Design collective using strategy & creativity to produce better, smarter & more creative outcomes for transformative business results. #Strategy#Brand#Digital
Tomorrow night @1ookmumnohands: Screening of @AfghanCycles followed by a panel discussion with @the_bikeproject 😎 Get your ticket by donation: https://t.co/aVbioj8GRU all proceeds go to The Bike Project!
Listen to @EastLondonRadio! They have been passionate about ‘Getting East London Talking’ since 2013. Our local #onlineradio station, run entirely by volunteers from our community. They also offer open access to anyone from East London to come and train in #radioskills 📈 👊
Need to stand out in a cluttered environment? See our #rebranding work for Intertrader. This FTSE #trading company needed to reflect the strength of character that makes its clients successful – clients who see opportunity where others see risk. #brand https://t.co/NU2yWRXQ5o
As Einstein said 'If you always do what you always did, you will always get what you always got'. So here are some great examples of organisations breaking their traditional patterns of business to drive innovation.
#patternsofbusiness#innovation https://t.co/TA1LkklPJH
Play well – break patterns. Ole Kirk Kristiansen, a carpenter, started a woodworking shop in 1932 with his son. In 1934 they took the name LEGO, adapted from “leg godt” or “play well”. @LEGO_Group has repeatedly broken business patterns that have led it to their megabrand status.
BMW's #brandguidelines create loyalty. The @BMW#brand is sleek, modern & luxurious. Every detail is carefully considered to create feelings of quality & consistency. This in turn generates consumer trust & loyalty, which ultimately drives more sales. #patternsofbusiness#design
It’s one thing to talk about building communities & it’s another to actually do it. Read our latest blog, an interview with the McGoff Group, about how this developer is supporting communities to grow & evolve. https://t.co/zcp3LmSUzH
EY, the organisation, is trusted & respected, so is the brand. “The beam” describes their approach, starting small with planning, then exponentially growing. The brand guidelines formulate a set of rules which dictate a pattern to follow.
#guidelines#patternsofbusiness
We use #pattern recognition everyday. The Pipo Chair, by Alejandro Estrada and manufactured @piegatto pushes pattern recognition to create a sense flowing movement that lets light pass through it, giving it a look of beauty and elegance.
#patternsofbusiness#branddesign
Q: What do bees & architects have in common? A: #Patterns
The hexagonal nature of honeycomb allows fast & efficient building for bees. Büro Ole Scheeren's DUO honeycomb pattern accentuates the shape of the building. It shades windows from the sun & aids in channelling of wind.
Q: Why do interior designers use #patterns? A: They change how a room looks & feels. The interior of our #Manchester office @WeWorkUK Dalton Place was designed by @CartPickArch. There, a pattern of vertical lines & 3 circular holes on a dividing wall creates intrigue & character.
How to stand out in a cluttered environment: FTSE listed @InterTraderNews needed to reflect the strength of character that makes its clients successful – clients who see opportunity where others see risk. Their new #visualidentity demonstrates high risk alongside total control.
Our process - Understanding #PatternsofBusiness
Creation – #Brandexperience.
We craft solutions that change the way people experience your business, products & services. We develop new stories & break old patterns of behaviour, sometimes even changing their behaviour completely.
Our process – Understanding #PatternsofBusiness. Exploration – #Brandstrategy.
We look for patterns in the outside world, & what they could mean for your brand. We explore the possibilities: experimenting with new interactions, behaviours & relationships. #strategy#branddesign
People don't always like to see people in ads. Surprising? We've been told for years to remove personal photographs when selling houses so why wouldn't this be the same? @TUIflyBelgium changing #patternsofbusiness for better results https://t.co/vxAco3n6QE #Marketing#brand
Our process – Understanding Patterns of Business. Formation – Brand insights. We believe the patterns in your business unlock and determine your success but you can’t change these patterns without first understanding them. #brandstrategy#digitaldesign#brandaudit#collaboration