Today’s a big day.
After 5+ years in Web3 and 3 years as a KOL Manager, I’m proud to take the next step with one of the most respected agencies in the space.
I’m officially joining @apcollective as Growth Marketing Manager.
Huge thanks to the team for the warm welcome.
Excited to collaborate with top projects and creators across Web3.
A one-off KOL post can generate attention.
A good long term creator relationship can do much more.
Creators get time to understand and test the product.
The audience sees more than a single sponsored message and the project gets feedback from someone who knows their community.
Not every partnership needs to be long-term. But the right ones deserve more than one post.
When I see Creaotrs publishing depth analyses, tests, or trading strategies related to a project, I tell myself that it's worth looking into and that the project might be worth it.
Let me know if it's same for you.
A one-off KOL post can generate attention.
A good long term creator relationship can do much more.
Creators get time to understand and test the product.
The audience sees more than a single sponsored message and the project gets feedback from someone who knows their community.
Not every partnership needs to be long-term. But the right ones deserve more than one post.
When I see Creaotrs publishing depth analyses, tests, or trading strategies related to a project, I tell myself that it's worth looking into and that the project might be worth it.
Let me know if it's same for you.
The biggest mistake I see in Web3 marketing is treating growth as a problem you can solve with a bigger budget.
More KOLs. More content. More impressions.
But if users don't understand why your product matters, you're just paying to bring more people into a confusing experience.
And it's the same with influencers. The best brand ambassadors and influencers are those who understand your project, test it, and identify with it.
Refine your message before expanding your reach, and you'll save a lot of money.
The biggest mistake I see in Web3 marketing is treating growth as a problem you can solve with a bigger budget.
More KOLs. More content. More impressions.
But if users don't understand why your product matters, you're just paying to bring more people into a confusing experience.
And it's the same with influencers. The best brand ambassadors and influencers are those who understand your project, test it, and identify with it.
Refine your message before expanding your reach, and you'll save a lot of money.
A7 unveil a service that can reshape the global payments market.
On 13 October the Russian settlement system A7, created by Bank PSB, presents A7 International.
Clients now are able to pay a foreign invoice in USDT and receive the money via a standard SWIFT transfer in the needed currency.
The service targets primarily foreign-trade companies, but private individuals are also welcome.
The commission stays fixed at 0.3 %.
Petr Fradkov (Chairman of PJSC Bank PSB) and Ilan Shor (CEO of A7) reveal the details in the video:
Website https://t.co/x8LgyUjWPh
A KOL with 15K followers can bring more value to a Web3 project than one with 200K.
The difference isn't always reach.
It's audience relevance, credibility, and the ability to make people care about what they're promoting.
Follower count is a starting point, not a selection strategy.
Stop wasting your money on a fake audience and start figuring out how to generate real traction on CT.
Back on the timeline.
Took some time away, heads down on new work, watching the market move from the sidelines.
A lot happened. A lot is still happening. Good to be back.
Let’s get back to it 🫡
The first-ever global digital cricket tournament is live.
Fans vs superstars.
Play the game, climb the leaderboard and earn your chance to challenge the legends.
Play now: https://t.co/dsfVyvdQzp
Introducing https://t.co/nTKYACycOc
A launchpad for AI streamers with their own tokens.
Going live soon with $STREAM
Create any AI influencer using celebrity-inspired avatars, ready-made presets, or fully custom characters.
Give it a token and let it run a stream autonomously.
Available to stream on: Pumpfun, X, Kick, Twitch, YouTube.
AI streamers can react to what’s happening on screen and talk with viewers in real time.