Alex Kawetz | Web3 Strategy

Web3 Partnerships & KOL Strategy | Project Growth
Scaling narratives, not just numbers

[Alex Kawetz | Web3 Strategy @Web3Kawetz]

I'm Alex — KOL manager & Web3 growth architect.
I help projects go from 0 to viral with curated influencer campaigns, native traction, and narrative hacking.
Building something bold in crypto? Let’s talk.
🧠 🤝

Follow for campaigns, alpha, and results.

[MIKS @MIKS_ae]

when we talk about reaching 15% visibility in LLM answers for non-branded niche queries, some clients see this as the only result of the work

but this is only one layer

yes, it is already a strong result when a user asks about your category and AI systems start recommending your project

but there is another important layer:

users who are already researching your brand directly

through google

and through chatgpt, gemini, claude, perplexity and other LLMs

this is where the impact becomes even stronger

when AI systems analyze your project, they rely on the highly indexable sources created around your brand

and when users search in google, they see the same content while making a decision

in practice, we are not just creating mentions

we are shaping the information field around the project

what users see

what AI systems read

what sources appear during brand research

and what arguments support trust at the decision stage

this affects not only new audience acquisition from category-level searches

it also increases trust and conversion among users who already know about your product and are choosing whether to move forward

this is still one of the most underrated sources of traffic and leads

and the long-term trend is clear

more users are moving from traditional search to AI search

as chatgpt, gemini, claude, perplexity and other systems become more popular, the cost and difficulty of getting into their answers will only increase

the earlier a brand starts building presence there, the easier it is to enter, hold and scale visibility over time

if you want to be among the first in your niche, contact us

website in profile

[MIKS @MIKS_ae]

we do not promise impossible KPIs

and this is part of our job

sometimes a project comes with a goal that sounds strong on paper

for example:

“we want $500M in trading volume in the first month with a $15k marketing budget”

our role is not to say yes just to close the deal

our role is to explain how the market actually works

because clients do not pay only for execution

they also pay for expertise

for avoiding typical mistakes

for not spending months and budget on a strategy that was unrealistic from the beginning

marketing is not magic

especially when the product is new, the market does not know it yet, trust has not been built, and the audience still has many alternatives

to make users trust a product, start using it and choose it over other solutions, the project needs more than outreach

it needs:

• clear positioning
• trusted distribution
• strong social proof
• credible influencers
• several tested offers
• consistent market education
• enough time for trust to form

this is why we always start with an objective assessment

- what can realistically be achieved
- what budget is required
- what risks exist
- what depends on us
- and what depends on the market, the product and user trust

we guarantee the work, scope and responsibilities we commit to

we do not guarantee unrealistic outcomes that no professional team can honestly control

we prefer to work from reality

because serious growth is built through strategy, patience, consistent execution and honest expectations from day one

[MIKS @MIKS_ae]

reputation problems rarely come from one source

a project came to us with a request to work on brand reputation

we started with analysis

what we found:

low trustpilot rating

negative content indexed from strong sources

competitors appearing in LLM answers for relevant niche queries

weak brand presence across the platforms users and AI systems actually trust

this was not a case for one quick fix

it required a system

so we built a 3-month strategy covering:

• negative search replacement
• LLM visibility improvement
• trustpilot rating growth
• stronger reputation signals across key sources
• weekly progress tracking
• clear success metrics for the full planned scope

we defined the minimum required volume of work and started immediately

from the first request to active execution, it took 2 days

• analysis
• strategy
• agreement
• brief
• launch
• now the active work begins

every week we track intermediate results, adjust execution where needed and measure progress against the goals set for the 3-month plan

at MIKS, we do not sell random activity

we build structured reputation systems with clear scope, measurable targets and agreed results fixed in the contract

if your project also needs an individual reputation strategy, visit the website in our profile

[小智｜狗宝无敌帅｜上Deepcoin预测世界杯⚽️ @XiaoZhi_BTC]

Sl8

你可能还没听过，但 @Cassator Corp 这个团队是有点东西的。

之前走通了 Wefunder 的 Reg CF——SEC 监管的股权众筹，Web3 项目能过的没几个。再往前，2025 年干了 $210 万营收，55 万用户，26 万月活，50+ 个 KOL 签了 LOI，覆盖 4 亿粉丝。

不是画饼的，是正经有底子的。

现在上的 Sl8，在 Stellar 上搭了一套社交 + 金融的生态。数字钱包、质押、创作者变现、RWA 代币化，全在一个体系里。

最近他们在搞一个 USA Independence Day Event，为美国 250 周年庆生。我仔细看了一下，力度确实不小：
1 / 六级推荐计划：6%、5%、4%、3%、2%、1%，层数拉满
2 / 前 100 名参与者瓜分 $50,000+ 奖品，包括代币化贵金属
3 / APY 比上一轮活动提高了 25%
4 / 有质押收益计算器，投之前自己能算清楚
5 / 实时排行榜，全程能看到自己排第几
6 / 还给了一份质押操作指南，新人直接照着做

还在慢慢看这个生态，但如果你在关注 Stellar 上的质押和 RWA 代币化，这个值得盯一下。

DYOR，但可以先进来占个位。

邀请码：T8mN3n
https://t.co/mFCPtls7ta

[MIKS @MIKS_ae]

what is MIKS?

growth infrastructure for Web3, Web2 × Web3 and AI projects

what do we do?

go-to-market and scale strategies, end-to-end, from market entry to global

every GTM we run covers 11 components:

market analysis, target audience, positioning, value proposition, product and offer, acquisition channels, funnel and conversion, content and messaging, community and retention, metrics and economics, launch operations

50+ projects launched and scaled across DeFi, RWA, Prediction Markets, Perp DEX, GameFi, SocialFi, NFT, AI, L1/L2, Exchanges, Wallets, Launchpads, TMA and Infrastructure

across every channel that matters:

• Reddit & Quora: organic traffic, Google presence, LLM visibility, narrative control
• PR & Co-Marketing: media placements, AMAs, B2B partnerships, VC introductions
• Social Growth & X Scaling: account packaging, TweetScout authority, reply marketing, direct outreach
• Community: core audience development, retention, Discord infrastructure
• Viral Marketing: viral mechanics, large-scale activations, narrative amplification
• Traffic & Distribution: KOLs, ambassador programs, KPI-driven payouts, organic + paid
• AI Influencers: custom AI avatars, niche media channels, content production, audience growth, funnel integration
• Content & Creative: static, motion, AI-powered, full social management

what makes us different is the layer underneath all of it?

infrastructure, automation, zero manual grind. proprietary IT system managing 90,000+ Web3 KOLs and 20,000+ influencers across global markets, structured by vertical, ecosystem, region, language, platform, performance metrics

real-time tracking of ER, ERR, audience composition, bot share, growth dynamics. automated scoring, filtering, and selection

learn more about MIKS, our services and growth infrastructure on the official website listed in our contacts

[MIKS @MIKS_ae]

why do most of our services start with “from” instead of fixed packages?

because we do not sell generic packages

we build individual strategies for every project

especially when it comes to AI visibility

there is no universal package that can guarantee the same result for every brand

one project may need a few strong reddit threads, quora questions and scenario-based mentions

another may need months of reputation work, dozens of discussions, negative context management and a completely different content structure

before we can define the scope, we have to analyze the real situation

• brand name
• niche
• competition
• existing mentions
• reddit presence
• quora presence
• indexable threads
• negative discussions
• search results
• current AI visibility

the way AI systems already understand your category

all of this affects the amount of work required to make your brand appear in AI answers more often and above competitors

that is why we do not start with a fixed package

we start with analysis

because the goal is not to “do some activity”

the goal is to build a strategy that can deliver a predictable result

for companies that want AI systems to mention their brand when users ask questions in their niche — and mention them instead of competitors — we are ready to help

https://t.co/ImK3a3kRER

[MIKS @MIKS_ae]

AI influencers are relevant for almost any business

you can become an influencer without recording videos, thinking about content or managing production yourself

it can be built with your own approved likeness

or with a fully fictional character created specifically for your brand

now imagine having your own opinion leader

publishing daily

building an audience

generating millions of views

and leading people into your funnel

this is what we build at MIKS

AI influencers as a turnkey growth channel:

• strategy
• avatar concept
• content production
• posting
• testing
• optimization
• funnel integration

all handled by our team

this can work across many niches, including:

• iGaming — betting, card games, prediction markets, casino formats, cases and viral mechanics
• finance — prop trading, exchanges, investments, funds, real estate, trading products, futures and neobanks
• crypto — market commentary, project reviews, education, drop hunting, memecoins, NFT, GameFi, exchangers and crypto cards

and these are only examples

AI influencer systems can be adapted to almost any market where attention, trust and consistent content matter

message us and we will prepare an individual strategy for your business

https://t.co/ImK3a3kRER

[MIKS @MIKS_ae]

everything about MIKS is now in one place

our services

our approach

the industries we work with

our growth infrastructure

and the systems we build for brands across AI visibility, Reddit, Quora, Trustpilot, KOLs, ambassadors, AI influencers, PR, content and performance marketing

if you want to understand how MIKS helps projects build visibility, trust and growth across modern digital channels, visit our official website

https://t.co/ImK3a3kRER

[Cassator Corp. @cassator]

The USA Independence Day Event will launch in just a few hours 🔥🔥🔥 The United States of America is turning 250 years old 🔥🔥🔥

We have launched a special page with leaderboards, prizes, and all event details:
https://t.co/Y1VCEnH7AE
The page is best viewed on a laptop or desktop computer.

This may be the best event we have ever launched!

Here is what’s waiting for you:
1) The extended Sl8 referral system, now up to six levels deep!
Level 1: 6%
Level 2: 5%
Level 3: 4%
Level 4: 3%
Level 5: 2%
Level 6: 1%

Invite your friends to Sl8. If they stake $USDC, $XLM, or other tokens, you can earn rewards from up to six levels deep in your referral tree, unlocked and ready to withdraw!

2) Amazing prizes for the Top 100 event participants, with a total value of over $50,000!
Tokenized gold, platinum, and silver, and possibly other tokens dedicated to the 250th anniversary of the United States!

3) +25% APY compared to the previous event, which recently ended!

By the way, the new event page also includes a calculator to help you estimate your staking rewards.

4) You can also log in on the event page using your Sl8 login and track your current position in the Top 100!

5) A simple step-by-step guide on how to stake tokens from A to Z:
https://t.co/EeyraGD1Uz
And if anything is still unclear or you need help, you can always contact support!

[MIKS @MIKS_ae]

with one of our client projects, we launched a unique ambassador model:

ambassadorship for company equity

the company is registered in the US, generates over $1M in annual revenue, has launched a crowdfunding round on Wefunder and is preparing for its next stage toward public markets

we designed a structure where ambassadors can receive equity in the company, while the client gets highly motivated people supporting the project’s growth

because when ambassadors participate in the upside, their incentives change

they are not just posting about the project

they are interested in helping it grow

the first ambassadors who joined have already seen the nominal value of their equity increase by 50%, as the company’s valuation grew from $35M to $51M

and they understand that this can be only the beginning if the company continues to scale

as a result, the project gets:

• lower upfront financial pressure
• ambassadors with real long-term motivation
• stronger distribution
• a growing audience of people who are aligned with the company’s success

this is the type of structure we build at MIKS

not standard packages

not one-size-fits-all campaigns

individual growth strategies designed around the real strengths of each client

if your project needs an individual growth strategy, book a call here:

https://t.co/oyq9xUAp4k

[Cassator Corp. @cassator]

The Sl8 referral system is getting even stronger 🔥 A major upgrade today, up to six levels deep of referrals are active right now!

Updated structure:
1️⃣ Level: 6%
2️⃣ Level: 5%
3️⃣ Level: 4%
4️⃣ Level: 3%
5️⃣ Level: 2%
6️⃣ Level: 1%

This means users will be able to earn not only from direct referrals, but from a much deeper network of activity across the ecosystem.

More levels. More opportunities. Stronger community growth 🚀

[MIKS @MIKS_ae]

if you want your brand to appear in AI answers, the process has to be clean at every layer

when we work with reddit and quora, every account we use is built for long-term, human-led work

real mobile device

dedicated mobile environment

strong comment karma

unique device setup

natural activity history

completed profile

proper warm-up before any client-related activity

this matters because reddit and quora are not channels where you can just create accounts and start posting

low-quality accounts get filtered

low-quality comments get removed

low-quality execution damages the brand instead of helping it

we dont provide bot activity

behind every account is a real person working through a structured scenario and adapting to the context of each discussion

that is why our reddit and quora infrastructure works not only for traffic

but also for trust, search presence and LLM visibility

when the foundation is strong, the result is much easier to scale

[MIKS @MIKS_ae]

we create networks of AI avatars that publish content daily, build audiences and gradually turn views into customers

what a business gets:

• tens of millions of organic views
• hundreds of content pieces every month
• constant inflow of new audience
• a ready funnel where content naturally leads users to purchase

we have already moved far beyond the tech sector and deliver results across 20+ different business niches

for example, in auto insurance, this is not a “sales account”

it is a media channel about cars that publishes:

• industry news
• new model reviews
• car comparisons
• viral stories
• financial breakdowns of insurance and loans
• useful tips for drivers

as a result, subscribers naturally become potential customers for the insurance product

when the combination of “avatar + content + algorithms + audience” is found, growth becomes exponential

the future of marketing belongs to those who own attention, not those who buy it

this is exactly the kind of system we build at MIKS

message us to learn how this can work for your project

[MIKS @MIKS_ae]

trustpilot is no longer just a review platform

for many users, its one of the first trust checks before they buy, register or invest money into a product

they see the brand

then they check what real users say about it

a strong trustpilot rating creates confidence

a weak rating creates doubt

and doubt kills conversion before your funnel even starts working

thats why more companies are now treating trustpilot as part of their growth infrastructure

not as a nice-to-have profile

but as a trust layer that affects sales, onboarding, partnerships and brand perception

the problem is that many teams start working with trustpilot too late

when the rating is already low

when negative reviews are visible

or when the profile has already received warnings

trust can be improved

but it has to be done systematically and safely

at MIKS, we help brands build and strengthen their trustpilot presence as part of a broader reputation strategy

if your company needs a stronger trust layer, message us for a free audit

[MIKS @MIKS_ae]

before installing an app, signing up for an exchange or buying a product, most people do one simple thing

they look for reviews

reddit. quora. trustpilot. forums. social media.

this is where the first layer of trust is formed

if there are no real discussions, useful answers or strong reviews around your company, the user will likely choose someone else

at MIKS, we help brands build digital reputation as a full growth system

• reddit — presence in discussions that people and AI systems actually find
• quora — expert answers to the questions your audience is already asking
• trustpilot — reputation development and stronger conversion signals
• AI visibility — so chatgpt, gemini, claude, perplexity and other AI systems are more likely to mention your company
• KOLs, ambassador programs, PR, content and performance marketing — so trust turns into business growth

today, reputation is no longer an extra layer of marketing

it is one of its most valuable assets

[MIKS @MIKS_ae]

we're getting more and more requests from companies about trustpilot

so lets answer the most common questions -

"can we work with a low rating?"

yes

we help companies improve their rating through a systematic and safe approach

"can we work if the company has already received a warning from trustpilot?"

yes, but only after a deep analysis

warnings are serious and can put your profile at risk

its always better to consult before taking any action

"can we help create a trustpilot profile?"

yes

we help companies set up professional business profiles

"do we provide guarantees?"

yes

the scope, targets and responsibilities are discussed and fixed in the agreement

if you're a growing business that needs a strong trustpilot presence, or if your rating is currently low and you need professional support, message us

we provide free detailed analysis and result forecasting for every case

[MIKS @MIKS_ae]

why AI agents will affect every business

your next customer may not visit google

they may ask an AI agent instead

"best tool for this problem"

"safest provider in this category"

"which platform should i choose?"

and before the user opens 20 tabs, the agent will already build a shortlist

this changes customer acquisition for everyone

thats why we already optimize brand strategies not only for human search, but for agent search too

because this is where the market is moving

and brands that start building presence there now will have an advantage later

your website, reviews, reddit presence, quora discussions, media mentions, comparisons and trust signals all become part of the decision layer

because AI agents wont just help users search

they will help users choose

more and more often, the sales funnel starts with an AI answer

[Cassator Corp. @cassator]

1) Our new website is finally ready ⚡️⚡️⚡️
https://t.co/s5l1XUdzlN
We hope these past few months of work haven't been in vain!

2) Cassator Corp. is currently engaged in ongoing discussions with a potential strategic investor from the United States.

This process is broader than a conventional fundraising conversation. It involves a multi-stage evaluation of strategic alignment, long-term business synergies, potential investment structure, legal and regulatory considerations, and the investor’s ability to support the company beyond capital alone.

At this stage, Cassator Corp. continues to provide additional information, clarify its business model and growth strategy, and explore possible transaction structures that could create long-term value for the company, its shareholders, tokenholders and its ecosystem.

While there can be no assurance that these discussions will result in a completed transaction, the ongoing dialogue reflects meaningful interest in Cassator Corp.’s platform, technology, and strategic direction.

Recent industry developments have also contributed to the context of these discussions. The potential investor was particularly impressed by the recent announcements involving the Stellar Development Foundation and DTCC, including DTCC’s plans to enable the tokenization of DTC-custodied assets on the Stellar network.

These developments are viewed as an important validation of the broader RWA tokenization market and of Stellar’s growing relevance within institutional financial infrastructure. For Cassator Corp., which has been building within the Stellar ecosystem and developing its own RWA tokenization platform, this external market validation strengthens the strategic context of the ongoing investor discussions.

3) 17 new precious metals RWA assets (Gold / Silver / Platinum) have been launched and are now available for staking.

You can also add two new assets to your Sl8 wallet:
https://t.co/et9XrZabEx
and
https://t.co/anJUcrwc4Z
These two assets are also available for staking in the Sl8 app

4) We have a huge progress on product roadmap, including updated mobile applications, a new web version, and the launch of upgraded backend infrastructure.

The backend upgrade is an important technical milestone designed to improve performance, reliability, scalability, and readiness for future growth. The updated apps and new web version are expected to deliver a more modern, intuitive, and efficient user experience.

Together, these developments reflect our focus on building both a stronger community ecosystem and the technical foundation required for long-term growth.

5) Since XLM may soon see a significant increase in price, we are resuming the practice of deactivating the wallets of users who have not logged into Sl8 during three days in a row (please note that each wallet requires a certain number of lumens to be locked at our expense). A wallet can be reactivated at any time by clicking the corresponding button within the wallet.

6) New Metals assets are coming soon to the Sl8 RWA section

We are preparing a new addition to the “Metals” section inside the RWA area of the Sl8 wallet.

Several new assets will be added soon, dedicated to the 250th anniversary of the founding of the United States, a symbolic and historic milestone.

With Independence Day on July 4th approaching, this is a perfect moment to expand the Metals section with assets inspired by American history, legacy, and the upcoming celebration of 250 years of the United States.

This update continues our mission to make real-world assets more accessible, meaningful, and culturally relevant inside the Sl8 ecosystem!

7) Sl8 referral system is getting even stronger

We are preparing a major extension of the Sl8 referral system!

Soon, the program will expand from the current structure to a six-level referral model, giving our community even more ways to benefit from the growth of the ecosystem! The updated structure will look like this:
Level 1: 6%
Level 2: 5%
Level 3: 4%
Level 4: 3%
Level 5: 2%
Level 6: 1%

This means that users will be able to earn rewards not only from their direct referrals, but also from a deeper network of activity across multiple levels.

[MIKS @MIKS_ae]

over the past few months, we've received requests from companies across 50+ different industries

MIKS has moved far beyond the tech sector

real estate, healthcare, insurance, finance, education, e-commerce, legal services, construction and dozens of other verticals

today we help businesses across MENA, the US, Europe and CIS build systematic presence in AI systems like chatgpt, claude, gemini and perplexity, etc

but also trust, recognition and visibility in their own markets

the most interesting part?

many companies are only starting to understand how fast the customer journey is changing

and the ones who understand it earlier usually capture the most upside

we're just getting started

[MIKS @MIKS_ae]

imagine this

- you spend 3 years building a brand
- invest hundreds of thousands of dollars into marketing
- grow an audience of 100,000+ people

then a user asks chatgpt about your category

and AI recommends your competitor

- their audience is 10x smaller
- their product is weaker

yet they're the answer

we see cases like this all the time

because AI doesnt evaluate brands based on popularity alone

it evaluates their presence across the information landscape

- mentions
- discussions
- recommendations
- relevant conversations

thats what shapes AI responses

we know how to increase the probability of your brand becoming one of the top answers AI gives to potential customers

message our team to estimate the timeline and resources required for your niche

contact: https://t.co/7Jx4nkeNia