We First

We are a strategic consultancy that empowers business to put "we" first. We partner with brands to build purpose-led movements.

[We First @WeFirstBranding]

The lesson is clear: the parts cannot survive if the whole does not thrive. By Leading With We, we can transform moments like Climate Week from a conversation into a catalyst—creating ripple effects of optimism and impact that extend far beyond this moment.

[We First @WeFirstBranding]

The greatest cost to your company doesn't come when you lean into your purpose—but rather when you walk away. Tailwinds in good times fade, but betrayal during times of headwinds lingers at huge cost to your brand.

[We First @WeFirstBranding]

At We First, we build stakeholder movements so that everyone – from suppliers to employees to consumers – builds your business and its impact with you. Find out more at https://t.co/5qwO30861w

[We First @WeFirstBranding]

Read the full @Forbes story now by @simonmainwaring featuring @Starbucks Chief Social Impact Officer, Kelly Goodejohn.

Starbucks Reimagines Coffeehouses As Community Lifelines: https://t.co/yhOTppDXMI

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Discover insights from @simonmainwaring and other leading practitioners about this moment in time and its implications for the future of corporate responsibility. Read Joel Makower's full article, "Is corporate sustainability dying? 100 executives respond" https://t.co/oiPZFjynV6

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We had an incredible time hosting a culture workshop for a client in Vermont last month!

[We First @WeFirstBranding]

Don't forget to read our full @Forbes story now featuring @Nespresso North America CEO, Alfonso Gonzalez Loeschen. Nespresso’s Path To Trust: Circularity, Regeneration, And Transparency: https://t.co/yYifTOIVvy @NespressoUSA @NespressoCA

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@ThaiUnionGroup, one of the world’s largest seafood producers and a valued We First client, recently urged accelerated global collaboration to protect oceans under its SeaChange 2030 plan. Learn more via sustainabilityonline: https://t.co/1ctNsIahka

[simonmainwaring @simonmainwaring]

Had a great conversation on the All Things Sustainable Podcast about how sustainability professionals are weathering challenging times. You can listen to the full episode here: https://t.co/MC0eFgDuO5 Thanks to Esther Whieldon, Lindsey Hall, and @SPGlobal

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With all the talk of digital transformation and margin pressure, @Obermeyer CEO Kris Kuster is clear: culture is the engine. At Obermeyer, that belief is reflected in everything from internal development to community co-creation.

https://t.co/LKbf9PB7zK

[We First @WeFirstBranding]

Nespresso Canada has rolled out its free “green bag” recycling program across all Quebec municipalities with Éco Entreprises Québec partnerships: https://t.co/L5LLxj0DnS

[simonmainwaring @simonmainwaring]

Obermeyer’s Next Ascent: How A Legacy Mountain Brand Is Scaling New Heights

Legacy can be both a gift and a burden. For heritage outdoor brands, the pressure to stay relevant has never been greater. Amid accelerating climate change, digital disruption, and shifting consumer values, Obermeyer is redefining longevity – not by abandoning its heritage, but by thoughtfully evolving its core without compromise.

“You can never fill a legend’s shoes,” CEO Kris Kuster says. “You have to pave your own way, while protecting what made the brand matter in the first place.”

Read my full @Forbes story on @Obermeyer: https://t.co/F6klljuVoh

[simonmainwaring @simonmainwaring]

Excited to be interviewed on the ANA's 'On Scope' podcast. We talk about leadership in marketing and what brands must do next to better their own futures. The episode is live now and you can take a listen here: https://t.co/OarCALkWAn

[simonmainwaring @simonmainwaring]

Why it's important to align your brand values with the values of your stakeholders.

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From Aspen to NYC to Mexico City! Some recent We First pics from on the road to ignite purpose, collaboration, and impact. Quite the whirlwind week. 🏔🗽🌆‍

[We First @WeFirstBranding]

Don't forget to read our @Forbes story featuring @TriarchyDenim Creative Director and Responsibility Lead, Adam Taubenfligel, on "Triarchy: Family-Owned, Responsible Denim Proving That ‘Less Is More.'" https://t.co/UJUvSPuzIk

[simonmainwaring @simonmainwaring]

Triarchy: Family-Owned, Responsible Denim Proving That ‘Less Is More’

The past decade has witnessed a surge in “responsible denim” that echoes other industries’ shifts toward safer, more circular products that meet new stakeholder expectations, and concerns on the part of consumers, as well as new regulations that have followed.

The Taubenfligel siblings – Mark, Adam, and Ania – exemplify this paradigm shift. They started their family company, Triarchy, in 2011 as a direct-to-consumer women’s jeans brand. The idea was to leverage their skillsets in design, production, and marketing to produce something genuinely new and deeply responsible to the crowded denim category.

Read my full @Forbes story on @TriarchyDenim: https://t.co/rmNnxh5X0l

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As AI becomes central to how companies operate and innovate, it’s purpose-driven leadership that will determine whether this technology helps or harms people and the planet.

Here are 4 ways that sustainability teams can lead the way:

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Don't forget to read our @Forbes story featuring @Intrepid_Travel CEO, James Thornton, on "Why Intrepid Travel Is Taking On Tourism’s Biggest Lies": https://t.co/62noGZbcpW