Build the engine once
Every channel after that dealer site, rep tool, punchout, EDI plugs into the same API.
The twelfth channel shouldn't cost what the first one did.
Most B2B commerce projects start with a platform decision.
We think that's backwards. Before you buy anything, sit with the people who place your orders.
Count how many times they leave the screen to phone the branch, check a spreadsheet or message their manager.
That number is your real problem statement not a feature list.
Buyer first, journey second, technology last.
Read the full article here,
https://t.co/Au8WlpKej8
Over the last while we have been highlighting the benefits of designing and building solutions tailored to your customers problems and needs.
We have recently sat down to share our insights in video format, if you would like to check out what tech stack we use to deliver a sound e-commerce solution, click the link below.
https://t.co/IfOonlZDoF
A portal launched isn't a portal used.
If your buyers are still emailing or phoning their orders through the platform didn't fail quietly, it failed loudly - you just weren't looking in the right place
Watch someone reorder and count how many times they leave the screen, phone someone or open a spreadsheet to check something your system should have told them.
That's not a UX problem, it's a picture of where your buying process actually breaks.
It tends to break in the same three places: they can't see their price, they can't see whether stock exists and they can't see what they owe against what they're allowed to spend.
That's your real problem statement worth designing against before anyone commits to any technology.
One source of truth, across every channel.
By separating the customer facing experience from the business logic behind it, headless commerce allows your website, app, sales team and warehouse to work from the same pricing, stock and order information.
The result?
A more consistent experience for customers and fewer disconnected systems for your business to manage.
One source of truth.
Multiple channels.
A better connected commerce experience.
Most B2B commerce projects start in the wrong place.
They start with a platform decision, then work forward and by the time anyone asks what the buyer actually needed, the answer has already been constrained by the software.
We reverse that order. Start with the buyer, work backwards and only then does the platform question make sense. Buyer first, journey second, technology last.
Watch someone, reorder and count how many times they leave the screen, phone someone or open a spreadsheet to check something your system should have told them.
That's not a UX problem, it's a picture of where your buying process actually breaks.
It tends to break in the same three places: they can't see their price, they can't see whether stock exists and they can't see what they owe against what they're allowed to spend.
That's your real problem statement worth designing against before anyone commits to any technology.
ππ Supporting Casual Day ππ As weβre already a fairly casual team, our staff added a splash of yellow and blue to show their support for Casual Day and persons with disabilities. ππ
Most B2B commerce projects start in the wrong place.
They start with a platform decision, then work forward and by the time anyone asks what the buyer actually needed, the answer has already been constrained by the software.
We reverse that order.
Start with the buyer, work backwards and only then does the platform question make sense. Buyer first, journey second, technology last.
A great afternoon at our Quarterly Company Update last Thursday, reflecting on our progress, celebrating achievements and looking ahead to what's next. The day ended on a high note with a braai, good conversation and the opportunity to connect and celebrate being part of a great team.
#Teamwork #CompanyCulture #Growth
Approval isn't red tape, it's the control that keeps procurement honest.
In B2B, skipping the approval step doesn't speed up a sale.
It just moves the risk somewhere you can't see it.
Read full article hereπhttps://t.co/ZQrO32Cctg
Approvals often happen wherever it feels quickest, in a screenshot, an email thread, a phone call or a conversation.
When the approval happens outside the ordering platform, the order becomes separated from the decision behind it.
Who approved it?
When was it approved?
Was the correct threshold followed?
Is there a reliable record?
Without those answers, teams spend more time chasing confirmation and orders are more likely to be delayed or lost.
Keep every order, decision, timestamp, and approval history connected in one place.
See how a centralised approval workflow can give your team greater control.
A couple of our developers were lucky enough to attend the AWS Conference last week. The team has benefited from being exposed to amazing conversations and workshops that have opened their minds to new ways of utilising AWS services for our clients.
Head of Development Michelle has broken down the key insights from the day:
1. Agentic AI dominated the day : from the keynote through multiple breakouts, AWS's focus was on making agents easier to build, deploy and scale, alongside real guidance on governing them responsibly as they gain more autonomy.
2. GenAI needs its own observability playbook : traditional monitoring (latency, traffic, errors, saturation) isn't enough; AWS is pushing three added dimensions: cost, safety and quality, as well as recognising that solutions architects are evolving into orchestrators of AI systems rather than pure infrastructure designers.
3. AWS Transform's new AI agent is directly relevant to us : it modernises SQL Server and .NET together to cut licensing costs, closely mirroring our recent .NET conversion but adding a Postgres migration component we havenβt tried yetβmaking it worth a trial.
We can't wait to show you how AWS can optimise your business! As an 'Advanced Tier Service Provider' we are poised to service your cloud needs today!
Approvals shouldn't live in a screenshot, an email thread or a phone call.
When they do, the order gets disconnected from the decision, no timestamp, no record, no way to confirm it was done right. Keep it all in one place.
Weβre excited to be sponsoring the next 'TechTalk Technology Executive Roundtable' in Houston, Texas β where our CRO, Rhyn Potgieter, will be joining the conversation.
Weβll be sharing how Webtonic is helping organisations tackle legacy application modernisation with AI-paired engineering, accelerating delivery, reducing risk and helping teams modernise complex systems more effectively.
π Houston, Texas
π Thursday, 10 Sepetember
If application modernisation is on your roadmap, weβd love to see you there.
π Register here: https://t.co/TXGn7WdnVB
Or send us a DM to learn more.
#ApplicationModernization #AI #SoftwareEngineering #TechLeadership #HoustonTech
Business to Customer purchases often need one decision.
Business to Business purchases may need several approvals.
These steps help protect budgets, prevent duplicate orders and reduce unauthorised spending.
A good Business checkout is not just fast, it supports how businesses actually buy.
One click for a consumer.
Several sign-offs for a business.
That's not bureaucracy, it's how budgets stay protected and spend stays authorised.
A fast checkout means nothing if it can't support how businesses actually buy.
The cart isn't the problem.
The checkout is.
In B2B, friction at checkout doesn't just cost a sale.
It sends the order back to email, phone calls and manual re-entry.
Read full article here: https://t.co/F5uwH5MDS2