Crank

Helping #ecommerce businesses accelerate growth.

Authors of Your Number's Up - the ultimate playbook to #digital growth.

Created by: @peterjabraham @bensalmon

[Crank @Wearecrank]

It is world measurement day! Are you ready to start your measurement journey?

Our book Your Number's Up! is now out thank you to those people who supported us.

The video is an overview of the book is about and why we wrote it.

https://t.co/PRijjxIPlD https://t.co/HXiT2bjkxT

[Crank @Wearecrank]

Are you completely confused by all the B2B marketing software out there?

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #b2bmarketingsoftware #crankitup #B2Bmarketing #b2bsales #demandgeneration #b2bsaas #saasmarketing #marketingsoftware #demandgen

[Crank @Wearecrank]

Expecting those who have engaged with you once to buy your product is unrealistic.

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadnurturing #B2Bmarketing #b2bsales #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingtips

[Crank @Wearecrank]

See how to generate more B2B Leads

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #salesgrowth #crankitup #B2Bmarketing #b2bsales #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips #demandgen

[Crank @Wearecrank]

Want to know how to generate leads on LinkedIn?

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadgenerationlinkedin #crankitup #B2Bmarketing #b2bsales #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips

[Crank @Wearecrank]

Curious how to generate B2B leads?

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #leadgenerationtips #salesgrowth #crankitup #B2Bmarketing #linkedin #demandgeneration #b2bsaas #saasmarketing #b2bmarketingadvice #b2bmarketingplan #b2bmarketingtips

[Crank @Wearecrank]

Do you have your B2B Lead funnel defined?

How are you creating your funnel today? Our next video will be a deep dive on an end to end lead funnel from lead through to sale
#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #salesgrowth #crankitup #B2Bmarketing"

[Crank @Wearecrank]

Are you on top of your B2B marketing metrics?

#B2B #marketing #marketingdigital #digitalmarketing #leadgeneration #salesgrowth #crankitup #B2Bmarketing

[Crank @Wearecrank]

Averages hide the truth and often are misleading.

#ecommerce #marketing #marketingdigital #digitalmarketing #marketingtok #marketingtips #crankitup #drawing #handdrawn

[Crank @Wearecrank]

Do you use LTV or Lifetime customer value?

#ecommerce #marketing #marketingdigital #digitalmarketing #marketingtok #marketingtips #crankitup #drawing #handdrawn

[Crank @Wearecrank]

Do you use LTV or Lifetime customer value?

#ecommerce #marketing #marketingdigital #digitalmarketing #marketingtok #marketingtips #crankitup #drawing #handdrawn

[Crank @Wearecrank]

A common issue with conversion rate is product findablility.

Find out how you can understand how your visitors are searching for your products and if they were successful.

Quickly understand what is driving product page views (PDP) and what is getting users lost.

[Crank @Wearecrank]

Learn how your can optimise your conversion rate. Unpick the metrics that matter the most and how these effect conversion rate.

See add to cart rate and basket abandonment rate as a couple of the key metrics which impact conversion rate. #ecommerce #marketing #marketingdigital

[Crank @Wearecrank]

Diagnose why your ecommerce revenue is down. In this simple example we walkthrough a brand who has seen declining ecommerce revenue.

We then analyse the metrics to identify the root cause. Learn how you can analyse your revenue by looking at outcomes first.

[Crank @Wearecrank]

Find out how your can increase your Average order value, one of the key metrics which directly impacts revenue.

Learn about the two key metrics (average items per baskets and average item value) and how these impact average order value.

[Crank @Wearecrank]

Understand the key metrics you should focus on for ecommerce growth. Stop focusing on visitors, sessions and impressions and start focusing on revenue and lifetime customer profit. #handdrawn #drawing #crankitup #marketingtips #marketingtok #digitalmarketing

[Crank @Wearecrank]

Learn the 4 types of metrics which is critical to any digital business. Please don't start with volume metrics first (sessions, visits, views or like) as these only provide context. #ecommerce #marketing #marketingdigital #digitalmarketing #marketingtok #marketingtips

[Crank @Wearecrank]

@neilperkin How many did you end up buying? I guess it's better than having adverts for small bags! 😂

[Crank @Wearecrank]

Do you know about CPA digital ads?

They do not guarantee conversions and in fact, you pay for these ads as CPC or CPM, but they are optimised for conversions.

#digital #cpa #marketing #marketingdigital #advertising #digitalmarketing #digitaladvertising

[Crank @Wearecrank]

Learn when to use CPC (cost per click) ads, including:

👉 How to measure CPC adverts
👉 Find out what's good vs bad when using CPC ads

#marketingtricks #digitalmarketing #digitaladvertising #digitalads #digital #marketing #marketingdigital #marketingtips #marketinghacks