I'm seeing a lot of people sweeping NFT collections.
I just want you to imagine me 30 years from now.
I'm 74, still writing a song a day, still minting them as NFTs. I'm on Song #17,285.
You own 100 Song A Days because you swept them when they were at a floor of .006
https://t.co/G2Mgfbr3VV
we really made an album that is collectible... that, when streamed on spotify, it automatically evolves your song artwork using stable diffusion, in real time.
collectibility + gamifying + intentional purpose
the artwork, as It evolves, tells deeper stories that are on theme with The Presessence Trilogy. Explore multi level storylines when evolving.
oh and its on @base
https://t.co/0SNbIHrt6b
https://t.co/sjZH9pbeRS
Fan culture now drives pop culture.
YouTube released its fandom report, and it shows we need to re-shape how we think about and engage fans.
Here's some key stats & my takeaways:
The most interesting stat?
8% of Gen Z fans now consider themselves Professional Fans—meaning they earn from it.
Add that to the 65% of Gen Z who consider themselves creators.
Looks like we've got ourselves a new fan funnel.
→ Casual Fans consume
→ Big Fans spend
→ Super Fans participate
→ Professional Fans earn
Fans are no longer passive consumers.
They're active creators.
In fact, 66% of Gen Z Americans often spend MORE time engaging with fan-made content than the original material!
→ Memes
→ Fan art
→ Fancams
→ Explainers
→ Fan remixes
→ Video essays
→ Reaction videos
This means your product is a starting point in a conversation, not the final word.
Drake & Kendrick dropped 9 tracks during their feud, but fans uploaded 250,000+ pieces of related content, racking up over 3.5 billion views.
Fan culture now drives popular culture.
It creates trends & attracts audiences.
You can no longer rely on a top-down approach.
You must build up from your biggest fans.
Get them involved.
Let them re-create.
Be responsive.
Give fans a lane for their own self-expression.
They're your best way to grow.
📀 everything you missed in music x crypto this week 📀
• The legendary Wu-Tang Clan album on Base - every mint brings it 88 seconds closer to going public.
• PleasrDAO sues Martin Shkreli for allegedly copying the album
• @iyk_app is open to everyone - chipped merch goes public.
• @dominosmusic launches DOMS music PFP project
• Iggy Azalea $MOTHER briefly hits $200m market cap.
• @cooprecsmusic launches Midnight Diner live DJ sets.
• Farcaster music client Sonata launches a @hypersubxyz subscription.
• @OscillatorInc outlines its tech vision for a music data protocol*
• Rapper Gunna drops an nft for Base onchain summer (note: he's been involved in crypto scams before).
• @spin_amp launches new channels feature and smart wallet integration.
music x tech
• Legendary label Monstercat builds a DJ experience on Roblox
• Twitch secures music rights for livestream DJ sets.
• Spotify raises its prices (but not payouts to artists).
Zooming out: broader crypto news
• @cryptothegame_ gets acquired by Uniswap Labs
• RTFKT announces new Nike sneakers drop.
• Crypto Punks drop below 30 ETH floor.
• Daily NFT trades on ETH drop below 4,000.
• Farcaster daily activity drops by almost two-thirds.
• Biggest week of BTC ETF inflows since March.
• Zapper announces protocol and ZAP token.
• ZKSync airdrop checker now live.
* = I'm involved.
See you next week and let me know what I missed! 🫡
Music platforms that let artists talk to fans:
→ Soundcloud
→ Audiomack
→ Stationhead
→ Audius
Ones that don't:
→ Apple Music
→ Amazon
→ Spotify
→ Deezer
→ Tidal
Some places are for mass consumption.
Some are for connection.
Use them appropriately.
We’re excited to announce that artists can now sell their albums on Audius 🎉
If you’ve already been granted access to our premium sales waitlist, you’ll now also have the option to sell your albums too 💸
The power is in your hands. Create your album, set your price, and unlock the earnings you deserve 💜
Want to sell your music? Sign up for the waitlist!
🔗: https://t.co/LiUJUCidVh
We're bringing @3LAU to Denver
@base x @join_royal x @AlchemyPlatform are hosting a night of music during ETHDenver with sets by @3LAU, @Cooopahtroopa, and others
RSVP to join the party: https://t.co/pzP5Ugtn5Q
ICYMI: Your Audius account may be eligible for the Jupiter airdrop (and potentially other airdrops in future 👀) via your ongoing active usage - https://t.co/h2GS4IFuGj
Audius runs on Solana and uses many Solana infrastructure protocols behind the scenes.
Since I won't be doing any music news this month to focus on the interviews in my Web3 Music Newsletter, I thought why not do them on Twitter at least?
This way you can still be informed about them!😊
🎶So here are the #web3music news of this month!
🆕@TuningInNFTs hosts a contest alongside @KORUS_AI for musicians!
Source: https://t.co/1Y9oIlC3sS
🆕 @Megadeth introduces their first 5000 NFT Collection featuring Vic Rattlehead!
Source: https://t.co/1TctpAerQT
🆕The Notorious B.I.G. (@thenotoriousbig) is doing another crypto collaboration—this time, with the metaverse platform @TheSandboxGame!
Source: https://t.co/dJrnTQuV7a
🆕 Universal Music (@UMG) announces Bored Ape Yacht Club music group: @therealkingship!
Source: https://t.co/E7vUxQHLl2
🆕New music marketplace on the horizon — Welcome, @sonastream, a new web3 streaming protocol that uses DeFi primitives (decentralized finance basic building blocks) to put the financial power back into artists’ hands with its rewards model, auctions and ad-free streaming.
Source: https://t.co/SN7gkqoV47
🆕@soundxyz_ acquires mobile app @sohoxyz to help them accelerate and scale their vision for the music industry.
Source: https://t.co/iUfUjFAc3W
🆕 @catalogworks launches 24/7 music radio called 'Catalog Radio' and, a new feature, 'Consings'.
Source: https://t.co/VVNzs5tdGd
🆕@spin_amp unveiled their "Spinamp Wrapped" feature to see who you listened to the most onchain and share it with friends!
Source: https://t.co/OqxBZVKR4i
🆕@btprtio, a web3 subsidiary of @beatport, launches NFT Collection with @disclosure, featuring a thousand unique versions of his song "Simply Won't Do".
Source: https://t.co/Vkiw56f44v
Now that is a long list of news haha
I'm sure next year a lot of good news will be awaiting for us as well.
📌In the meantime, don't forget to subscribe to my newsletter ( link in comments ) for more news, trends and curated content from the web3 music industry!
Happy Holidays🎄
This week I interviewed the Founders of @SanSound3 for my Web3 Music Newsletter!
SAN Sound is set to revolutionize your music-listening journey with the introduction of SANWEAR.
In conjunction with their innovative music discovery experience and audio-centric economy, these ‘Hyper Reality Audio’ headphones seamlessly connect the physical world with the Metaverse, infusing an interactive social dimension into music and audio.
They proudly present this dimension as “The Soundscape," which introduces social features like Hyper Reality Audio streaming for augmented concerts and audio experiences in the real world. Paired with SANWEAR, The Soundscape transforms familiar music and audio into emotional adventures.
Learn about the team behind the product, their experience and their plans with SAN Sound in this interview!
Subscribe to never ever again miss an interview!🎶
📌Link to my newsletter is pinned to my profile.
Or you can read it on my @viamirror.
𝗪𝗵𝗼 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗜 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝗻𝗲𝘅𝘁?
#web3music
THE TRUTH ABOUT SPOTIFY UNWRAPPED
Here are my stats for the past 12 months
- 650K total streams
- 207K total listeners
- 98K NEW people discovered my music
- 32K hours of playing
- 6.4K playlists added my songs
- 5.1K saves on my songs
Looks like great numbers doesn’t it?
Almost 100K new people discovered me wow!!
These pretty numbers added up to exactly
- 0 money earned
- 0 people onboarded to web3
- 0 IRL opportunities
- 0 new fans buying tickets to my shows
- 0 relevant data on those listeners
I’m sharing this cause I know there are millions of artists in the same position who may believe betting on your streams count is your only option…
Happy to tell you that IT’S NOT THE ONLY OPTION.
However, Spotify, with their sneaky Ponzi like marketing scheme, make us all believe that their metrics are the only ones that matter.
With this cute little unwrapped tactic, they encourage Artists and Fans to, once again, promote THEM.
That said, imo artists should use all the tools they see working for them.
I do, however, want to provide a voice outside of the choir for those that (like me) don’t see themselves fitting within this narrative.
YOU HAVE OPTIONS.
Spotify’s voice is louder than ours and they make us believe that we don’t have a choice.
So let me scream it from the top of my lungs cause this is all I can do (for now😈)
YOU HAVE OTHER OPTIONS
And your best one right now is called WEB 3 🔥
PS. I’m not posting those graphics because I don’t want Spotify’s logo on my X page