The big box stores live for Black Friday, but for most #independentretailers it’s the last few weeks before Christmas when the sales volume REALLY cranks up. Check out these tips to increase your holiday sales! https://t.co/BjBdBxFEIj
The assumption of customer loyalty is false. You must constantly communicate with your customers, remind them of the great value you deliver, and continuously build your relationship with them.
#SmallBusinessSupport#IndependentRetailers#WhizBangTraining
“The reason I love this book is that it really opened my eyes to a new way of looking at the structure of our business, and really showing what a complete business system looks like.” Bob’s recommendation this week: “Get A Grip” by Gino Wickman & Mike Paton
#BobsBooks
'Give and Take' by Adam Grant. I love this book because it reinforced my instinct to give. If you are interested in the science behind my “Rule of Reciprocity”, you’ll love this book!
#SmallBusiness#IndependentRetailer#BobsBooks
In this episode of Real Retail TV, we’re going to explore the critical importance of having a deep bench this holiday season. Not exactly sure what that means? Watch now to find out!
#IndependentRetail#SmallBusinessSupport#WhizBangTraining https://t.co/G0Iss6fRkP
Although they are closely related, marketing and selling are NOT the same thing. The main goal of marketing is to get the customer into your store in the right frame of mind. Selling is the p-2-p interaction where you match up your customer's needs, wants and desires. #Retail
As entrepreneurs, we often think we have to be superman (or superwoman!) but you don't! If you're feeling burned out and stressed then this episode of Real Retail TV is for you.
#IndependentRetail#SmallBusinessSupport#RRTV https://t.co/CDK1VqMNRh
The first thing we have to clear up right away is that selling is not bad. It's not pushy or sleazy or annoying, or deceitful. Great selling is getting out on the floor and engaging with your customers in a real and authentic way.
#SmallBusiness#WhizBangTraining@BobNegen
Discover the book that changed the way Bob looked at marketing in today’s episode of Bob’s Books! Guerrilla Marketing by Jay Conrad Levinson will get you thinking about marketing in a different way.
#SmallBusiness#IndependentRetail#WhizBangTraining
The act of opening a store shows amazing courage. Keeping your store open and running shows you have an amazing ability to persevere. Keeping your sense of humor through it all shows just the right amount of a certain kind of craziness!
#IndependentRetail#SmallBusiness
In today’s episode of Bob’s Books, Bob Negen goes back to one of his favorite business thinkers, Dan Sullivan. If you are frustrated because you are not getting to your ideal, “How to Avoid the Gap” is the book for you!
#SmallBusinessSupport#WhizBangRetail#IndependentRetail
In this episode of Real Retail TV, I am going to share with you something I learned the hard way so hopefully, you don’t make the same mistake I made. It was just a subtle shift that made all the difference to my business.
https://t.co/kymqwTNehb
#SmallBusiness#WhizBangTraining
When you love your customers and nurture your relationship properly, they will shop with you more often, spend more each time they shop, stay with your company more years, and send their family, friends, and colleagues to your store.
#IndependentRetail#SmallBusiness#WhizBang