WebEngage

Fastest growing multi-channel Marketing Automation & Customer Data Platform for consumer businesses. Retain better & make more 💰 from existing users!

[WebEngage @WebEngage]

Success is sweeter when it comes from real customer feedback!

#WebEngage has been ranked among the Best Software Companies by @G2dotcom - #14 in India, #22 in APAC.

Big thanks to everyone who’s been part of our journey! 💙

#BestSoftware2025 #RetentionSimplified

[Avlesh Singh @avlesh]

"Ghar Waapsi" events (returning back to home) have been a hallmark of our unique culture code at @WebEngage. We have been blessed to get our best folks back into the fold for their second innings at WebEngage.. over 30+ such instances in the last 5 years alone.

Meet Ajit. About 10 years ago he came aboard to help scale our content marketing and did a fabulous job then. Please join me in welcoming him back into WebEngage. He leads our product marketing charters now and I am super excited about what Ajit and his team are gonna unlock for the new, future ready, and category defining WebEngage..

[Avlesh Singh @avlesh]

Solid year at WebEngage in FY25-26. After years of piling up losses and slow growth, we have finally turned things around true to our Spartan identity and demeanour. We are now an INR ~250 Crore ARR business - profitable and growing.

But that's not the story.

It took a lot of toil by the WE team and a very different me to turn things around. Two men shaped this journey unknowingly - @mrgirish (founder, Freshworks) and Hetarth (@WebEngage's very own). That's the story. Sharing it here for your weekend reading 👇
https://t.co/nPY7GiuK8T

[Avlesh Singh @avlesh]

[Release Announcement] We are setting a new standard in the CDP/CEP/MarTech-verse on enterprise grade data access controls over your customers' data for personnel using @WebEngage. Stoked to introduce WebEngage Teams!

Enterprises that use WebEngage across multiple geographies, or, have multiple lines of businesses, or, those who have different operating teams for each Brand have often asked us about separating their customer data in a manner that each of these operating teams ONLY "see" and "act" on customer data that is "relevant" to them. Today, we oblige!

Teams is an Object Based Access Control (OBAC) implementation which brings in the definition of data boundaries that apply to all your team members using WebEngage. These boundaries are implicitly applied as "filters" across all sections of the WebEngage dashboard they use - analytics, segmentation, campaign management etc. This means they ONLY see what's relevant to them. Automagically!

Here's everything you need to know about Teams - https://t.co/dRU85jK5BE

We are bringing delight to 900+ enterprises across 5 continents everyday :-) .. If you need an honest, no-nonsense execution on your CDP and CEP stack, talk to me, I am sure we can help 🙏

[Avlesh Singh @avlesh]

https://t.co/nWwPaGtf47

[Avlesh Singh @avlesh]

[Release Announcement] Introducing User Profile Deduplication in @WebEngage CDPx

Our customers in healthcare, financial services and retail have long asked for this. We are finally very happy to oblige. With our Intelligent Deduplication, you can now merge duplicate User Profiles in our composable CDP to build that forever elusive Golden Record for your customers!

Struggle no more with data discrepancies! Here's all you need to know about this feature - https://t.co/4cUL4cEUcj

Also, to all those who are celebrating - Happy Holi!

[Avlesh Singh @avlesh]

https://t.co/WRuuL0ilCr

[Avlesh Singh @avlesh]

[Hiring Alert] We are hiring in our content marketing team at WebEngage.

If you have written content for a B2B software product company before, this is just the opportunity you were looking for. Any PMM experience will help you jump the queue.

Preferred location: Mumbai

If you are keen on exploring, please DM @Mili_Ashwin or me.

If you know of someone who fits the bill, tag them in comments. We will get you the latest iPad for every successful referral.

Please share in your network 🙏
@WebEngage

[Avlesh Singh @avlesh]

After great success in Mumbai and Bengaluru, the WebEngage customer exclusive hiring drive in now coming to Gurugram! On the 4th of December.

Team @WebEngage and @HelloMetaMorph bring to you this unique hiring drive in speed date format where you get to meet our customers who are hiring in their marketing and growth teams.

If you have anything to do with retention, mobile marketing, campaign ops or CLM, your next best gig is calling you. Dozens of India's most iconic companies are hiring and you can win them over by participating in this hiring drive.

Limited time and window of opportunity. Apply now - https://t.co/233Wgye3qW

[Avlesh Singh @avlesh]

2 days to go - @WebEngage is bringing EngageMint CX to Gurugram!

Here’s everything you are going to see at EMCX:
👉 Real-time, outcome-driven decisioning agents - BLACK, an industry first, will be unveiled

👉 CDPx - the world’s first Composable CDP in a Martech platform

👉 Purpose-built AI Agents - Segment, Content, Insight & Journey Agents

👉 Analytics 2.0 - Revamped Funnels, Events, Session Analytics & more

We are also putting the spotlight on two of our long time customers - Mikhil Raj (Chief Product Officer, Bluestone) and Nakul Kumar (Co-founder & CMO, Cashify).

In a fireside chat, Mikhil will talk about how to lay the right foundations for a true omnichannel customer experience - the mantra behind BlueStone's success.

Most companies struggle to extract value from their customer engagement platform. Nakul will address the elephant in the room with his talk themed on "The Tech in Martech".

This event is by invite only. Visit https://t.co/KeV2z0Tfug to register.

Save the date:
4th Dec, 4pm onwards
Westin, Gurugram

See you there.

[Avlesh Singh @avlesh]

All roads in Bengaluru lead to only one destination today - EngageMint CX by @WebEngage at The Leela Palace 😍

And, we have rolled out the BLACK carpet for you too! #iykyk🤘

The unveiling starts at 4.30pm
See you there.

[Avlesh Singh @avlesh]

2 days to go... @WebEngage is ready to paint Bengaluru BLACK!

#EngageMintCX will be held at The Leela Palace, Bengaluru on 28th November (Friday) from 4pm onwards.

I can't wait to unveil the world's first outcome driven AI agents (BLACK), world's first composable data layer (CDPx) inside any Customer Engagement Platform and many more new capabilities added recently to WebEngage.

I also look forward to two intriguing fireside conversations with our long time customers - first one with Sankalp (Head of Growth at Groww) and the second one with Nitin (VP of Marketing at ACKO). Both these gents have spent a lot of time building CRM led growth stacks for Indian companies - so much to learn from that and put to use.

Hundreds of growth leaders and practitioners are gathering under one roof to witness the spectacle. Don't miss it for anything!

If you haven't already, visit https://t.co/KeV2z0Tfug to learn more and register. Registrations close tonight.

[Avlesh Singh @avlesh]

Tomorrow at EngageMint CX, BOM Edition.
Be there - https://t.co/yOhO9bzHYA

[Avlesh Singh @avlesh]

1 day to go!
@WebEngage flagship, EngageMint CX, is ready to host hundreds of its customers in Mumbai for our big product unveil. We are excited about showcasing our new capabilities and improvements including Black, CDPx, AI Agents and Analytics modules.

We are also putting the spotlight on our customers @SnapmintEmi and Mahindra Insurance Brokers Limited at the BOM event.

I'll host Anil Gelra (co-founder at Snapmint) for a fireside chat. From being a pioneer on "EMI-on-UPI" to raising $125 million recently, Snapmint has had a fantastic run. Anil will share Snapmint's growth story and the role WebEngage plays in their data driven engagement+collections processes.

Keyur will host Asha Soni (Head of Digital at Mahindra Insurance Brokers) for a fireside chat. MIBL has sold over 21 million policies and services ~1500 corporates via structured insurance programmes. True customer lifecycle management for such a business can get extremely complex at the data layer. Asha will shed light on how our CDP composability is the key driver for high quality engagement and retention for MIBL.

EngageMint CX in BLR and GGN will happen in the coming weeks. I'll be there at all the EMCX venues and I am super kicked about the prospect of meeting our customers and spending quality time 😊

EMCX is a customer exclusive event and you need to block your seat prior. If you haven't already, click here to register - https://t.co/g54DFfHWkr

[Avlesh Singh @avlesh]

Glad to see this come to life - aided by our talent partner, @HelloMetaMorph, WebEngage will be running India's biggest recruitment drive for its customers looking to expand their marketing/growth/campaign-operation teams.

40+ companies are hiring at this unique event. These iconic brands are our customers including the likes of Acko, BlueStone, Yatra etc.

If you have any experience working with @WebEngage (or similar tools), this is the golden opportunity you have been waiting for. You will be matched with these companies based on your skills and ambitions. A unique speed-date format matchmaking event is curated specifically for this hiring drive. If you are a CRM/Growth practitioner, you shouldn't miss this for anything.

Apply to participate - https://t.co/KX14DEbzLt

Please spread the word and pass it on to your friends/colleagues who might be interested 🙏

[WebEngage @WebEngage]

😍

[Avlesh Singh @avlesh]

The way you think about Customer Engagement and Customer Lifecycle Management is about the change.

I am ecstatic to give you a peek into @WebEngage Black - the world's first end-to-end AI led customer engagement PLAYBOOK that helps you DISCOVER conversion/ltv/engagement/retention/repeats/churn related problems, PLAN strategies to solve them using user engagement, LAUNCH omnichannel deeply personalized campaigns at scale linked to those strategies and continuously MEASURE+OPTIMIZE the problem key metric you wished to solve for. Magical, right? 😀✨

Black is backed by deep domain specific models and it is the only outcome driven AI Agent to exist in the MarTech world.

We are unveiling Black at EngageMint CX, our flagship and customer exclusive roadshows - coming up next in BOM, BLR and GGN.

Alongside Black, we are also announcing major product stack updates across other AI, CDP and Analytics modules. We'll be putting the spotlight on some of our customers too at this event, including the likes of Groww, BlueStone, SnapMint + a few others.

If you are a WebEngage customer, you can apply to attend here - https://t.co/g54DFfHWkr

More announcements pertaining to Black and EngageMint CX will follow from @WebEngage's handle in days to come. Please follow and keep a watch.

Thanks once again for inspiring us to build this and change the game. One more time 🙏

Visit https://t.co/KeV2z0Tfug for more.

[Avlesh Singh @avlesh]

The way you think about Customer Engagement and Customer Lifecycle Management is about the change.

I am ecstatic to give you a peek into @WebEngage Black - the world's first end-to-end AI led customer engagement PLAYBOOK that helps you DISCOVER conversion/ltv/engagement/retention/repeats/churn related problems, PLAN strategies to solve them using user engagement, LAUNCH omnichannel deeply personalized campaigns at scale linked to those strategies and continuously MEASURE+OPTIMIZE the problem key metric you wished to solve for. Magical, right? 😀✨

Black is backed by deep domain specific models and it is the only outcome driven AI Agent to exist in the MarTech world.

We are unveiling Black at EngageMint CX, our flagship and customer exclusive roadshows - coming up next in BOM, BLR and GGN.

Alongside Black, we are also announcing major product stack updates across other AI, CDP and Analytics modules. We'll be putting the spotlight on some of our customers too at this event, including the likes of Groww, BlueStone, SnapMint + a few others.

If you are a WebEngage customer, you can apply to attend here - https://t.co/g54DFfHWkr

More announcements pertaining to Black and EngageMint CX will follow from @WebEngage's handle in days to come. Please follow and keep a watch.

Thanks once again for inspiring us to build this and change the game. One more time 🙏

Visit https://t.co/KeV2z0Tfug for more.

[WebEngage @WebEngage]

@avlesh @BKartRed @anandlunia @padmajaian @harishmehta_ @GopalSri @Goyal4Gagan @sanjaynath @TuckLyeKoh1 @BlumeVentures @IndiaQuotient Where's my cake? 🙄

[Avlesh Singh @avlesh]

Happy 14th, @WebEngage 😍

Yes, today is that day!
No reminiscing this year.
Because it doesn't matter what we have achieved in these 14 years..

1️⃣ There's no glory in being the undisputed #1 CDP and Engagement Platform in India and The Middle East.

2️⃣ There's no glory in being the ONLY Martech Platform globally with a composable CDP that allows you to bring your own schema and run multi channel activation like never before.

3️⃣ There's no glory in servicing 900+ customers globally. There's no glory in being the data backbone for these companies where they store more than a BILLION unified profiles of their end users/customers for better decisioning, segmentation and communication.

4️⃣ There's no glory in being the chosen customer engagement platform for over 10% of India's NIFTY100 Index companies.

5️⃣ There's surely no glory in being the only new age product in the category that is being built by a profitable company growing from strength to strength.

This is what I tell my team today and everyday - there's no glory in doing what you are supposed to do. So, just do your thing.

Thanks to all our customers, partners and investors. These 14 years and the next 140 (climate change risks factored in) are dedicated to all of you 🙏

To my team and the WE alum - thank you for being the force of good. It's day 1 🙏

It's only fitting that we share this day with @RajanAnandan and @FreshworksInc - the former being the first ever investor in WebEngage and the latter serving as consistent inspiration+reminder on what Indian SaaS companies could become. Happy birthday, Rajan and Freshworks.

Me and my partners in crime, Ankit and Hetarth, are grateful. Thank you once again.

[Avlesh Singh @avlesh]

[Hiring Alert] @WebEngage is hiring 2 guys in the founder's office. I don't have a JD ready yet, but here's a quick dump on who makes a great fit..
1. An engineering + mba grads who has spent a couple of years in growth roles at startups.

2. Someone who has real hands-on and execution experience across any of these functions - performance or ABM marketing, product marketing, segment expansion GTM, multi-product GTM, data/marketing analytics and demand forecasting.

3. You are a "show, don't tell" person.

What we intend to do with you?
Sharpen our GTM execution across customer segments and markets.

Why us?
We are the original dinosaurs. And, we will be the last one standing no matter what hits the world of marketing. And, we are a rare endangered and about to get extinct species that you get to work with - we are a bunch of nice people ☺️

Job Location: BOM

Ping me here if you are interested.

You get the latest iPhone for referrals leading to a successful hire. Please share with someone you know who could be a great fit. Thanks 🙏

[WebEngage @WebEngage]

@avlesh @skvgwl1956 💙