Andy Whitehead

Apex is for recruitment and search firm owners who refuse to be comparable.

[Andy Whitehead @WhiteheadApex]

The magic is not in touch one. It is in touches two, three, four, and seven.

Most give up before it works.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

My member Richard cold-called a founder about a VP he uncovered on another search.

No open role. The founder retained him for a brand new search.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

One elite candidate is the icebreaker that uncovers a client's hidden pain.

The candidate is not always the placement.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Place it and bank it. You created that placement. Nobody handed it to you off a job board.

That is niche leadership in search.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Control the process. You hold both sides, the candidate and the client.

Left to run itself, a great placement falls apart on a detail.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

You are not selling a service. You are offering an introduction they would be daft to turn down.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

The back-channel call: do not pitch your service, lead with the person.

One warm call beats fifty cold ones.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

While twenty-five firms fight over the public job ad, the niche leader goes quiet and goes direct.

Straight to the few who would want this person.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Get phase one wrong and nothing else matters. Pick the right MPC and the next fourteen moves fall into place.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Ten decision makers who would genuinely move for this person beat two hundred names sprayed and hoped over.

Ten right doors win.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Sound like every other search firm, and you get haggled on fee.

Sound like the only choice, and you win on value.

The GPT that writes your USP and positioning. Comment "USP" for it.

[Andy Whitehead @WhiteheadApex]

Prime the candidate before you breathe a word to a client. A wobble on money halfway through costs you the relationship, not just the deal.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Do not send a CV. Cut one sharp headline that sells the person.

A CV is paperwork. A headline is a reason to meet.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Pick the hot skill first, the one your market is desperate for right now.

Then you hold leverage before you make a single call.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

The 5-point MPC test: in-demand skill, realistic on pay, available and motivated, checkable references, happy to be marketed.

All five, or they are not your one.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

The firms that command premium fees have one thing: a razor-sharp positioning statement.

This custom GPT writes yours, for executive search. Comment "USP" and I will send it over.

[Andy Whitehead @WhiteheadApex]

Do not market anyone off your database. Market your MPC, the one candidate the market is fighting over.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Your next placement is nine times out of ten already in your database. The brilliant one who just missed out.

Niche leaders call them first.

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

Two search firms, same market. One is quietly dying.

Which side is your desk on?

https://t.co/6nidalT3zA

[Andy Whitehead @WhiteheadApex]

If your executive search firm can be compared on price, in the age of AI it is worth zero.

Become the only name in your niche.

https://t.co/6nidalT3zA