Asha Sharma became CEO of Xbox only 2 months ago and she's already done some big things for its customers:
- Cut Xbox Game Pass Ultimate from $29.99 to $22.99 per month
- Announced Project Helix, the codename for the next-gen console
- Rebranded from Microsoft Gaming back to simply Xbox
- Scrapped the “This is an Xbox” marketing campaign
- Committed to human-crafted games and ruled out low-quality AI content
- Boosted direct fan engagement on X with faster responses and updates
ENJOY ROMAN REIGNS' FULL ENTRANCE WITH HIS OLD THEME SONG AT WRESTLEMANIA 42.
THE AURA ON A DIFFERENT LEVEL.
THE GREATEST OF ALL TIME 🐐
THE GOOD TIMES ARE BACK 😭
#WrestleMania