.

You remember how last season felt. Sales are running 20-40% off. And you have months before you need them.

If your boots were off this year, don't wait until October to fix it. 👉 https://t.co/vAhXblqGZu

What's the most common end-of-season boot mistake you've seen? (Mine: skiers storing boots with wet liners in a sealed bag. Petri dish.)

[Wayfinder Boots @WayfinderBoots]

The season is ending and you're about to make the same mistake most skiers make.

You're going to shove your boots in the garage until November.

Here's what actually happens when you do that 🧵

[Wayfinder Boots @WayfinderBoots]

One more thing many skiers also overlook:

Open every buckle to its loosest setting before you store the boots.

Leaving buckles completely unbuckled or under sever tension are both a disaster for your shells.

10 seconds. Do it.

[Wayfinder Boots @WayfinderBoots]

the winter sale is already rocking @backcountry , find your ideal boots with the latest prices with @wayfinderboots

https://t.co/aHZFvx1PMy

[Wayfinder Boots @WayfinderBoots]

The $750 ski boot you bought in November?
Same boot hits $450 in April.

Same season. Same boot. Different month.

Here's exactly when to buy, what sells out first, and the trap that turns a "deal" into a $450 mistake. 🧵

[Wayfinder Boots @WayfinderBoots]

Full breakdown: timing, what actually goes on sale, what carries over, and how to shop it without getting burned.

https://t.co/rDZqAGjwdA

(and if you don't know your foot dimensions yet, the scan takes under 5 minutes before the window opens)