Web Marketer

Transparent online advertising, web analytics and conversion rate optimisation specialists. Want more clarity on your marketing data? get in touch.

[Web Marketer @WebMarketerUK]

Your weekly ads session starts with 'right, what am I looking at today?' Half of it goes on remembering last week.

New episode Wednesday:
https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Turned mobile off on one account, it worked. Weeks later, different account struggling, I asked what to try.

"I don't know, I've turned mobile off and everything."

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Dabbling: one big session a week. Grazing: a few minutes most days.

Grazing wins. You feel how the account behaves instead of rebuilding it from memory.

New episode Wednesday:
https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Episode 29 is live: How Better Systems Improve Ad Performance (In Less Time).

Grazing versus dabbling, the cookie-cutter trap, and why a better system beats more hours.

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Set & Forget

12 months of ad optimisation

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Great pitch. Impressive person.

Then they disappear and you get a junior.

The agency that wins your business shouldn't be different from the one that runs it.

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Cheap PPC management isn't a saving.

You save on the fee. You lose it back on wasted ad spend, poor tracking, and missed opportunities.

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

If your agency charges a % of media spend, they earn more when you spend more.

That doesn't make them bad. It means the incentive isn't aligned with yours.

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

A healthy PPC agency relationship is transparent, commercially grounded, and constructively challenging.

If yours is missing one, you've got a problem.

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Running PPC without conversion tracking is like walking through a forest without a map.

You go in circles.

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Your ad account is a business asset.

If your agency owns it and the relationship ends, you don't just lose a contract. You lose months of performance data, audiences, and algorithm learnings.

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

New episode out: B2B Ad Agency Red Flags.

11 things to watch for. Pitch, setup, day to day, financials.

Listen on Spotify, Apple, YouTube.

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Said no to a brief from our biggest-ever prospect.

Wasn't PPC work. Wasn't ours to fix.

Deal closed.

Saying no is often the trust builder, not the dealbreaker.

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

The agencies that say yes to everything are usually the ones to worry about.

A good agency knows what it doesn't do.

New episode Wednesday: B2B Ad Agency Red Flags.

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

If you only had 15% of your week for performance marketing, what would you actually spend it on?

That's EP027. Out now.

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

If people keep disagreeing with you in meetings, chances are you're not positioning what you're saying well enough.

Clip from Episode 27.

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Storytelling sounds soft. It's one of the clearest performance edges in B2B.

Clip from EP027: The Many Hats Of The Modern B2B Marketer.

https://t.co/UqumQlPna4

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

100 leads to get one sales-qualified lead isn't a performance win.

It's a waste of everyone's time dressed up as progress.

Commercial understanding changes the question entirely.

#b2bperformancemarketingpodcast

[Web Marketer @WebMarketerUK]

Loads of leads. Business is not growing.

That's almost always a commercial understanding gap.

Clip from episode 27 of the B2B Performance Marketing Podcast.

Out now: https://t.co/UqumQlPna4

[Web Marketer @WebMarketerUK]

Creative or analytical. You're probably one.

Trying to be both could mean stunting your growth in the area you're best at.

Lean into your strenghts.

#b2bperformancemarketingpodcast