Adam Weiler

Follow for 17 yrs of Amazon Knowledge. (Premier AZ Agency) 🚀 Fix Amazon Catalog Rot

[Adam Weiler @Weiler]

Hiring at my agency (Emplicit):

Looking for someone who’s been living in AI automation tools—Cursor, Claude Code, N8N, Make, Apps Script—and actually shipping.

The right person is probably building their own stuff on nights/weekends and needs stable income while it takes off.

What you get:
∙All AI tools paid for (use them on your own projects too, we don’t care)
∙Paid to learn. YouTube rabbit holes on new AI features? That’s work now.
∙2-week sprints on real problems, no bureaucracy
∙Path to leading our AI team in 12 months

20 hrs/week to start. Remote, within a few hours of PST.

[Adam Weiler @Weiler]

If you run variation-heavy catalogs (apparel, supplements, accessories) and want to break our alpha before everyone gets it, hmu.

Best feedback we get is from the people with the messiest catalogs.

https://t.co/c7FKfewxzR

[Flat File Pro @FlatFilePro]

Want Variation Modal V3 a week early?

Reply and we'll add you to the alpha this week.

If you've fought with the old drag-and-drop, this one is a different tool.

[Adam Weiler @Weiler]

If you run variation-heavy catalogs (apparel, supplements, accessories) and want to break our alpha before everyone gets it, hmu.

Best feedback we get is from the people with the messiest catalogs.

[Adam Weiler @Weiler]

Spent a year of my agency life dragging child SKUs around in spreadsheets because the modal would timeout halfway through.

If you've never done it, it's the worst part of running a catalog at scale.

[Flat File Pro @FlatFilePro]

Variation parents you've been afraid to touch.

Free children floating with nowhere to land.

Children stuck under the wrong parent because moving them meant writing a flat file you didn't want to write.

This is most catalogs.

[Adam Weiler @Weiler]

The number of times I've asked "who touched this parent last Tuesday" and gotten silence in return.

An Activity Log on variation changes is the kind of thing you only appreciate after the fact.

[Flat File Pro @FlatFilePro]

Two things in V3 that aren't small:

Every SKU loads. If one doesn't, we tell you exactly why.

Activity Log built in. Every change, what went through, what failed.

The audit trail variation work has needed for years.

[Adam Weiler @Weiler]

@seanjagermann @eatboldbar Make sure your meltable tests are all in order for amazon. We’ve launched a ton of bars and that’s the quickest momentum killer.

[Adam Weiler @Weiler]

@_jamesmck @seanjagermann @eatboldbar Besides mine I like this the best

[Adam Weiler @Weiler]

@seanjagermann @eatboldbar Get Up & Go

[Adam Weiler @Weiler]

@FlatFilePro "Did the change go through?" is the most asked question on any catalog ops Slack.

Half the time the answer is "I have no idea, check back in an hour."

Closing that loop is real hours per week per ops person.

[Adam Weiler @Weiler]

See you all in 24 hrs

[Adam Weiler @Weiler]

Every catalog manager I know has a private spreadsheet template for variation work.

Color coded. Tabs for parent, children, theme, relationship type.

The fact that this template exists at every agency is the bug.

[Flat File Pro @FlatFilePro]

Hot take:

Editing variations in a flat file is a workaround, not a workflow.

Amazon's own tools fight you. Spreadsheets compound the fight.

Variations should be drag-and-drop. Always should have been.

[Adam Weiler @Weiler]

The 4-hour feed-response wait is one of the worst loops in Seller Central.

You submit, walk away, come back, find out you had a variation_theme mismatch the whole time.

Catching it pre-submit is a category change.

[Flat File Pro @FlatFilePro]

9 checks running behind every variation change in V3.

Most of Amazon's variation errors caught before you submit.

Not 4 hours later when the feed comes back red.

[Adam Weiler @Weiler]

We've been running the alpha on Emplicit catalogs.

Variation work that used to take 20 minutes per change now takes about 20 seconds.

Big deal for the agency side.

[Flat File Pro @FlatFilePro]

Variation Modal V3 ships next week.

True drag-and-drop. Free a listing from the modal. Move a free child into any parent. Move a child from one parent to another.

All by dragging.

[Adam Weiler @Weiler]

@codyplof @realamitrg Uses your oauth subscription so either 20/200 month. No overages

[Adam Weiler @Weiler]

If your variation family is a disaster:

Post the parent ASIN in the replies. We'll tell you exactly what's wrong before you even open FlatFilePro.

Free audit. No call.

[Flat File Pro @FlatFilePro]

Variation buttons (Free, Child, Parent) shipped to every account today.

Try one on your worst variation family.

Tell us what you'd fix next. Modal v2 still has room.

[Adam Weiler @Weiler]

7 out of 10 times we audit a "broken variation" complaint, the variations aren't broken.

They're in the wrong family.

Garbage in, garbage live.

[Flat File Pro @FlatFilePro]

Hot take:

Most "broken variations" aren't broken variations.

They're listings that ended up in the wrong family because Seller Central made you fill 14 fields when you needed 3.

We just shipped the fix.

[Adam Weiler @Weiler]

@JonTuckerUSA @codyplof Midwit meme ftw

[Adam Weiler @Weiler]

Had a full end to end hook/lander/email/socials funnel workflow I built out in Hermes but realized Claude could do the same thing.

Realized I was overcomplicating it and needed to put blinders on for a bit to avoid jumping between tools.

Talk to me in a week though that might change lol

[Adam Weiler @Weiler]

@Seanfrank The DTC first to Amazon is the key. We’re seeing 40% spillover from meta/yt ads with no DTC cannibalization. “Sell where people buy” it’s that simple

[Adam Weiler @Weiler]

Modal v2 is the one I'm hyped on.

Bulk move children across families. We've never had a clean way to do that. Until now.

https://t.co/mzov80k9mw

[Flat File Pro @FlatFilePro]

Next week: Variation Modal v2.

Move children across families in bulk.

If you've ever spent a Friday untangling someone's parent/child mess, this one's yours.