Ross Dzikovskyi

Expert at building websites & landing pages that convert visitors to customers. 15+ years building websites. I will teach you how to create digital assets.

[Ross Dzikovskyi @WebRunLabs]

Now, this may sound crazy from a founder of website development agency, but...

Your website is just a digital placeholder without a solid plan to draw in customers.

That is why I always start with a question

- "What is your digital strategy?"

and then brainstorm with a client to build one, before we even talk about building a website.

[Ross Dzikovskyi @WebRunLabs]

@MichaelLagazo @sweatystartup Michael, it is nice hearing from you. I've responded in DM with a link to book a call and talk-through your website and overall digital presence strategy.

[Ross Dzikovskyi @WebRunLabs]

If you are a local service company and you are looking to build up your SEO rank, following insight may be mission-critical for you:

Local SEO strategies like city silos, which involve creating localized content for different areas - need to be genuine and unique.

Simply replicating content with minor changes for different locations can be penalized as “scaled content abuse”​

Please please make sure each page offers valuable, specific information tailored to the local audience to avoid penalties.

[Ross Dzikovskyi @WebRunLabs]

Any tech startup is familiar with MVP approach.

I figured that also works for local service businesses when they are looking to build digital presence and acquire more customers.

MVP stands for Minimal Viable Product.

What is a digital strategy MVP for a local service company?

It is just 4 steps:

1. Design clean and professional looking 3-page website
2. Add "Get a quote" or "Schedule a call" intake form
3. Run Facebook ads targeted for your local audience.
4. Track conversions. Optimize. Repeat.

[Ross Dzikovskyi @WebRunLabs]

I just realized one of the biggest mistakes founders make when building their service businesses.

The chicken-egg dilemma in scaling small business:

"Processes should evolve with growth, not precede it."

The mistake I've seen so many times: Founders investing heavily in processes, thinking it would lead to growth.

Instead, it is aligning with market needs, understanding your customers, and refining your product or service that can truly fuel expansion.

Start small, adapt, and let demand guide your investments in infrastructure. Balance your vision with practicality.

The real value comes from scaling in tandem with demonstrated growth.

Lessons learned: focus on your core business, iterate, and let actual needs dictate your scaling strategy.

[Ross Dzikovskyi @WebRunLabs]

- How do you know when you had the best sales call?

- That is when you were not selling anything.

I always approach intro calls as a way to provide guidance and my expertise and I'm convinced that is the most beneficial way for both sides.

[Ross Dzikovskyi @WebRunLabs]

I think I found the best quote of all time that describes importance and nuances of communication.

One of my favourite authors Hermann Hesse once said:

“Everything becomes a little different as soon as it is spoken out loud.”

[Ross Dzikovskyi @WebRunLabs]

Radical truth from a recent call with a business owner looking for a website revamp:

You don't need new website if you don't have allocated budget for digital marketing for the rest of the year.

Your website is just a first step in building your company digital presence.

But it only worth it if you're ready to make second step.

[Ross Dzikovskyi @WebRunLabs]

I've noticed that explaining SEO to non-tech-savvy business owners rarely happens in a simple, practical way.

Save it for later; here are just three key success factors for SEO:

1. Backlinks: Getting incoming links from other websites.

2. High-quality content: It's rarely applicable if you're not willing to spend tens of thousands of dollars and give it a shot for at least a year.

3. Website loading speed and mobile-friendliness.

That's it.

[Ross Dzikovskyi @WebRunLabs]

Unlocking the power of 'Why?' can transform your website from a mere online presence to a strategic asset.

That is the trickiest question to answer and that is the one I keep asking all of the business owners we work with.

Understanding the purpose fuels a site that not only looks good but drives real results.

[Ross Dzikovskyi @WebRunLabs]

@NickDiFabio1 it is actually a marketing strategy that is not on the surface. thanks.

[Ross Dzikovskyi @WebRunLabs]

I've had so many calls with business owners thinking of revamping their website and a lot of them falling into the same trap - hyperfocusing on the website look.

Don't get me wrong, design matters, but it's the structure and clear messaging that truly drive results for service company websites.

Make sure you have right website structure by following Google's E-E-A-T principles showcasing your:
(E)xperience
(E)xpertise
(A)uthoritativeness
(T)rustworthiness

Don't fall into the design trap – prioritize what truly matters for your business growth.

[Ross Dzikovskyi @WebRunLabs]

Internet is crowded, but if you are a local service company you still have a chance to build sustainable digital presence. Local SEO is your ticket to standing out in a sea of competitors. Optimize your website for local keywords, create location-specific landing pages, and leverage Google My Business for maximum visibility.

[Nick Huber @sweatystartup]

Some accounts that are "must follows" here if you want to get smarter and better at business:

[Ross Dzikovskyi @WebRunLabs]

A good landing page does 4 things:

1. Explain your product as concisely as possible

2. Explain why your solution is better w/ concrete examples

3. Speak to your customer's objections. They're subconsciously thinking of reasons not to purchase

4. Move them to action

[Ross Dzikovskyi @WebRunLabs]

"I feel like I'm getting ripped off by my design/development/SEO agency"

I hear this all the time on prospect calls.

Especially from small businesses who don't know any better.

Sometimes I look at what many agencies are doing and I'm shocked what they get away with.

DM me your proposal if you feel this way, and I'll take a look. I'll let you know:

1. Gap analysis: What is missing, or what they could be doing better?
2. Price: How is it compared to industry averages?
3. Fluff: What are they charging you for that's really not moving the needle?

*I'll only do 5-10 of these

[Ross Dzikovskyi @WebRunLabs]

The natural desire of most small businesses:

Build a flashy website with great design, pictures, videos and text.

The best way to build a website:

Great copy. Clear, simple structure. Designed to convert visitors into customers.

Far too many people over-do it.

[Ross Dzikovskyi @WebRunLabs]

Just finished up one of our favorite landing pages to date. If you're in the market for an amazing video editor, check out https://t.co/nkMAq7hPcT

[Ross Dzikovskyi @WebRunLabs]

@yungNleveraged I hate gateways to enter and your home page needs information to make it clear what you do.

You have 3 seconds to show people (through clear and easy to read text) what you can do to help them.

The images are beautiful though and this is still an above average website!

[Ross Dzikovskyi @WebRunLabs]

Don't get a designer to build your website (by themselves).

Designers prioritize beauty, neat features, flashy tools.

The general public is on your website for 1 reason and 1 reason only:

To figure out if you can help them.

Simple is always better and a website should start with the copywriter and UX team!