Fospha

Fospha is the industry-leading solution powering profitable eCommerce growth.

[Fospha @WeAreFospha]

The State of Retail Commerce 2026 is live.

If you’re planning 2026 on last-click ROAS, you’re underfunding growth.
Winners measure total commerce impact, back full-funnel, diversify mix, and move budget when headroom appears.

See what separates them 👇
https://t.co/unY3f3gbza

[Fospha @WeAreFospha]

Ask Fospha AI: https://t.co/Cjhc0aMs2c

[Fospha @WeAreFospha]

Just landed: Ask Fospha AI

Ask Fospha AI is your marketing strategist inside the Fospha dashboard. Ask any performance question in your own words or any language, and get an answer grounded in Fospha's daily, full-funnel measurement.

🎥 See it in action. Link in the comments.

[Fospha @WeAreFospha]

Watch the full interview: https://t.co/5LWbzvxAPW

Read how Travelpro turned measurement into a full-funnel growth engine backed by Fospha: https://t.co/LtvqoxWtFX

[Fospha @WeAreFospha]

Heritage brands have a growth problem nobody talks about. Your loyal customers love you. But the next generation hasn't discovered you yet and they won't find you in lower funnel.

Listen to the VP of Marketing at Travelpro on what getting that balance right actually requires.

[Fospha @WeAreFospha]

@AxonAdsManager Axon Playbook: https://t.co/BYM29lba1f

[Fospha @WeAreFospha]

AI agents don't fix bad measurement. They optimize harder in the wrong direction.
Before automation: get full-funnel measurement that's trusted across the business.
Start there.

[Fospha @WeAreFospha]

Watch the full interview: https://t.co/5LWbzvxAPW

Read how Travelpro turned measurement into a full-funnel growth engine backed by Fospha: https://t.co/LtvqoxWtFX

[Fospha @WeAreFospha]

Most brands get upper funnel wrong for one reason.

They try to measure it the same way as lower funnel.

Jennie Kaylie, VP of Marketing at Travelpro on why that breaks the funnel and what to define instead. 🎥

Watch the full interview: links in the comments.

[Fospha @WeAreFospha]

Good performance can hide inefficiency.
Fospha's incremental forecasting showed Lounge exactly where their Google budget was saturated, and where headroom remained.
+30% revenue.
No new channels needed 👇
https://t.co/N4GmuY3WUm

[Fospha @WeAreFospha]

Corston had Demand Gen working in the UK, but scaling it to France felt risky with no local benchmark. A structured framework changed that:
+47% revenue
+69% new conversions
24% better CAC Q4 YoY 👇
https://t.co/lX0ui2TpY7

[Fospha @WeAreFospha]

Last Click hid 83% of Bonsoirs' channel value. Once they measured the full funnel, they stopped second-guessing and started scaling. +10% Paid Social ROAS. +5% Blended ROAS. 🔥

https://t.co/xNQJjTh9l8

[Fospha @WeAreFospha]

The clearest Google performance differentiator we found across 25 brands?
Demand Gen budget share. 0–5% = baseline.
5–10% = 33% higher ROAS.
10–20% = 2x ROAS.
Where does your account sit? 👇
https://t.co/6bFbu4a4DE

[Fospha @WeAreFospha]

111% Brand Search ROAS uplift.
44% higher overall Google ROAS.
Derek Rose didn't overhaul their strategy, they just built demand above the channels already working.
7% Demand Gen budget did it 👇
https://t.co/H4qhjQeXa0

[Fospha @WeAreFospha]

Finisterre grew Google revenue 27% in Q4 2025.
How?
They stopped relying on PMAX & Brand Search alone.
Demand Gen spend 5.7x. Brand Search CAC dropped 73%.
Full-funnel measurement made it possible 👇
https://t.co/ugLOUvWhXq

[Fospha @WeAreFospha]

Last Click is costing you @Google performance.
Our Full-Funnel Google Report (25 brands, Q4 2025) shows adding 2 Google channels = 37% higher ROAS.
The full funnel compounds. Stop leaving revenue on the table 👇
https://t.co/ER1hJ9sZyL

[Fospha @WeAreFospha]

Read the Model Spotlight walkthrough to see how Fospha’s measurement works: https://t.co/7AelaKR86W

[Fospha @WeAreFospha]

Most teams want automated optimization.
But first question: do you trust the measurement?

Without confidence in the numbers, teams hesitate, and automation just scales uncertainty.

Model Spotlight shows how the model works, step by step, so teams can trust the results. 🎥

[Fospha @WeAreFospha]

How the strongest retail commerce brands will execute record-breaking performance in 2026: https://t.co/yoqTXHcBHS

[Fospha @WeAreFospha]

Reddit’s ROAS increased 82% once Amazon sales were included, not just site conversions.
If someone sees your ad, then buys later on Amazon, click-based attribution misses it. Budget gets cut. Revenue was real. Here’s how leading retail brands win in 2026 https://t.co/rZdJhLmghM

[Fospha @WeAreFospha]

Your CEO wants Cost of Sale.
Finance tracks Cost per Visit.
Leadership looks at Revenue per Visit.
Same data. Different formulas. Different answers.
That’s the translation tax.

Custom Metrics in Fospha defines KPIs once so everyone sees the same number: https://t.co/8dLUxGWiZC